How To Assign Management Permissions In Google Analytics

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Google Analytics

Google Analytics is a powerful free tool that webmasters use to track, monitor, evaluate, and study the traffic that comes into a website. This information is essential when online marketing is being performed. We at Arcane Marketing use Google Analytics daily for all of our clients.  And oftentimes, our clients have already set up Google Analytics prior to hiring us. And because of this, sharing access to Google Analytics is important so that we can track their online marketing effectiveness.

This quick tutorial is designed to teach you how to assign other people (or agencies) management permissions for your existing Google Analytics account. Future blog posts will teach you to do the following:

  • How to set up Google Analytics
  • How to set up custom dashboards in Google Analytics
  • How to set up and track goals in Google Analytics
  • How to set up filters in Google Analytics

This tutorial only covers how to assign management permissions in Google Analytics. So, let’s begin.

Step 1: Google Analytics Admin Tab

In the Google Analytics Dashboard, navigate to the “Admin” area in the lower left sidebar, near the bottom of the screen.

Google Analytics Management Permissions - Admin Tab


Step 2: Select Where You Need To Assign Somebody Management Permissions in Google Analytics

Depending on how much access you want to give to somebody, select the appropriate “User Management” Tab.

  • Account Level gives the user access to ALL Properties in the account. A Property is a Website being tracked.
  • Property Level access gives the user access to individual Websites and all Views within that website.
  • View Level access gives the user access to a specific View of a Specific website. It is recommended that User Management is given on the Account or Property Level.

Google Analytics Management Permissions - Account, Property, View Levels


Step 3: Management Levels in Google Analytics

In the “User Management” tab, enter in the email address of the person you wish to give access to. Then, select what level of access they should be granted.

  • Manage Users allows the user to add and remove other users.
  • Edit allows users to create goals and filters, configure dashboards, and pretty much everything but add and remove users.
  • Collaborate users are allowed to create personal assets such as personal reporting dashboards and annotate on the graphic timeline. Collaborators cannot create or edit filters or goals.
  • Read and Analyze users can simply look at data and are not allowed to do what Collaborators can do. It is recommended that your marketer is given Edit, Collaborate, and Read & Analyze access. Only give your marketer access to Manage Users if you fully trust them not to lock you out of your own Google Analytics account.

Assigning management permissions in Google Analytics

Finally, click “Add” to give the user access to your Google Analytics account. If you check the “Notify this user by email” box, they will get an email stating that they have been given access.

Click here for more information about Google Analytics User Levels.

Chad Russell
Chad Russell
I am the Director of Search Marketing at Arcane Marketing. I specialize in local search, specifically organic local search. I really enjoy local search because I understand how businesses can leverage social media, traditional and evolving website optimization, and content development in order to rank high in Google Local Search. I currently market dozens of local businesses in the United States using knowledge I have learned over the past 6 years. I am a Google Local Guide, a Google Trusted Tester, and I have written over 800 local reviews in Google Maps.

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