How To Assign User Roles (Admin Permissions) On A Facebook Business Page

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How to assign user roles for your Facebook Business page
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Facebook business pages are awesome. They are proven to drive traffic to your website, generate calls for business, and can even be a very effective platform to sell your products and services from. However, once business begins to pick up, you may find yourself too busy to post to your Facebook business page as much as you’d like. This is where admin user roles make sense. Adding another Facebook user to help manage your Facebook business page can help you save time and allow you to do what you do best – run your business.

Assigning users to your Facebook business page is super simple. You just need to know where to look in your page to do it. Follow these easy steps to start assigning user roles for your employees, friends, family, and whomever else you trust to help spread your message on Facebook.

NOTE!!! The people who you assign to manage your Facebook business page must “like” your business page before you can assign them a user role. Make sure they do that before you proceed. Otherwise, you won’t be able to assign user roles to them.


Step 1

Sign into your Facebook account and navigate to your Facebook business page. Then, click on the “Settings” tab in the menu above your page, just underneath the blue heading bar.

Assigning Facebook Business Page User Roles


Step 2

On the left side of the page, you’ll see a column of options with which you can manage various aspects of your Facebook business page. Locate and click “Page Roles.”

Assigning Facebook Business Page User Roles


Step 3

In the field just under the section called “Assign a New Page Role,” enter in the name or email address (the one the person you’re adding uses to sign into Facebook with) of the person you’d like to assign a user role in the field. As mentioned earlier, the person must have “liked” your Facebook business page prior to completing this step. If they haven’t, this is where your effort will come to an end.

Next, select what kind of user role to assign. Each level bestows certain abilities and permissions your new user can execute. They include:

  • AdminCan manage all aspects of the Page. They can: send messages and publish as the Page, respond to and delete comments on the Page, create ads, see which admin created a post or comment, view insights, respond to and delete Instagram comments from the Page, edit Instagram account details from the Page and assign Page roles.
  • EditorCan send messages and publish as the Page, respond to and delete comments on the Page, create ads, see which admin created a post or comment, view insights, respond to and delete Instagram comments from the Page and edit Instagram account details from the Page.
  • ModeratorCan send messages as the Page, respond to and delete comments on the Page, create ads, see which admin created a post or comment, view insights and respond to Instagram comments from the Page.
  • AdvertiserCan see which admin created a post or comment, create ads and view insights.
  • AnalystCan see which admin created a post or comment and view insights.
  • Live ContributorCan go live as the Page from a mobile device. They can’t: comment as the Page, create ads, access Publishing Tools or view insights.

Finally, click  the blue “Add” button.

Assigning Facebook Business Page User Roles


Step 4

The final step is to enter in your Facebook password. This protects your page from users being added without your authorization (like if you suddenly have to use the restroom and leave your desk with the page still open in your browser). That’s it! See, that wasn’t so hard.

Assigning Facebook Business Page User Roles


How To Remove Facebook Business Page Users

Unfortunately, sometimes people may need to have their user roles revoked. The process is super easy. Simply follow steps 1 and 2 above. Then, locate the person who needs to be removed and click the “Edit” button next to their name.

Romoving Facebook Business Page User Roles

Next, simply click “Remove.”

Removing Facebook Business Page User Roles

Finally, enter in your Facebook password and the user will no longer be able manage your Facebook business page.

Removing Facebook Business page user roles

NOTE!!! Only users with “Admin” permissions can remove other users from managing your Facebook business page. All other user roles can only remove themselves, should they choose to do so.

If you have any questions, or need help managing your social media marketing campaigns, don’t hesitate to call Arcane Marketing at (208) 938-5988.

Chad Russell
Chad Russell
I am the Director of Search Marketing at Arcane Marketing. I specialize in local search, specifically organic local search. I really enjoy local search because I understand how businesses can leverage social media, traditional and evolving website optimization, and content development in order to rank high in Google Local Search. I currently market dozens of local businesses in the United States using knowledge I have learned over the past 6 years. I am a Google Local Guide, a Google Trusted Tester, and I have written over 800 local reviews in Google Maps.

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