Over the years, I’ve had experiences with many different clients in a wide variety of fields. I’ve worked with healthcare clinics, auto repair shops, pet sitters – you name it. So it shouldn’t come as a surprise that I’ve worked with clients who vary widely from other clients in terms of what they expect from our SEO services. Some have expected the world in a matter of 3-4 weeks, others have more reasonable expectations, and others, frankly, just don’t know what to expect.
SEO Takes Time
Think of SEO like growing a garden. It takes hard work, care, and constant maintenance. You aren’t going to have ripe, full-grown watermelons and juicy tomatoes a week after planting the seeds.
Another way to look at SEO is like diet and exercise. You can’t expect to have your ideal body type after even one month at the gym – but that isn’t to say you won’t see improvement. Over time, these little improvements compound, and growth starts to happen more dramatically. It’s the same with SEO.
It takes time, dedication, hard work, and consistency.
That’s Why People Hire Marketing Agencies Like Arcane Marketing
You’re busy running your own business, and if you wanted to take on the job of doing effective SEO on your own website on your own time, you would be taking on a second job. What’s more, you’d likely be doing a job you had no formal training or experience on.
We take care of that for you.
You want your business on the map, and that starts with good local SEO. This means creating a Google My Business listing (or getting access to one if it already exists) and fully optimizing it – making sure all information is filled out correctly, getting a logo and images up, setting the right hours of operation, and religiously using the “Posts” feature to advertise special deals and offers.
We will create local listings for your business that will improve its online presence, and we’ll make sure all of the information is consistent and correct.
There are many areas of a website that could be search-optimized – landing page content, title tags and meta descriptions, categories and tags, internal link structures to improve click-through rates, and many other things require not only initial tune-ups, but maintenance and updates as time goes on.
If no one’s linking to your website, how important could it really be? That’s how Google thinks of it, which is why links are often seen by Google as endorsements. They are an indicator of your website’s level of quality and success. That’s why link building is such a big part of what we do.
What We Need From You
We know a lot about SEO. We’re experts. We’ve been in the business for a LONG time. But there is no amount of knowledge and experience that can make up for a lack of communication, assets, and information that can only come from YOU.
In order for us to do the best job that we can, we need to strategize with you on specific goals you want to achieve for your business. Not only that, but we want to hear about new products or services you’re offing, specials, deals, and anything else that we can promote on and off your site.
Another thing we appreciate? Feedback. We don’t want to just be faceless entities behind a computer screen, doing the work and sending reports every month. We want to know what you think about our work.
We can’t overstress the importance of images and videos. These are easy to take with any modern phone.
Of course, we have plenty of stock images we can use, but they can lack the authenticity of an image you yourself took. These can look great on a website. You just send them to us, and we’ll do the rest.