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SEO Process Details

SEO Campaign Development

Identify Campaign Goals

  • Short-Term (1-12 months)
  • Long-Term (2-3 years)

On-Site Analysis

  • Website Architecture
  • Website Attributes
  • Content Review
  • Analytics Implementation and Review
  • Conversion Strategies

Off-Site Analysis

  • External Links
  • Link Attributes
  • Social Media Engagement
  • Website Citations

Setup/Review Search Engine Consoles

  • Webmaster Tools
  • Webmaster Center
  • Directories

Create/Review Search Engine Guides

  • XML Sitemap
  • HTML Sitemap
  • KML Sitemap
  • txt File

Keyword Research

  • Keyword Selection
  • Keyword Prioritization
  • Topics

Search Engine Rankings

  • Baseline Reports
  • Keyword Tracking Setup

Competitor Analysis

  • SEO Strategies
  • Conversion Strategies
  • Social Media Strategies

Industry Analysis

  • Identifiable Trends
  • Identifiable Changes
  • Identifiable Search Behavior

Development of Marketing Strategy

  • Report and Collaboration with Client

SEO On-Going Monthly Management

On-Site Optimization

  • Architecture
  • File Structure/File Names
  • Internal Linking
  • 301 Redirects

Website Content

  • Keyword Relevance
  • Body Content
  • Meta Data
  • Images
  • Videos

Page Rank Sculpting

  • Keyword Topic Category Pages
  • Themed Topics and Silos
  • Code Optimization
  • Sales Funnels

Link Acquisition

  • One-Way Links
  • Major Directories
  • Content Asset Marketing
  • Blog Marketing & Reviews
  • Social Links & Mentions (Social Signals)
  • Business Citations
  • Donation Links
  • Press Releases

Conversion Rate Optimization

  • Basic Conversion Funnels
  • Conversion Testing

Social Media Engagement

  • Major Social Channel Profiles (i.e. Facebook, Twitter, Google+, etc…)
  • Posting and Monitoring

Campaign Tracking

  • Leading Performance Indicators
  • Key Performance Indicators

Client Reporting

  • Task Log Reports
  • Rankings Reports
  • Analytical Reports
  • Link Profile Reports
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