1 – Google Ads Marketing Is Best For Lead Generation
Marketing with Google Ads is one of the best channels to use for lead generation. Done properly, Google Ads have the potential to bring extremely targeted leads to your website, landing page, opt-in form or other online platform.
This kind of platform allows you to focus on the people who are already searching for you or for what you have to offer such as your products or services. This means that you can continually refine your targeting parameters so that only those potential leads, who are ready to buy, are sent to your websites or landing pages.
2 – A Pay Per Click Platform With High ROI
Google Ads is a pay per click marketing platform. In other words, you only pay when people click. This type of platform has a lot of potential to produce an extremely high return on investment, if it is done properly. In order to fully optimize your Google Ads campaigns, and get a high return on your investment, you need to consider your key performance indicators, your goals, budget, and your strategy.
Campaign optimization takes time. You have to figure out what strategy will best suit you and your business. To get a better idea of what will give you the best results, you have to continually test and track your campaigns performance and progression. The Google Ads platform is perfect for this because the information you need is readily available.
When you find areas of your campaign that give a good return on investment, you should focus your efforts and increase your budget in these areas. If a campaign or elements of a campaign are costing you money and not performing, you should pause or delete them from the account.
3 – Lots Of High-Quality Traffic
Millions of people search and click on Google ads every day. This means that there is a huge opportunity available for businesses. Google can send a single business a large amount of traffic every day, if they have the budget to pay for that traffic and if they have optimized their account the way that Google wants. Google prides itself on displaying relevant content and ads when people search for related terms. Their algorithms continue to improve and evolve, so that they produce the most relevant leads to businesses. This means that when you know and comply with Google Ads marketing best practices, Google will send much higher quality leads and visitors to your business website, or landing page. These people Google sends to you are more qualified and thus are more likely to become customers, or request more information or take whatever action you want them to take.
4 – Insights Into Your Target Market
Do you know your target market? It’s important to be able to get into the minds of your ideal customers to understand who they are and what their pain points are. Understanding your audience makes it much easier to find customers and deliver what they need. Google Ads produces reports about your target market’s needs and habits in great detail.
What keywords they searched for to find your website, their location, the devices they used to search, the time and days they searched plus their age and gender can all be obtained through Google Ads. This information can be used to provide your products or services to the right customer or client at the right place at the right time. It can also help to optimize and refine your marketing efforts so you’re not wasting your budget advertising to people who are not interested in what you are offering.
5 – Faster Results With Google Ads Marketing
Google Ads is a great way for businesses to get quick leads, customers, or clients. The platform is built to provide businesses with short and long term results. With other marketing channels, such as SEO, it can take a long time to produce the results you’re looking for. Furthermore, it is important to note that Google Ads appear above organic search engine results. This means that if you are new to the market and are ranking low on Google’s organic listings, you can put your budget into Google Ads management and still rank in the top 3 listings on Google.
6 – Complements Your Other Marketing Strategies
Google Ads can be a complementary marketing channel to your other marketing efforts. You can create re-marketing lists to target people who have shown an interest in your business. You can track past visitors to your website and send them your display ads which will then “follow” them around the Internet, so that your brand stays top of mind. You can even show them the exact product or service that they searched for on your site, or ask them why they abandoned their cart. Re-targeted ads have very high ROI compared to other marketing channels.
Google ads and search engine optimization (SEO) often go hand in hand. Information you learn from Google Ads efforts can quickly be translated over into your SEO strategies to improve your Google search results rankings.
As we discussed in this post, marketing with Google Ads presents a big opportunity for business to generate high quality leads in a short period of time. Don’t waste valuable time and money testing and experimenting with Google’s algorithms. Do it right the first time by getting in touch with our Google Ads management team. If you haven’t already started marketing on Google Ads – start now! Your competition has already begun.