- How to set up Google Analytics
- How to set up custom dashboards in Google Analytics
- How to set up and track goals in Google Analytics
- How to set up filters in Google Analytics
Step 1: Google Analytics Admin TabIn the Google Analytics Dashboard, navigate to the “Admin” area in the lower left sidebar, near the bottom of the screen.
Step 2: Select Where You Need To Assign Somebody Management Permissions in Google AnalyticsDepending on how much access you want to give to somebody, select the appropriate “User Management” Tab.
- Account Level gives the user access to ALL Properties in the account. A Property is a Website being tracked.
- Property Level access gives the user access to individual Websites and all Views within that website.
- View Level access gives the user access to a specific View of a Specific website. It is recommended that User Management is given on the Account or Property Level.
Step 3: Management Levels in Google AnalyticsIn the “User Management” tab, enter in the email address of the person you wish to give access to. Then, select what level of access they should be granted.
- Manage Users allows the user to add and remove other users.
- Edit allows users to create goals and filters, configure dashboards, and pretty much everything but add and remove users.
- Collaborate users are allowed to create personal assets such as personal reporting dashboards and annotate on the graphic timeline. Collaborators cannot create or edit filters or goals.
- Read and Analyze users can simply look at data and are not allowed to do what Collaborators can do. It is recommended that your marketer is given Edit, Collaborate, and Read & Analyze access. Only give your marketer access to Manage Users if you fully trust them not to lock you out of your own Google Analytics account.