When life gets tough, people often find themselves in need of legal help. As a law firm, it’s crucial for you to be easily found by those seeking your services. While generic local directories might not be tailored specifically to your profession, there are plenty of other listing opportunities that can boost your website’s visibility, specifically if you’re a law firm.
To make sure your potential clients can easily discover your practice and reach out for assistance, it’s important to have a solid local SEO strategy. One essential aspect of this strategy is ensuring your firm’s presence in various local lawyer directories. Luckily, we’ve done the work for you by compiling an extensive and carefully reviewed list, ensuring that you won’t encounter any broken links. It’s taken us years of work to compile the list. And… Guess what? It’s free for you to use. Continue reading.
By taking advantage of these free legal directory listings, you create multiple avenues for potential clients to connect with you. They can visit your office, give you a call, fill out a form on your website, or engage with you through other communication channels. Our comprehensive list ensures ample opportunities for growing your legal practice. The real value with this list are the local citations you can earn specifically for your law firm. This absolutely aids your efforts in link building and local citations to improve your Google Business Profile. All of this means that your legal practice, with a little effort, can be more easily found on Google Maps (among all of the other directories listed below.
Why local listing sites are so important
So, you put your information in these directories, but why? Google pulls information from these sites to determine your N.A.P. (C) consistency (name, address, phone, category). If you are consistent and correct, you are on good terms with Google and will be shown on Google Maps. (although there is another main factor, Google My Business).
Although some local listing sites you may already know, and not care too much about; Yelp, Bing, Yellow Pages, The BBB, and others. Local SEO isn’t just tossing keywords willy nilly, you need to make sure your business is consistent all across the internet. Getting listed on these local directories will only allow Google to trust you more.
Google My Business & Google Maps
Before we jump into this list, we want to make sure you are on the most important “local listing” site on the internet. Google My Business. We have an in-depth blog on how to set up and optimize your Google My Business here. If you are already on here, good job. Head down to the list and get to work.
Google My Business and Google Maps are essentially very different tools, one is purely information-based and the other offers directions to locations you need. Although, you cannot have Google Maps without GMB (Google My Business). Google Maps takes the information (mainly address) and uses it to determine what business belongs to what address.
Getting back to the point, you need to be on GMB. Here is what it looks like if you don’t know. It is the sidebar that pops up whenever Google thinks you are looking for that business. You can pack a lot of information in this little box. And Google wants it that way, they want to keep people on Google. But if you get the client in the end, why not utilize it?