Chad Allen Russell | Chief Operations Officer of Arcane Marketing

Chad Russell

Chief Operations Officer

Arcane Marketing’s Chief Operations Officer, Chad Russell found his true fit when he entered the digital marketing world in 2012. 

In 2010, he was introduced to website development and graduated from The Conservatory of Recording Arts and Sciences in Tempe, Arizona. He has an extensive list of marketing tools at his fingertips and an even larger list of worldwide businesses and professions he has strategized and created marketing campaigns for. 

His current specialty at Arcane Marketing is managing Search Engine Optimization fulfillment and he manages a growing team of highly skilled account managers and a crew of skilled content writers and social media marketers. He is both Google Ads and Google Analytics certified and is highly involved in staying on the cutting edge with the newest trends in digital marketing.

Before developing his talent and currently doing what he loves, he gained 2 Associates Degrees in Automotive Technology and Diesel Technology. He has also proudly served in the United States Marine Corp.

He and his wife Christy have 2 children that they enjoy spending time with. He and Christy are NRA certified firearms instructors and avid oil painters as well.

Certifications

Posts by Chad Russell

Digital Landscape With People Navigating Webpages And Binary Code
Link Acquisition/ Link Building

The Truth About SEO In 2020 And Beyond

I am going to say some things that most marketing agencies don’t have the strength to say. This information is going to be regarded as blasphemous and heretical. Hell, it might even be labeled as criminal in the internet marketing community. But, it has to be said. You Are Doing SEO WRONG! It’s the truth. …

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Woman editing videos
How To

How To Make Your Own Marketing Videos For Your Business - Part 3: Editing

The finish line is now within sight. You have acquired the right gear and you have shot your video. There is only one thing left to do before you can publish and promote your new marketing video – you need to edit it. In this article, I’ll briefly discuss various tools available that you can …

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Woman recording herself with a video camera
How To

How To Make Your Own Marketing Videos For Your Business - Part 2: Create Your Video Content

You now have all of the gear necessary to begin creating your marketing videos. Now the fun begins. Before you get started, you’re going to need some direction. Big budget Hollywood movies don’t begin filming until a screenplay has been written. Likewise, none of the actors and actresses in those movies can begin their job …

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Video Production Graphic
How To

How To Make Your Own Marketing Videos For Your Business - Part 1: Acquiring The Right Gear

Video is perhaps the most effective way to showcase what you have to offer, be it a service, product, or idea. A well planned and executed marketing video can result in increased exposure, additional interest, and improved business relationships. According to a recent article from Bitable: 81% of businesses use video as a marketing tool …

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Local Marketing with Fundamental Local Listing Directories
Local SEO

76 Fundamental Local Listing Directories Your Business Needs To Be In

76 Current (2020) Top Local Directories You Need For Local SEO Citations Having been in the local SEO business for many years now, we’ve been successful in aggregating information and data for us to use and check against when it comes to some of our Local SEO Services. However, we also spend a lot of …

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Cat hissing because of negative reviews on her Google My Business Listing
How To

What To Do If Somebody Has Left Fake And Negative Reviews On Your Google Maps Listing

On Memorial Day weekend, I received a text from a prior client of mine (well, they aren’t a “prior” client, actually. Their services are on pause at the moment because their governor forced them to close their business due to the COVID-19 pandemic). Anyways, just as I was about to crack open my first Miller …

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Google My Business | Episode 002 | Marketing Of The Minds
Marketing Of The Minds

Google My Business | Episode 002 | Marketing Of The Minds

Google My Business — What You Should Know Every business owner, manager, and marketer should know what Google My Business (GMB) is and how to use it. If you don’t know much about it, now is the time to get informed and make use of this opportunity to grow your business. For starters, we’ll go …

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Marketing Of The Minds Pilot Episode Featured Image
Marketing Of The Minds

Pilot | Episode 001 | Marketing Of The Minds

The Digital Marketing World Can Seem Chaotic, But It Doesn’t Have To Be In the first episode of Marketing of the Minds, our experts discuss the current trends across all digital marketing platforms. From how to navigate the new and uncertain world of digital marketing, to getting FREE money from Google and effective marketing “hacks” …

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Marketing

What Kind of Social Media Marketing Services Are Out There?

Contact Arcane Marketing with Your Social Media Needs! Millions of people are on social media every single day. Since the start of the Coronavirus, Facebook (Desktop) has seen a 27% increase in average daily traffic. People are spending more and more time on their devices, and this is one of the major reasons why social …

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Marketing

6 Reasons You Should Invest In Google Ads Marketing

1 – Google Ads Marketing Is Best For Lead Generation Marketing with Google Ads is one of the best channels to use for lead generation. Done properly, Google Ads have the potential to bring extremely targeted leads to your website, landing page, opt-in form or other online platform. This kind of platform allows you to …

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search engine optimization
SEO

What Is SEO?

So you aren’t sure what SEO (search engine optimization) is? If you’ve made your way to this article, you probably have at least a general idea that it is a large part of digital marketing. Any business owner that wants to take their company to the next level should be paying attention to their online …

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Blog Post

Take A Step Back And Breathe

This post is not about marketing. It is not intended for anything other than for me to get a few things off of my chest. Take from it what you will. When I woke up this morning, I read the news. I probably shouldn’t have, but I did. I didn’t like what I saw. I’m …

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Search Engine Optimization - SEO in 2020
Online Marketing

SEO in 2020: The Year of Voice Search & Beyond

SEO in 2020: The Year of Voice Search & Beyond   2020 is finally upon us, and that means new frontiers will be blazed in the digital world, especially within the realm of SEO. As new platforms, devices, and technologies grace our current digital infrastructure, it will be up to marketers and business owners to …

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Image Optimization For Web
SEO

Image Optimization: Why it’s Important for Digital Marketing

Have you ever visited a website only to quickly exit because the website is taking longer than 5 seconds to load? Talk about #firstworldproblems. It’s no surprise that in this day and age we expect our websites to be able to display correctly across all of our devices and fast. And for website owners, businesses, …

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This Man Is Done With His SEO Agency
Online Marketing

3 Reasons Why You Should NOT Hire An SEO Agency

I know that you’re thinking – “why would an SEO agency publish a blog post explaining why people shouldn’t hire them?” It’s a good question. I honestly debated with myself as to whether or not this was a good idea. After all, it doesn’t seem like a smart thing to do when it comes to …

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On-page Website Optimization

How to Optimize and Use Meta Descriptions Effectively

What are Meta Descriptions? A meta description is an HTML tag for pages on your website. This description is shown under your website URL when someone is searching on Google for a specific phrase. If your meta description includes the searched for phrase, you are more likely to be shown higher up within the search …

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SEO - Search Engine Optimization
On-page Website Optimization

What Are Tags?

Think of a tag as a keyword used for your specific topic within a blog post. When a site visitor clicks on a tag, it will direct them to an archive page of all blog posts that have that specific tag. This will help your users find relevant posts for what they are searching for. …

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Cloudflare logo on a background depicting website security
How To

How To Set Up Cloudflare For Free

Step 1 Visit dash.cloudflare.com/sign-up and input an email address and a very secure password. Step 2 Check you email inbox for a sign-up verification email. Complete verification. Step 3 Input your website’s domain name. Step 4 Choose the FREE plan. Step 5 Review your DNS records. Step 6 Find your new Cloudflare nameservers. These will …

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Multiple Images Floating On A Black Background
How To

How To Properly Optimize Image Alt Text

First of all, what is alt text, and why do we use it? Alt Text, also more frequently called “alt tags” and “alt descriptions,” alt text is the text of the content of the image that appears in place of an image on a website if the image fails to load on a visitor’s screen. …

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Google Places
Local SEO

Google Announces The Return Of Google Places

Much to the delight of digital marketers around the world, Google has announced the return of Google Places, the original Google Maps business listing service. Most digital marketers know that Google Places was one of the best ways to get your business seen in Google Search results. Before today, Google Local results only showed a …

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How To Help Your Marketing Agency Help You
How To

How To Help Your Marketing Agency Help You

Video Transcript Hey, Chad here with Arcane Marketing once again. This is a quick little video that’s going to explain what you as a client can help your marketing agency do to help your campaign become more successful. And it really boils down to providing your marketing agency the tools they need to do their …

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Man Concerned About The Google March 2019 Core Update
Online Marketing

What You Need To Know About The Google March 2019 Core Algorithm Update

Recent Google Search algorithm changes have shaken up rankings and organic traffic for many businesses online. Released on March 12th, 2019, this update received a rare acknowledgment by Google themselves. See here. Many websites have experienced decreased rankings for their websites as a whole, and/or for specific pages in their websites. Google has specifically stated …

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Website Siloing
SEO

Website Siloing

Video Transcript Hey, I’m Chad with Arcane Marketing. I just wanted to make a little video over “website siloing” or “architecture siloing”. And basically what that is, is organizing the content and topic in the website in a way that makes or helps search engines like Google or Bing understand your content or your topics …

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Email Marketing Optimization Hacks Featured Image
Infographics

Infographic: The Top Email Marketing Optimization Hacks for 2019

Email marketing is a vital tool in the arsenal of the digital marketer. It’s simple, inexpensive, and when used correctly, highly effective. Unfortunately, it’s a tool that can be difficult to master. There’s no guarantee that your recipient is even going to open the mail, let alone give it a second glance. We get so …

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Marketably Has Merged With Arcane Marketing!

You can still expect the same high-quality services you came to know and love at Marketably, but now with an expanded offering of additional marketing services and additional resources!

Strategic Social Partners Has Merged With Arcane Marketing!

You can still expect the same high-quality services you came to know and love at Strategic Social Partners, but now with an expanded offering of additional marketing services and additional resources!

Gravity Pictures Has Merged With Arcane Marketing!

You can still expect the same high-quality services you came to know and love at Gravity Pictures, but now with an expanded offering of additional marketing services and additional resources!

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