Google Analytics is a powerful free tool that webmasters use to track, monitor, evaluate, and study the traffic that comes into a website. This information is essential when online marketing is being performed. We at Arcane Marketing use Google Analytics daily for all of our clients. And oftentimes, our clients have already set up Google Analytics prior to hiring us. And because of this, sharing access to Google Analytics is important so that we can track their online marketing effectiveness.
This quick tutorial is designed to teach you how to assign other people (or agencies) management permissions for your existing Google Analytics account. Future blog posts will teach you to do the following:
This tutorial only covers how to assign management permissions in Google Analytics. So, let’s begin.
In the Google Analytics Dashboard, navigate to the “Admin” area in the lower left sidebar, near the bottom of the screen.
Depending on how much access you want to give to somebody, select the appropriate “User Management” Tab.
In the “User Management” tab, enter in the email address of the person you wish to give access to. Then, select what level of access they should be granted.
Finally, click “Add” to give the user access to your Google Analytics account. If you check the “Notify this user by email” box, they will get an email stating that they have been given access.
Click here for more information about Google Analytics User Levels.