Video Project Discovery Form

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Email(Required)

UNDERSTANDING YOUR BUSINESS

Please answer the following questions to the best of your ability. Leave blank those questions that are non applicable.

What is your official business name (to the public)?(Required)

Who have you been speaking with at Arcane Marketing?(Required)

Tell us about what industry you're in (healthcare, education, real estate, etc):

What your core product or service?

What is your unique value proposition over your competition?

What is your mission statement or tagline?

Your brand voice type (professional, casual, adventurous, nurturing, family oriented, funny):

What is your reason for starting this company or getting into this business?

What are you passionate about?

UNDERSTANDING YOUR CUSTOMERS

Please answer the following questions to the best of your ability to help provide us with a profile of your dream customer.

Gender

Male

Female

Prefer not to say

Other

Age Range

12-18

18-25

25-35

35-45

45-60

60+

Location of customers

What does their home life look like?

What problems do your customers have that your product/service solves for them?

What are other alternative options to your product/service that customers sometimes use?

Why aren't those other options working for them?

Are there other uses or purposes for your product/service besides the obvious?

UNDERSTANDING YOUR OBJECTIVES

Please answer the following questions to the best of your ability to help us understand your goals and objectives for the videos.

What are you hoping the videos will accomplish for your company?

What message do you want to send to your dream customers?

What products/services would you like to promote?

What invitation or “Call-to-Action” do you want to extend to your customers in the video?

What special offers or promotions would you like to promote?

Where would you like these videos to be seen by your customers (TV, website, social media, email, etc)?(Required)

Website

Social Media

YouTube

Other

UNDERSTANDING THE PROJECT DETAILS

Who should be our contact for acquiring updated content and assets?

Design Kit; Logos and branding material, color palette, Photo assets (original, stock, etc.) Staff photos, Office photos, Video assets, Content (articles, research, educational information, business literature) Reviews/Testimonials (photos, videos, written testimonials)Influencers, sponsors, partners

File Upload

Max. file size: 50 MB.

If you have any of these files you can attach them here or email them to [email protected]

Who will review, provide feedback on and approve the final version of the videos?

How many final videos do you want produced?

What video length(s) are you looking for?

15-30 sec (Ideal for Social Media)

30-60 sec (Ideal for Social Media)

1-2 min (Ideal for Social Media/Website)

2-5 min (Ideal for Website/YouTube)

5+ min (Ideal for YouTube)

What feeling do you want your customers to have as they view the video? (funny, professional, serious, angry, confrontational, peaceful)

Is there a script for the video?

Do you need help with the script?

Do you have any visual ideas as to what this video looks like? If so elaborate

Filming Location(Required)

Onsite - your location

Studio - At Arcane Marketing

Offsite - Specified location

Address(Required)

Street Address Address Line 2 City State / Province / Region ZIP / Postal Code

Offsite Location(Required)

Will actors be needed?

Yes

If yes, will you provide actors?

Yes

(If Arcane Marketing is hiring actors, an extra fee will be determined.)

Do you have other previously created video assets we are able to use?

Are you working with a timeline and schedule we should be aware of?

Budget in mind for video production

$500-$1,000

$1,000-$2,500

$2,500-$5,000

$5,000-$10,000

$10,000+

UNDERSTANDING THE NEXT STEPS

Who should we send a summary and proposal of the video production work to?

When would you like to get started with the video?(Required)

MM slash DD slash YYYY

Is there a deadline we should be aware of for when the video is needed?

MM slash DD slash YYYY

How will payment for the video production work be made?

When can we collect the first payment (if applicable)?

ADDITIONAL NOTES (Is there anything else we should be aware of?)

Video Project Discovery Form

Before We Get Started

Help Us Get To Know You and Your Project

UNDERSTANDING YOUR BUSINESS

UNDERSTANDING YOUR CUSTOMERS

UNDERSTANDING YOUR OBJECTIVES

UNDERSTANDING THE PROJECT DETAILS

UNDERSTANDING THE NEXT STEPS

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