Rachel is in her senior year at Brigham Young University – Idaho. She is studying web design and development with an emphasis on design. She will graduate in July 2024 with her Bachelor of Science and UX/UI certification. The most valuable thing she has learned in school is that web design and development is dynamic and constantly evolving. She is continuously learning to stay up-to-date on trends and best practices. At Arcane Marketing, Rachel creates optimized content.
Rachel has experience with web content management systems, including custom design with WordPress. She has implemented SEO strategies to drive organic traffic for several small businesses. She has a well-rounded skill set, which allows her to deliver analytic and comprehensive solutions for clients.
Rachel is currently working towards several certifications. She has her SEO Foundations, Content Marketing Foundations, Content Marketing, and Google Ads Search certifications. When Rachel is not at work, she spends quality time with her family and friends, reading a book, taking pictures, or experimenting with new recipes in the kitchen. Her favorite quote is, “Whatever makes you feel the sun from the inside out, chase that” – Gemma Troy. She thinks it perfectly illustrates how she lives her life. She embraces all experiences that bring her joy and fulfillment.