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Chad Allen Russell | Director Of Search Marketing

Chad Russell

Chief Marketing Officer

I have been working as a digital marketer since March of 2012. Honestly, before that, I would have never thought that I would have made a career as a marketer. I used to think of marketers as people in business suits, stuck in a sea of cubicles and fluorescent lighting. When I graduated from the College of Eastern Idaho (formerly Eastern Idaho Technical College) with an Associates Degree in Automotive Technology and an Associates Degree in Diesel Technology in 2008, I knew that I was going to work at a high end dealership as an automotive technician. Then, the housing market crashed and I was stranded in Chandler, AZ working at a local AutoZone. Nobody was hiring, especially somebody without on-the-job experience.

Chad, Christy, Tallia, and Carter

Frustrated and working retail, I decided to go back to school. I had a year of GI Bill benefits left (thanks to my 4 year enlistment in the United States Marine Corps from 1999 to 2003) and I decided to go to school again, this time at The Conservatory of Recording Arts and Sciences (CRAS) in Tempe, AZ. Now that was fun! I learned how to use multi-million dollar audio recording and mixing/mastering gear and equipment. I learned how to use digital audio workstations. I recorded music and I spent long nights mixing it. I also learned how to build simple websites.

In 2010, I graduated from CRAS and moved to Nashville, TN to complete a 6 month internship at Blackbird Studio. During that time, I created and managed a couple of simple websites for an acquaintance of mine. Little did I know that this experience would eventually lead me towards my current career path.

In 2011, my wife, Christy, and I had our first child. Her name is Tallia and she is a little angel! Just before Tallia was born, I broke my ankle due to a pull-up accident (don’t ask… it’s a pathetic story) and had to move back home to Idaho. It was when I was out of work that I received my opportunity to work in digital marketing. In March of 2012, I was hired at a local digital marketing agency after I presented the two websites I was managing to my new boss. From then on, life began to dramatically change dramatically for me.

I began working in Search Engine Optimization (SEO) and began specializing in Local SEO. Before long, I found myself managing an entire team of digital marketers at the agency I was working at. I learned how to use multiple digital marketing tools such as:

Between 2012 and 2015, I managed and strategized over 100 digital marketing campaigns for numerous small and medium sized businesses all over the world. These businesses include:

  • Dentists
  • Lawyers
  • Landscaping
  • Pet Sitters
  • Retail (Including Automotive Parts, Sunglasses, Picture Frames, Medical Equipment, Outdoor Kitchen Supply, Quilting, and many more…)
  • Automotive Dealerships
  • Heavy Equipment Dealers
  • Optometrists
  • Furniture Sales
  • Pest Control
  • Education (Including Drivers Education, Alternative Education, Dance Instruction, Firearms Instruction, and many more…)
  • Health and Fitness
  • Chiropractic Care
  • Women’s Clothing
  • Real Estate
  • Construction
  • Interior Design
  • Electricians
  • Plumbers
  • …and many, many more.

It was while working at this local digital marketing agency I met Nathan Hawkes. He was the lead salesman and was one of the coolest people I had the opportunity to work with. His thirst for knowledge is unwavering and he and I became good friends during our time there. Nate helped me get better at my job, and I kept the clients he brought in happy. Little did I know that our professional and personal relationship would develop into something much larger later on.

In 2013, Christy and I became NRA certified firearms instructors and started a small side business teaching and certifying students to carry concealed firearms. Marksmanship is a passion of mine and I really enjoy teaching people how to shoot better, faster, and safer. My wife and I started a small side business as firearms instructors and I was able to apply my internet marketing skills to our side business. We actually made money doing this!

Christy and I had our 2nd child, a baby boy whom we named Carter. Life was certainly getting interesting. I had a career. My family was growing and I was becoming more knowledgeable and responsible.

Chad Russell at his desk at the Arcane Marketing office in Idaho Falls
Chad at Arcane Marketing in June 2019

Eventually, I decided to move on and out on my own. During my time at the marketing agency, I began to cultivate my own book of clients. I was getting really good at digital marketing and I made the plunge into the world of self-employment. I left the agency and went rogue in 2014.

Shortly after I began working on my own, Nate contacted me and told me that he too had left the old agency and started his own digital marketing agency, Arcane Marketing. He asked me how my own business was doing. I told him that it was okay and that I was keeping busy. Nate then asked me if I would be interested in working with him in his new venture. I didn’t hesitate to say yes.

Nate and I quickly made grew Arcane Marketing’s client base. As business grew, I eventually found myself becoming Chief Marketing Officer, my current position.

I have been working for Arcane Marketing since June of 2015. I am responsible for managing Search Engine Optimization fulfillment. I manage a team of 5 account managers including:

Along with my highly skilled account managers, I also manage a crew of skilled content writers and social media marketers. Combined, our team is among the most skilled and experienced digital marketers in the country.

I am Google Ads certified and Google Analytics certified. I am also highly involved with Google’s Local Guide program.
I currently reside in Idaho Falls, ID with my wife, Christy, and our 2 children, Tallia and Carter. We have a dog (a black boxer/lab mix) named Moose and 2 cats named Olive and Monica. Christy and I are avid oil painters, having learned from the best, Bob Ross.


Certifications

Posts by Chad Russell

This Man Is Done With His SEO Agency
Online Marketing

3 Reasons Why You Should NOT Hire An SEO Agency

I know that you’re thinking – “why would an SEO agency publish a blog post explaining why people shouldn’t hire them?” It’s a good question. I honestly debated with myself as to whether or not this was a good idea. After all, it doesn’t seem like a smart thing to do when it comes to …

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Cloudflare logo on a background depicting website security
How To

How To Set Up Cloudflare For Free

Step 1 Visit dash.cloudflare.com/sign-up and input an email address and a very secure password. Step 2 Check you email inbox for a sign-up verification email. Complete verification. Step 3 Input your website’s domain name. Step 4 Choose the FREE plan. Step 5 Review your DNS records. Step 6 Find your new Cloudflare nameservers. These will …

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Multiple Images Floating On A Black Background
How To

How To Properly Optimize Image Alt Text

Step 1 Locate The Alternate Text Option For Your Image Depending on the CMS your website is using, finding the proper area to input image alt text will vary. Oftentimes, the tool or process you use to insert an image into your content will have an option located within that process. For example, image alt …

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Google Places
Local SEO

Google Announces The Return Of Google Places

Much to the delight of digital marketers around the world, Google has announced the return of Google Places, the original Google Maps business listing service. Most digital marketers know that Google Places was one of the best ways to get your business seen in Google Search results. Before today, Google Local results only showed a …

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How To Help Your Marketing Agency Help You
How To

How To Help Your Marketing Agency Help You

Video Transcript Hey, Chad here with Arcane Marketing once again. This is a quick little video that’s going to explain what you as a client can help your marketing agency do to help your campaign become more successful. And it really boils down to providing your marketing agency the tools they need to do their …

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Man Concerned About The Google March 2019 Core Update
Online Marketing

What You Need To Know About The Google March 2019 Core Algorithm Update

Recent Google Search algorithm changes have shaken up rankings and organic traffic for many businesses online. Released on March 12th, 2019, this update received a rare acknowledgment by Google themselves. See here. Many websites have experienced decreased rankings for their websites as a whole, and/or for specific pages in their websites. Google has specifically stated …

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Website Siloing
SEO

Website Siloing

Video Transcript Hey, I’m Chad with Arcane Marketing. I just wanted to make a little video over “website siloing” or “architecture siloing”. And basically what that is, is organizing the content and topic in the website in a way that makes or helps search engines like Google or Bing understand your content or your topics …

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Email Marketing Optimization Hacks Featured Image
Infographics

Infographic: The Top Email Marketing Optimization Hacks for 2019

Email marketing is a vital tool in the arsenal of the digital marketer. It’s simple, inexpensive, and when used correctly, highly effective. Unfortunately, it’s a tool that can be difficult to master. There’s no guarantee that your recipient is even going to open the mail, let alone give it a second glance. We get so …

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In-Store Shopping Header Image
Infographics

Why Do People Still Prefer To Shop In-Store?

Before the internet came around, there was only one recognized means of shopping – in-store. Customers all around the world had no choice but to go to a store, pick out an item, queue on long checkout lines, and take their purchased goods home.

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Affiliate Marketing
Infographics

3 Tips To Become A Successful Affiliate Marketer

Affiliate marketing is a billion dollar industry, but that doesn’t mean every affiliate marketer is making money. To be successful in affiliate marketing, you need a well-planned strategy. Just jumping on the affiliate marketing bandwagon and then flying by the seat of your pants is not likely to work, at least in the long run. …

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The Power of Color Psychology
Infographics

The Power of Color Psychology in Marketing Explained in 40 Facts

Did you know that the color blue is associated with trust, that orange symbolizes ambition or that purple is linked to wealth? All of these findings come straight from research into color psychology, which examines the relationship between people and the colors that surround them. Color psychology provides a window into the world of color …

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How To

How To Find Your Business Google Review Link

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Analytics - Best SEO Firm
Content Development

The Best SEO Firm

Why You Can’t Go Wrong With Arcane Marketing When it comes to finding the best Search Engine Optimization firms for you and your business, what you’re really looking for is a company that stands out from the competition. A good SEO firm is one that is reliable, transparent, and communicates with you on a consistent …

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WordPress Category Optimization - Best SEO Company
How To

How To Optimize Categories In Your WordPress Blog

The categories we use to organize blog posts in WordPress websites can be SEO’d just like a landing page or a blog post. This is an often neglected task that should be performed with ALL WordPress websites that we work with. Blog categories are often included in sitemaps and therefore are indexed by Google and …

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How to assign user roles for your Facebook Business page
How To

How To Assign User Roles (Admin Permissions) On A Facebook Business Page

Facebook business pages are awesome. They are proven to drive traffic to your website, generate calls for business, and can even be a very effective platform to sell your products and services from. However, once business begins to pick up, you may find yourself too busy to post to your Facebook business page as much …

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Google Analytics
Google Analytics

How To Assign Management Permissions In Google Analytics

Google Analytics is a powerful free tool that webmasters use to track, monitor, evaluate, and study the traffic that comes into a website. This information is essential when online marketing is being performed. We at Arcane Marketing use Google Analytics daily for all of our clients.  And oftentimes, our clients have already set up Google …

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How To Download Videos From Yelp
How To

How To Download Videos From Yelp

Downloading videos from Yelp is actually pretty simple. You just have to know where to look. I used Google Chrome to do this but it should work with any browser you use. Just follow these simple directions. 1. Find the video you wish to download on a Yelp business listing. 2. Click on the video …

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Local SEO
How To

How To Set Up A Google My Business Listing For Your Local Business

If you operate a local business and want to be found in Google Local Search, you need a Google My Business (GMB) listing. A GMB listing not only puts your business into Google’s search index, it also allows your business to be found in Google Maps and Google Image Search among other places. A completed …

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GoDaddy vs. Gravity Forms - Best SEO Firm
Hosting and CMS

How To Make Gravity Forms Work With GoDaddy Hosting

If you are using GoDaddy’s cPanel hosting for your WordPress website and you have installed the Gravity Forms plugin because it’s just one of the easiest to use form builders and definitely one of the coolest tools in the world, you have probably found yourself in a complete hair pulling rage when your form submissions …

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Facebook Account Page Selection Screen - Idaho Falls Internet Marketing
How To

How To Create A Basic Facebook Account And Create Or Claim A Business Page

How to Create a Facebook Account Follow these directions to create a Personal Facebook account. This is your main account with which you will create, claim, and manage your local business page. If you already have a personal Facebook account, skip this section and go to create a business page section below.

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