Barb Higley, as she is known, is one of our experienced and very coveted business development and strategy consultants at Arcane Marketing.
Barbara brings a great deal of experience to the Arcane Marketing team. She has been the owner and manager of various businesses in Montana and Idaho that covers most of her life. Making her home in Idaho Falls for the last 20 years, she has found a passion for digital marketing and helping businesses to grow to their highest potential. With so many years of experience in both entrepreneurship and digital marketing consulting, it is rare to find a situation online that Barb has not already faced and succeeded in.
When asked about what makes the building blocks for a successful marketing initiative, she said “It all starts with a well designed and optimized website… hands down. Compare any wildly successful business to those that aren’t as successful and you’ll find a great website at the heart of it.”
Barb’s family has a love for cars of all types and ages. She tends to spend her free time helping her husband, Rick, restore muscle cars. On summer weekends in Idaho, she enjoys time with her family drag racing their vintage Mopar drag cars.
When she’s not racing, Barb spends her free time with her flower gardens on a small farm that has horses, goats, cats, dogs, and the newest family addition — a bulldog named Dozer!
Barb says she loves Arcane Marketing because everything we do for our clients is customized to build their brand and grow revenue. It’s not an assembly line of menial thoughtless tasks, like you’ll find in most other agencies. Barb has been heavily involved in the SEO, PPC, Social Media, and website development world since 2012.
She strongly believes in the culture at Arcane Marketing. Barb says “Our culture here is of respect and admiration for not only our clients we serve, but of the talent and expert skill of our production team. They never cease to amaze me.” Since Arcane Marketing is a full-service digital marketing agency they have the expertise to help almost everything type of business from local to international to realize their vision and achieve their goals.
Barb’s favorite quote: “Life isn’t about waiting for the storm to pass. It’s about learning how to dance in the rain.” – Vivian Greene.