Did you know...
…That 68% of the tech companies who attend the CES show in Las Vegas won’t see a positive return on investment from attending? As a business owner or marketing manager, this sounds frustrating because it’s such a big feat to even be at the show!
Sadly, it’s because 80% of sales leads they receive from the show never get followed up on effectively and people have a hard time finding the company they spoke with at the show. We’ve personally seen it happen for several years in a row!
This happens because business cards get lost, sales people get distracted, prospects ignore the flood of emails and calls they get after the show, and a host of other reasons.
All of that means tens of thousands of your marketing dollars are literally wasted and future sales growth is stalled or unrealized. That’s a problem!