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Social Media Marketing
Social Media Marketing has become an integral part of most online marketing campaigns. As a result, social media popularity has grown considerably the past five years creating an enormous marketing opportunity for those who take advantage of this new form of advertising.
For those companies who understand social media, it can be a powerful tool for both gaining and retaining clients, but at the same time, improper use can lead to dismal results and wasted money. Many businesses make the mistake of using their social media outlets as advertising platforms. They forget that social media is all about engagement and interaction. It’s imperative to know how and what to do regarding social media; otherwise, you can do your business a big disservice.
There are several reasons to include social media in a company’s marketing strategy, but amazingly, the most important reasons are almost always overlooked. This can be harmful to a business as it often leads to improper implementation and misguided strategies. This eventually leaves those using social media wondering why they ever started. For this reason, it’s essential that those individuals considering social media as a marketing strategy first consult with a professional to see if social media marketing would be a good fit for their business. Although social media is the preferred marketing channel for most consumers, it’s not right for every business.
Most Companies Are Simply Posting On Their Social Media Profiles Because They Hear "They're Supposed To"
Too often, social media marketers rely on their gut instincts to make critical business decisions. Precious time resources can be wasted playing this guessing game with social media. We prefer to make the marketing process as scientific as possible – with a goal in mind. We use social media tools that help us identify the most profitable things to do to get the most out of your social media marketing.
There are two main types of social media strategies that we can categorize most companies into. Social media marketing plays a significant role in any online marketing that you’re engaging in. It doesn’t matter what industry you’re in. It could be an HVAC service repair company, a clothing company, or just a restaurant. Social media works as not only an excellent way to brand your business, but also to share information with an audience and get interaction/engagement in return.
The 2 Primary SMM Strategies Are:
- To find and engage in a targeted demographic and get a response by some type of interaction. This helps to build your audience and gets them to help take part in sharing your business and promote information.
- To gain what we call in the online marketing world, “Social Signals.” This helps the search engines to decide what information is important, popular, and meaningful to the community. If you can share information about your business, specifically links, and others interact and share that information, it appears more important to the search engines. People will share and promote information that is funny, emotional, or very informational. Gaining social signals is very helpful to gain popularity and get in the good graces with the search engines.
This doesn’t mean these 2 categories are all-inclusive. There are certainly unique situations and circumstances for coming up with the right social media strategy that helps you to meet your business and branding goals. We would love to speak with you about what those might be to make sure that we can meet your business goals end to end.
If you would like professional assistance with your next social media marketing campaign, then we invite you to give us a call to discuss our services and strategies.
How Can I Learn About Arcane Marketing's SMM Management Services For Me?
Give us a quick call for a free, no-obligation conversation about your business goals and how Social Media can help us meet those goals.
Talk To Arcane Marketing
Your first conversation will not involve high pressure sales techniques. We want to understand your business goals, your budget, and your expectations so that we can assess the situation and make the best possible recommendations for you.
Decide on Expectations
Once you understand the value that we can add, versus what you may or may not have experienced yet, we will help you select a proper level and strategy of services that is customized to your needs and meet your goals end to end.
Start Working With Arcane Marketing and Get Better Results
After getting started with Arcane Marketing, you will meet your dedicated account manager. He/she will work with you every step of the way with prompt customer service, transparent reporting, and accountability to your goals. You’ll be able to see the increases in engagement and revenue as a result of our services.
Arcane Marketing SMM Services
Starts As Little As
For more information on your customized social media strategy options -or- consulting pricing, then please call us for a no-cost consultation.