Paul Howarth is Arcane Marketing’s Internal Brand Manager and in-house content creator — the creative engine behind the agency’s video production, brand storytelling, and content strategy. Paul’s passion for visual storytelling started early. When he was 12, he borrowed his father’s old Super 8 camera and spent hours creating stop-motion clay animation films in his New Jersey basement. That single moment ignited a lifelong fascination with filmmaking, storytelling, and the power of imagery.
After earning his BA in Communications & Film & Television Studies from William Paterson University, he followed that passion straight to Hollywood. Over the years, he had the privilege of working in visual effects on everything from low-budget productions to major studio films like Independence Day, X-Men, and I, Robot. Those experiences sharpened his abilities as a visual effects artist, editor, and digital imaging specialist, and taught him the type of precision, collaboration, and creative discipline that still drives his work today. If you’re curious about the work he’s done, here is the link to his IMDB page.
After two decades in the film industry, Paul felt called toward something different: a place where he could combine all his creative and technical skills into a single, cohesive role. That journey led him to Arcane Marketing, where he handles everything from scriptwriting and concept development to production, post-production, sound design, editing, and workflow optimization. Over the last year, he’s been especially focused on the intersection of social media, video strategy, SEO, and how AI-driven search is reshaping discoverability. With video now sitting at the center of brand visibility, his 25+ years of experience have become more valuable than ever for clients navigating platforms like YouTube, TikTok, and Facebook Reels. Working closely with Nathan Hawkes, Paul helps guide the team and clients through the evolving expectations of today’s search ecosystem.
If you ever chat with Paul, you might hear a few stories about working around people like Will Smith or Arnold Schwarzenegger, but he promises he only breaks those out when asked. Well… usually.
“From my experience, there is no such thing as luck.”
It’s a line that’s shaped how I view both creativity and career: preparation meets opportunity.
My lovely wife and I also love to travel, especially by cruise ship. There’s something magical about waking up in a new port—something unfamiliar, waiting to be explored. That sense of discovery is part of what brought me to Southeast Idaho. Every sunrise feels like a new port of call, full of people, experiences, and stories I haven’t yet encountered.
Enough about me. If you’re a business owner looking to elevate your video marketing strategy, a student curious about filmmaking, or someone who just wants to talk shop about digital marketing—I’d love to connect. Everyone has something to teach, and I’m always willing to listen.
Paul's favorite quote:
When Joe is not helping our team or helping clients grow their businesses, he is usually taking photos of his kids’ sports and sharing them on social media. And if he’s not doing that, he is on the golf course (a five-time winner of the club championship at Pinecrest Golf Course), playing with his wife and three boys, winning radio contests, and wearing orange.
