New to the Arcane team, Karys specializes in optimizing websites to enhance search engine visibility and drive organic growth. With four years of experience in digital marketing, she has a well-rounded understanding of the marketing strategies from social media management, email marketing, content writing to print marketing and design. While in school at Santa Barbara City College, she studied nutrition and went on to get certified as an Integrative Nutrition Coach at the Institute of Integrative Nutrition. While working in marketing, she spent 2 years coaching women on how to heal their hormones naturally through her private practice. Her interest in health and wellness gives her a unique perspective in the marketing world, making her a great fit for companies in the health industry looking to improve their SEO. She’s passionate about helping businesses grow by crafting strategies that improve their online presence and connect them with their target audience.

Beyond her professional role, she’s always had an entrepreneurial spirit. Since building her own catering side hustle, she learned how to apply marketing skills firsthand, learning the ins and outs of branding, customer engagement, and business operations. This has given her the ability to understand the challenges businesses face, and allows her to develop strategies that deliver real, measurable results.

At Arcane Marketing, she’s committed to delivering high-quality digital marketing solutions that help businesses thrive. Whether it’s improving search rankings or crafting compelling content, she takes pride in her work and strives to make a lasting impact. 

When she’s not working, she thoroughly enjoys cooking, going to the gym, and spending time with family, who keep her grounded and motivated. She loves a good fictional novel and can’t pass up the opportunity to rewatch the show The Office over and over.