Meet Barbara Higley, one of our experienced business development and strategy consultants. With a wealth of experience as a business owner and manager with businesses in Montana and Idaho, Barb is a dynamic and accomplished professional. With a diverse background and a wealth of experience, Barb has carved a unique path in her professional journey, leaving a lasting mark in the development of businesses with online digital marketing.

Born and raised in a small town in Montana, Barb’s early life was characterized by a curiosity for learning and a determination to break barriers. With years of experience managing businesses, including as an owner and retail manager, she has developed a passion for digital marketing and helping businesses reach their full potential. With over a decade of experience in SEO, PPC, social media, and website development, she brings invaluable expertise to our team.

Barb’s professional journey began early when she entered the workforce and ownership with a clear vision and a relentless drive to make a difference. She quickly gained recognition for her exceptional skills and dedication, propelling her into leadership roles within retail stores and E-Commerce. Her strategic thinking and innovative approach to problem-solving became her trademark, earning the respect and admiration of colleagues and superiors alike. In the realm of digital marketing, Barb became a trailblazer, pushing the boundaries of conventional thinking. Her strategy and skills were demonstrated when she grew a business into a Fortune 500 company. Barb’s commitment to fostering a positive work culture and nurturing talent around her has left an indelible mark on the organizations she has been a part of.

Beyond her professional endeavors, Barb is deeply committed to giving back to the community. Because of her love for animals, she actively participates in helping local animal shelters find homes for dogs and cats. Whether it’s volunteering at local charities, organizing community events, or championing causes close to her heart, her impact extends far beyond the job of a business consultant at Arcane Marketing.

Her passion for continuous learning has driven her to stay at the forefront of industry trends. She has attended numerous conferences, workshops, and training sessions, ensuring that her skills are always aligned with the latest advancements in digital marketing including SEO, PPC, Social Media, Video, and Web Development. This commitment to growth has not only enriched her professional journey but has also inspired those around her.

An advocate for diversity and inclusion, Barb has played a pivotal role in promoting equality within her workplace. She believes in creating environments where everyone’s unique talents are celebrated and leveraged for collective success. As a thought leader in her business development and strategy consulting field, Barb has contributed to her industry and her insights into digital marketing have positioned her as a respected authority, and her willingness to share knowledge reflects her belief in collaboration and knowledge-sharing. She is currently serving on the membership committee of the Snake River BNI Chapter helping local businesses with networking.