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Granville Corn Maze and Haunt Farm

Objectives

  1. Boost ticket sales compared to previous years by leveraging organic and paid social media marketing, PPC, Web Design and SEO strategies.
  2. Increase daytime event awareness while still maintaining and growing the night time event.

Key Results

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How the objectives were achieved

  1. Conducted a thorough analysis of the ads accounts, to identify current strengths, areas for improvement, and future opportunities that would better the results.
  2. Built social media and PPC ad campaigns by strategically adjusting campaign settings, targeting, and creating ads that connected and resonated well with the target audience.
  3. Optimized ad campaigns to build more brand awareness, increase engagement, and drive more ticket sales.
  4. Designed a new website for the daytime event with an easy to navigate user interface in order to increase conversions and better tell the company story.

Results

  • Total ticket sales increased from the year previous and were better than ever before, allowing the farm to set higher goals in future years.
    • Granville Corn Maze & Haunt Farm even spent less money on marketing this season!
  • The number of people reached, increased by 70% within two months compared to past seasons.

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