Meet Abby Mielke, our Business Strategy Consultant at Arcane Marketing When a business comes to Arcane Marketing in pain about their marketing, whether it’s a broken website, invisible SEO, no presence in AI search, weak social media, or no video content, Abby is the one they talk to. She listens to what’s actually going wrong, then maps out how Arcane Marketing solves it.
Abby grew up in Los Angeles, 15 minutes from the beach, before moving to study clinical psychology at BYU–Idaho. She originally set out to become a clinical psychologist. Funny enough, she ended up in marketing instead, but at a healthcare agency, so in a way, she found her way back to healthcare anyway.
Before marketing, Abby ran her own jewelry business on the side and worked alongside her husband in real estate. She switched into marketing because of what good social media can actually do: making videos, editing, tapping into her creative side, that’s where she comes alive. Bilingual in English and Spanish and naturally people-oriented, she communicates well and connects easily with people, and it shows in how she works.
What Abby loves most about her job is that it lets her be creative and talk to local business owners all across the country, hearing how they started and the success stories they’ve built along the way.
Abby's favorite quote:
“It’s the people no one imagines anything of who do the things no one can imagine.”
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Outside the office, Abby lives in Idaho Falls with her husband, Hayden, and their 3 children, Grayson, Channing, and Lily, along with the family’s Aussie Doodle. She’s happiest on a bike, out on a hike, or cruising a scenic drive with the family.
