Andelin Family Farm
- Increase ticket sales compared to previous years by leveraging organic and paid social media marketing strategies.
- Generate more online ticket sales at a lower average cost by optimizing Facebook & Instagram ad campaigns.
- Encourage customers to come earlier in the season and multiple times each season in order to help lower long wait times.
How the objectives were achieved
- Conducted a thorough analysis of the Facebook Ads account, to identify current strengths, areas for improvement, and future opportunities that would better the results.
- Built Facebook & Instagram Ad campaigns by strategically adjusting campaign settings, targeting, and creating ads that connected and resonated well with the target audience.
- Optimized Facebook & Instagram ad campaigns to build more brand awareness, increase engagement, drive more online ticket sales, and encourage visitors to come again.
- Total online purchases increased by 904% within two months.
- Andelin Family Farm even lowered their budget by 20%, without losing any sales revenue. In fact, revenue increased during the season!
- The average cost-per-purchase decreased dramatically by 934%, with higher-than-ever online sales conversion rates.
- Total ticket sales increased from the year previous, allowing the farm to set higher goals in future years.