Search Engine Optimization Questions
SEO is a very complex and time-intensive process. It’s not for everyone. It takes focus and attention, even when you know what you’re doing. As a business owner, seeking an SEO company or agency is in your best interest because of the processes and connections we as a marketing company already has. Having years of experience and the relationships we do, you’ll find that we can not only strategize precisely what you need to move up in rankings, but we can also proficiently execute them in a timely and accurate manner that would otherwise take a lot of time to learn and do. Besides, you could potentially make a lot of mistakes that could harm your websites chance to rank well in the search engines. This would reduce the chance people would find you with some of the desired keywords you would want to rank for as well as reduced traffic or revenue. Hiring the right SEO company can save you time, money, and most importantly worry. Besides, wouldn’t you want to focus on your other business aspects and not worry about the website?
It helps to know your potential return on investment. Keep in mind that each strategy you might want to employ can produce different results in different time frames. Typically you need to determine who your main competitors are and what the differences are between your website and theirs. That will help you determine what kind of strategy to pursue. From that point, you have to determine how quickly you want the results to come. The more aggressive the budget, the more activities can happen, which in turn will bring results and get closer to your goals more quickly. The lower the budget, the less activity you’re paying for, and less will happen at a time. This can make the process take more time.
The single most important reason why you need to invest in SEO (Search Engine Optimization) is because your competition is! You can’t just optimize your website (on-page) once and expect to get results from that one-time effort. SEO is an ongoing, evolving, ever-changing entity, and as long as the search engines have your customers searching for your products and services, the longer you have to stay relevant on the internet. That entails keeping your SEO efforts fresh. If you don’t, you lose, and your competition wins.
Organic results are the results that appear in search engines, for free, based on an algorithm that the search engines create. Certain actions rank websites higher over time. Paid (or inorganic) search results appear at the top or side of a search engine page. These ads are what advertisers pay for to appear on different search engines for relevant keywords to whatever it is they are trying to sell.
When search engines look through the content on your website, they are crawling your site. Think of it as a spider crawling along each page of your website. As the spider crawls, it starts to pick up or index content that will appear in the search engine. Keep in mind that not all content is indexed. The search engines only pick up what they want to and pass up what they don’t while in the crawling process.
Social Media Questions
Optimizing your business for maximum online exposure is made up of several ingredients. Many companies in the past thought a keyword-rich website was all that was needed for a website to skyrocket to the first page of Google. That couldn’t be farther from the truth, especially now. Google themselves have made it known that a portion of their algorithm that determines a website’s rank on their search engine is whether or not a website has a social presence. Much like baking a cake, there are a lot of key ingredients that go into effective internet marketing. Social media is one of those key ingredients. Consumers are all about transparency from companies so having a business that is open to public comments and interaction with their consumers makes a brand look like they have nothing to hide, are open to answering questions and willing to talk to the people that keep their doors open. Social media marketing and management has a lot more power than meets the eye.
Social Media Marketing is one facet of Search Engine Marketing. Social Media Marketing focuses on the interaction with your niche, sharing content with your customers, and creating brand awareness. Search Engine Marketing is a much broader term, which encompasses many different aspects of Internet Marketing. Some of those aspects include Search Engine Optimization, Pay Per Click advertising, Blog marketing, Local search marketing, etc. A Search Engine Marketing campaign should always include Social Media Marketing, as it is an important component in the overall success of a company on the internet.
Social Media Marketing is the practice of utilizing Social Media Websites in order to publicize and promote a brand, product or service. Though Social Media Marketing has many of the same goals as traditional advertising and marketing principles, the rules and best practices are very different. Social Media Marketing allows brands to harness the power and reach of Social Media Websites, reaching countless potential customers every day. In a report released by Nielsen, studies have found that of the world’s Internet users, two-thirds use a social network or blogging Website. Social Media attracts an accessible audience much more significant than most other media outlets offer and at a much lower price, such as advertising on television or radio. Not only are those large numbers looking for information and connections through Social Media Websites, but they are also expecting to see brands. 93% of Social Media users believe a company should have a presence in Social Media. An overwhelming 85% of Social Media users think a company should interact with its consumers via Social Media Websites. Plus, 56% of Social Media users feel both a stronger connection with and better served by companies when they can interact with them in a Social Media environment. When used correctly, Social Media Marketing is a direct connection to potential and existing customers. Brands can promote, gather feedback, connect, persuade, and educate the Social Media users quickly and effectively. Though the potential for success with Social Media Marketing is huge, there is an even bigger chance for disaster. Social Media users want information, not sales pitches. Social Media Marketing, when done correctly, doesn’t slam users with advertisements and offers. THIS IS THE BIGGEST MISTAKE A COMPANY CAN DO! Think of it like this; if a new customer came into your coffee shop, would you run up to them and shove a large sign in their face advertising your latest most exceptional coffee flavor? Or worse yet, would you repeat yourself over and over and over? This is precisely what you will be doing when you abuse social media! Social Media Marketing informs users about brands, connects companies with their audience so that when purchasing decisions are made, users will have positive associations with your brand, they will understand your company better, and feel a connection with your brand.
Not all social media sites are created equal. Each of the top guns has their own benefits, and although it’s pretty easy for us to figure out which ones will serve you well, it may be hard for you to figure out. That’s what we are here for. We will discuss with you what your social media needs are, what your ultimate goals are, and we will determine where your audience is and target only the social media sites that we feel will be most effective for you. Granted most of the time Facebook and Twitter will be targeted, however, if you have a younger audience (teens to twenty-somethings as your customer base), Instagram would be a must to add to the list. If you have a highly visual type of company, product or service, Pinterest, and Instagram, as opposed to a site like LinkedIn, would be more appropriate. You are not alone; we will help you determine the correct places to market your products and services.
We take pride in helping each and every one of our clients determine what SMM strategy is right for them. We constantly stay up to date on the latest trends in social media and are constantly conforming to the changes that take place sometimes weekly on social media sites. When you hire Arcane Marketing to help with your social media marketing, you will be bringing on board a staff that understands the importance of integrity, professionalism and brand reputation while being able to bring fun, entertainment and education to your customers. Lastly, we know the importance of and how to work with social media to aid in your overall rankings on search engines. Without this component, you are missing a vital piece of the marketing pie.
Pay Per Click Questions
PPC stands for Pay Per Click, which is exactly what you are doing when you place an ad on a search engine or social media site. You are essentially paying the search engine or social media site a fee each time someone visits or “clicks” on your ad. Whether you need PPC or not, well, frankly that depends. You have probably heard that before, and that’s because it’s true. PPC first and foremost depends on what type of company you are and if you provide a product or a service. Research has reflected that a company that has a product to sell has a greater success rate than a service-based business. It also depends on your marketing budget, your desire for paying for fast results, and if you are tackling this yourself, your skill level, and patience. PPC is an art, much like SEO and SMM, it has a strategy behind it, and without knowing what you are doing, you could easily wind up wasting money. Ad copy is one of the hardest things to accomplish successfully in marketing, so if you are not great at this, hire a professional, like us!
Advertisers pay a fee each time one of their ads is clicked. You are essentially buying visits to your website, rather than attempting to “earn” those visits organically. Every time your ad is clicked, it sends a visitor to your website, and in turn, you pay the search engine or social site a small fee. When PPC is done correctly, the fee is trivial because the actual visit is worth more than what you have paid for it. In other words, let’s say it costs you $3.50 for a person to click on your link but the visit to your website resulted in a $100 or $1,000 sale, then the cost or ROI was well worth it.
There is a lot of work that goes on in order to build a winning PPC campaign. First, we must research and select the right keywords that are relevant to the search a potential client will make. Then those same strategically selected keywords are organized and sorted into well-constructed campaigns and ad-groups. Then we set up PPC landing pages that are optimized for conversions. Search engines reward advertisers that create relevant, intelligently targeted campaigns by charging them less for ad clicks. So in other words, if your ads seem useful and they are getting good traffic and users seem satisfied, the search engine will charge less per click. This helps your profit margins and increases your ability to stretch your marketing dollars further to reach a wider audience. Google uses its own system called Google Ads (AdWords). Google Ads is the single most popular PPC advertising system in the world. This system allows businesses to create ads that appear on Google’s search engine and other Google properties. Every time a search is initiated, Google digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids. More specifically, who gets to appear on the page is based on and advertiser’s Ad Rank, a metric calculated by multiplying two key factors – CPC (cost per click) bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality). This entire system allows winning advertisers to reach potential customers at a cost that fits their budget. It’s basically an auction.
The typical response to this question is to run an ad campaign on Google. Google is the king of the hill when it comes to search engines, so logically, that is where every company wants their ads to be placed and for good reason. With a professional company creating, running, monitoring, and managing a company ad campaign on Google, you are sure to get fantastic results. Results will depend on the ad spend, however. It’s Google’s way of making sure your advertising dollars stay with them. The more you bid, the more they help you out with the cost per click, the more success you will have, the more money you will spend, the happier Google is. The key to successful PPC campaigns is to know where your audience is and target that place strategically. A fine mixture of Google Ads ads and a few social media ads like on Facebook for general public audience sales or LinkedIn if you are looking for B2B customers, is a great way to jump-start sales.
We will handle everything for you. From creating an AdWords account if you don’t already have one, to running the keyword research, creating the Ad copy, creating the Ad groups, split testing, monitoring, and maintaining the ads throughout each campaign. Same goes with any other PPC ad campaigns you are interested in running. For a social PPC campaign, we first would look at what your company does, how your audience currently finds you, what type of product or service you provide and for whom and then together we would decide as to the right social media PPC campaign to run.