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Riss Norman
Executive Director of RizeCon/RizeX
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Posts by Riss Norman
Facebook, LinkedIn & Instagram Advertising | Brand Awareness Hack
We are just about to 2020 and I still can’t believe that people aren’t using this hack… This video will teach you about a simple but important Digital Marketing Hack that most people are still not utilizing today! You or your brand need to stand out! Well here’s an easy way to do it! One …
The Power of Partnerships
The common recommendation around partnerships is, “don’t get into partnerships”, “partnerships are hard”, “partnerships are like a bad marriage”…etc., etc. However, these folks that are commonly providing these recommendations are people I would never want to be partners with. The challenge is that it takes hard work and not everyone knows how to work hard. …
What You Need To Know About Link Building
Link building is an important factor in SEO. Unfortunately, too many SEO companies don’t utilize this strategy properly; they purchase hundreds or even thousands of spammy backlinks to a website, which can give it a slight boost for a little while, only for the iron fist of Google to crack down. Then all progress is …
The Top 5 Areas To Pay Attention To In Google Ads
This guide will teach you what Google Ads is and point out the 5 areas that are critical to pay attention to in order to get the best return on investment with your ads. Google is a search engine that answers questions from around the world with a blend of paid advertising and organic results. …
Featured Images For Blog Posts And Landing Pages
When you are putting together a blog post or building a landing page for your website, one of the most important aspects of this task is going to be what you do with the images. In this post, we will go over the featured images that you should be using each time you create new …
Image Optimization: Why it’s Important for Digital Marketing
Have you ever visited a website only to quickly exit because the website is taking longer than 5 seconds to load? Talk about #firstworldproblems. It’s no surprise that in this day and age we expect our websites to be able to display correctly across all of our devices and fast. And for website owners, businesses, …
5 Minutes That Will Improve Your SEO Efforts: Internal Links
An imperative part of mastering your SEO technique is the use of internal links. It is important to fully understand how these links work and the best way to implement them throughout your website. This will ensure you have an organized, user friendly web page for both the user and search engines. Internal links are …
Heading Tags For SEO
We know that content is a major factor in the success of any online marketing plan. However, not all content is created equal. In this post, we’ll go over an aspect of your content that can give your page a boost when used properly — heading tags. Yeah, we know this is not the most …
3 Reasons Why You Should NOT Hire An SEO Agency
I know that you’re thinking – “why would an SEO agency publish a blog post explaining why people shouldn’t hire them?” It’s a good question. I honestly debated with myself as to whether or not this was a good idea. After all, it doesn’t seem like a smart thing to do when it comes to …
How to Optimize and Use Meta Descriptions Effectively
What are Meta Descriptions? A meta description is an HTML tag for pages within your website. This description is shown under your website URL when someone is searching on Google for a specific phrase. If your meta description includes the searched for phrase, you are more likely to be shown higher up within the search …
What Are Tags?
Think of a tag as a keyword used for your specific topic within a blog post. When a site visitor clicks on a tag, it will direct them to an archive page of all blog posts that have that specific tag. This will help your users find relevant posts for what they are searching for. …
What You Need To Know About Blog Categorization
Site Structure & Its Impact On SEO There are many ways in which Google decides how websites rank in the SERP (Search Engine Result Page), and site structure is one of these factors. Let’s say you have a website where you primarily blog about goal achievement and personal growth. If you’ve been categorizing your blog …
Everything You Need To Know About Title Tags
What Are Title Tags? A title tag is a brief description of a page that shows up on a SERP (search engine results page). It is an HTML element that shows the title of a page as a clickable headline. Title tags are generally quite short, and ideally, they should provide a short-and-sweet description …
Marketably has merged with Arcane Marketing
Marketably is excited to combine forces with Arcane Marketing and we are grateful for your continued support and partnership. Arcane Marketing has prided itself in simplifying marketing services and becoming the best at what they do nationwide. The services offered are unrivaled by many others in the industry, and currently include the following: Search Engine Optimization Paid …
How To Set Up Cloudflare For Free
Step 1 Visit dash.cloudflare.com/sign-up and input an email address and a very secure password. Step 2 Check you email inbox for a sign-up verification email. Complete verification. Step 3 Input your website’s domain name. Step 4 Choose the FREE plan. Step 5 Review your DNS records. Step 6 Find your new Cloudflare nameservers. These will …
How To Properly Optimize Image Alt Text
Step 1 Locate The Alternate Text Option For Your Image Depending on the CMS your website is using, finding the proper area to input image alt text will vary. Oftentimes, the tool or process you use to insert an image into your content will have an option located within that process. For example, image alt …
Strategic Social Partners has merged with Arcane Marketing
Strategic Social Partners is excited to combine forces with Arcane Marketing and we are grateful for your continued support and partnership. Arcane Marketing has prided itself in simplifying marketing services and becoming the best at what they do nationwide. The services offered are unrivaled by many others in the industry, and currently include the following: Search Engine …
Giving Back
Why I volunteer.. It’s about giving back, being involved and making connections. What I do to give back will never be enough to compensate for the new skills, joy, connections and friendships I have received throughout the years. I get an opportunity to learn new skills, I interact with a mix of personalities and all …
Google Announces The Return Of Google Places
Much to the delight of digital marketers around the world, Google has announced the return of Google Places, the original Google Maps business listing service. Most digital marketers know that Google Places was one of the best ways to get your business seen in Google Search results. Before today, Google Local results only showed a …
How To Help Your Marketing Agency Help You
Video Transcript Hey, Chad here with Arcane Marketing once again. This is a quick little video that’s going to explain what you as a client can help your marketing agency do to help your campaign become more successful. And it really boils down to providing your marketing agency the tools they need to do their …
What You Need To Know About The Google March 2019 Core Algorithm Update
Recent Google Search algorithm changes have shaken up rankings and organic traffic for many businesses online. Released on March 12th, 2019, this update received a rare acknowledgment by Google themselves. See here. Many websites have experienced decreased rankings for their websites as a whole, and/or for specific pages in their websites. Google has specifically stated …
Website Siloing
Video Transcript Hey, I’m Chad with Arcane Marketing. I just wanted to make a little video over “website siloing” or “architecture siloing”. And basically what that is, is organizing the content and topic in the website in a way that makes or helps search engines like Google or Bing understand your content or your topics …
Infographic: The Top Email Marketing Optimization Hacks for 2019
Email marketing is a vital tool in the arsenal of the digital marketer. It’s simple, inexpensive, and when used correctly, highly effective. Unfortunately, it’s a tool that can be difficult to master. There’s no guarantee that your recipient is even going to open the mail, let alone give it a second glance. We get so …
Why Do People Still Prefer To Shop In-Store?
Before the internet came around, there was only one recognized means of shopping – in-store. Customers all around the world had no choice but to go to a store, pick out an item, queue on long checkout lines, and take their purchased goods home.
Facebook, LinkedIn & Instagram Advertising | Brand Awareness Hack
We are just about to 2020 and I still can’t believe that people aren’t using this hack… This video will teach you about a simple …
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