Link RoundupsAccording to Backlinko, “Link Roundups are daily, weekly, or monthly blog posts that curate (and link to) outstanding content.” Link roundups are often industry-specific, and they’re a God-send for many people looking to find some quality backlinks because the entire purpose of these pages is to link out to other websites. This offers a great opportunity for you to pitch your content and get a backlink. So, here’s what you need to do. Find link roundups specific to your industry. Go to Google and enter some of the following searches:
- “KEYWORD” + “LINK ROUNDUP”
- “KEYWORD” + ROUNDUP
- “KEYWORD” + “BEST OF”
- “KEYWORD” + THIS WEEK
Hey [Site Owner], I recently found your [Roundup Name]. You have some excellent resources here – great work! I wanted to contact you about something I’ve recently published. [Content Description]. I think it would make a great addition to your page. [Your URL] Anyway, keep doing what you do. Thanks, [Your Name]
Make Yourself A Good Resource For Bloggers & ReportersGetting backlinks from authoritative news sites and blogs in your industry is one of the best ways to rank on the first page of Google. Sounds difficult, right? Well, yes and no There’s a site called HARO that you should become familiar with. In their own words, “HARO connects journalists seeking expertise to include in their content with sources who have that expertise.” If your content is good enough – that is to say, well-researched, comprehensive, and in general, high in quality – HARO can connect you with journalists seeking source material. This is a great way to get backlinks to your website. I won’t sugar-coat it – this strategy can be difficult, but the pay-off is worth it.
Broken Link BuildingThis sounds a bit counterintuitive, doesn’t it? Almost like negative SEO. But it isn’t. The strategy is to find a website from which you want a backlink and find a way to add value to it in exchange for a link. In this case, that value would be to alert the site owner of broken links on their site. There is a free Google Chrome extension you can use called CheckMyLinks. It’s incredibly easy to use; just install it and run it on any given page and it will highlight broken links. Now, if you don’t have any particular sites in mind, simply Google various keywords that are relevant to your industry – the top results are great places to get backlinks from. Find a site and run CheckMyLinks. Then, alert the site owner to these broken links and offer your own content as a replacement. You see the strategy here? You first offer something of value to the site owner – a way they can improve their content – and then pitch your content.
.EDU Resource Page Link Building.edu links are incredibly valuable. Fortunately, many .edu sites have pages dedicated to resources that are useful for their students and faculty. Simply find .edu resource pages with links relevant to your industry. Search things like this in Google:
- SITE:.EDU “YOUR KEYWORD”
- SITE:.EDU “YOUR KEYWORD” + “RESOURCES”
- SITE:.EDU “YOUR KEYWORD” + INURL:LINKS
- SITE:.EDU “YOUR KEYWORD” + “OTHER SITES”