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Social Media Marketing
Social Media Marketing has become an integral part of most online marketing campaigns. As a result, social media popularity has grown considerably the past five years creating an enormous marketing opportunity for those who take advantage of this new form of advertising.
For those companies who understand social media, it can be a powerful tool for both gaining and retaining clients, but at the same time, improper use can lead to dismal results and wasted money. Many businesses make the mistake of using their social media outlets as advertising platforms. They forget that social media is all about engagement and interaction. It’s imperative to know how and what to do regarding social media; otherwise, you can do your business a big disservice.
There are several reasons to include social media in a company’s marketing strategy, but amazingly, the most important reasons are almost always overlooked. This can be harmful to a business as it often leads to improper implementation and misguided strategies. This eventually leaves those using social media wondering why they ever started. For this reason, it’s essential that those individuals considering social media as a marketing strategy first consult with a professional to see if social media marketing would be a good fit for their business. Although social media is the preferred marketing channel for most consumers, it’s not right for every business.
Most Companies Are Simply Posting On Their Social Media Profiles Because They Hear "They're Supposed To"
Too often, social media marketers rely on their gut instincts to make critical business decisions. Precious time resources can be wasted playing this guessing game with social media. We prefer to make the marketing process as scientific as possible – with a goal in mind. We use social media tools that help us identify the most profitable things to do to get the most out of your social media marketing.
There are two main types of social media strategies that we can categorize most companies into. Social media marketing plays a significant role in any online marketing that you’re engaging in. It doesn’t matter what industry you’re in. It could be an HVAC service repair company, a clothing company, or just a restaurant. Social media works as not only an excellent way to brand your business, but also to share information with an audience and get interaction/engagement in return.
The 2 Primary SMM Strategies Are:
- To find and engage in a targeted demographic and get a response by some type of interaction. This helps to build your audience and gets them to help take part in sharing your business and promote information.
- To gain what we call in the online marketing world, “Social Signals.” This helps the search engines to decide what information is important, popular, and meaningful to the community. If you can share information about your business, specifically links, and others interact and share that information, it appears more important to the search engines. People will share and promote information that is funny, emotional, or very informational. Gaining social signals is very helpful to gain popularity and get in the good graces with the search engines.
This doesn’t mean these 2 categories are all-inclusive. There are certainly unique situations and circumstances for coming up with the right social media strategy that helps you to meet your business and branding goals. We would love to speak with you about what those might be to make sure that we can meet your business goals end to end.
If you would like professional assistance with your next social media marketing campaign, then we invite you to give us a call to discuss our services and strategies.
How Can I Learn About Arcane Marketing's SMM Management Services For Me?
Give us a quick call for a free, no-obligation conversation about your business goals and how Social Media can help us meet those goals.
Talk To Arcane Marketing
Your first conversation will not involve high pressure sales techniques. We want to understand your business goals, your budget, and your expectations so that we can assess the situation and make the best possible recommendations for you.
Decide on Expectations
Once you understand the value that we can add, versus what you may or may not have experienced yet, we will help you select a proper level and strategy of services that is customized to your needs and meet your goals end to end.
Start Working With Arcane Marketing and Get Better Results
After getting started with Arcane Marketing, you will meet your dedicated account manager. He/she will work with you every step of the way with prompt customer service, transparent reporting, and accountability to your goals. You’ll be able to see the increases in engagement and revenue as a result of our services.
Arcane Marketing SMM Services
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For more information on your customized social media strategy options -or- consulting pricing, then please call us for a no-cost consultation.
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Frequently Asked Questions
Optimizing your business for maximum online exposure is made up of several ingredients. Many companies in the past thought a keyword-rich website was all that was needed for a website to skyrocket to the first page of Google. That couldn’t be farther from the truth, especially now. Google themselves have made it known that a portion of their algorithm that determines a website’s rank on their search engine is whether or not a website has a social presence. Much like baking a cake, there are a lot of key ingredients that go into effective internet marketing. Social media is one of those key ingredients. Consumers are all about transparency from companies so having a business that is open to public comments and interaction with their consumers makes a brand look like they have nothing to hide, are open to answering questions and willing to talk to the people that keep their doors open. Social media marketing and management has a lot more power than meets the eye.
Social Media Marketing is one facet of Search Engine Marketing. Social Media Marketing focuses on the interaction with your niche, sharing content with your customers, and creating brand awareness. Search Engine Marketing is a much broader term, which encompasses many different aspects of Internet Marketing. Some of those aspects include Search Engine Optimization, Pay Per Click advertising, Blog marketing, Local search marketing, etc. A Search Engine Marketing campaign should always include Social Media Marketing, as it is an important component in the overall success of a company on the internet.
Social Media Marketing is the practice of utilizing Social Media Websites in order to publicize and promote a brand, product or service. Though Social Media Marketing has many of the same goals as traditional advertising and marketing principles, the rules and best practices are very different. Social Media Marketing allows brands to harness the power and reach of Social Media Websites, reaching countless potential customers every day. In a report released by Nielsen, studies have found that of the world’s Internet users, two-thirds use a social network or blogging Website. Social Media attracts an accessible audience much more significant than most other media outlets offer and at a much lower price, such as advertising on television or radio. Not only are those large numbers looking for information and connections through Social Media Websites, but they are also expecting to see brands. 93% of Social Media users believe a company should have a presence in Social Media. An overwhelming 85% of Social Media users think a company should interact with its consumers via Social Media Websites. Plus, 56% of Social Media users feel both a stronger connection with and better served by companies when they can interact with them in a Social Media environment. When used correctly, Social Media Marketing is a direct connection to potential and existing customers. Brands can promote, gather feedback, connect, persuade, and educate the Social Media users quickly and effectively. Though the potential for success with Social Media Marketing is huge, there is an even bigger chance for disaster. Social Media users want information, not sales pitches. Social Media Marketing, when done correctly, doesn’t slam users with advertisements and offers. THIS IS THE BIGGEST MISTAKE A COMPANY CAN DO! Think of it like this; if a new customer came into your coffee shop, would you run up to them and shove a large sign in their face advertising your latest most exceptional coffee flavor? Or worse yet, would you repeat yourself over and over and over? This is precisely what you will be doing when you abuse social media! Social Media Marketing informs users about brands, connects companies with their audience so that when purchasing decisions are made, users will have positive associations with your brand, they will understand your company better, and feel a connection with your brand.
Not all social media sites are created equal. Each of the top guns has their own benefits, and although it’s pretty easy for us to figure out which ones will serve you well, it may be hard for you to figure out. That’s what we are here for. We will discuss with you what your social media needs are, what your ultimate goals are, and we will determine where your audience is and target only the social media sites that we feel will be most effective for you. Granted most of the time Facebook and Twitter will be targeted, however, if you have a younger audience (teens to twenty-somethings as your customer base), Instagram would be a must to add to the list. If you have a highly visual type of company, product or service, Pinterest, and Instagram, as opposed to a site like LinkedIn, would be more appropriate. You are not alone; we will help you determine the correct places to market your products and services.
We take pride in helping each and every one of our clients determine what SMM strategy is right for them. We constantly stay up to date on the latest trends in social media and are constantly conforming to the changes that take place sometimes weekly on social media sites. When you hire Arcane Marketing to help with your social media marketing, you will be bringing on board a staff that understands the importance of integrity, professionalism and brand reputation while being able to bring fun, entertainment and education to your customers. Lastly, we know the importance of and how to work with social media to aid in your overall rankings on search engines. Without this component, you are missing a vital piece of the marketing pie.