SEO Campaign Development

  • Identify Campaign Goals
    • Short-Term (1-12 months)
    • Long-Term (2-3 years)
  • On-Site Analysis
    • Website Architecture
    • Website Attributes
    • Content Review
    • Analytics Implementation and Review
    • Conversion Strategies
  • Off-Site Analysis
    • External Links
    • Link Attributes
    • Social Media Engagement
    • Website Citations
  • Setup/Review Search Engine Consoles
    • Webmaster Tools
    • Webmaster Center
    • Directories
  • Create/Review Search Engine Guides
    • XML Sitemap
    • HTML Sitemap
    • KML Sitemap
    • txt File
  • Keyword Research
    • Keyword Selection
    • Keyword Prioritization
    • Topics
  • Search Engine Rankings
    • Baseline Reports
    • Keyword Tracking Setup
  • Competitor Analysis
    • SEO Strategies
    • Conversion Strategies
    • Social Media Strategies
  • Industry Analysis
    • Identifiable Trends
    • Identifiable Changes
    • Identifiable Search Behavior

    Development of Marketing Strategy

    • Report and Collaboration with Client

SEO On-Going Monthly Management

  • On-Site Optimization
    • Architecture
    • File Structure/File Names
    • Internal Linking
    • 301 Redirects
  • Website Content
    • Keyword Relevance
    • Body Content
    • Meta Data
    • Images
    • Videos
  • Page Rank Sculpting
    • Keyword Topic Category Pages
    • Themed Topics and Silos
    • Code Optimization
    • Sales Funnels
  • Link Acquisition
    • One-Way Links
    • Major Directories
    • Content Asset Marketing
    • Blog Marketing & Reviews
    • Social Links & Mentions (Social Signals)
    • Business Citations
    • Donation Links
    • Press Releases
  • Conversion Rate Optimization
    • Basic Conversion Funnels
    • Conversion Testing
  • Social Media Engagement
    • Major Social Channel Profiles (i.e. Facebook, Twitter, Google+, etc…)
    • Posting and Monitoring
  • Campaign Tracking
    • Leading Performance Indicators
    • Key Performance Indicators
  • Client Reporting
    • Task Log Reports
    • Rankings Reports
    • Analytical Reports
    • Link Profile Reports