Andelin Family Farm

Objectives

  1. Increase ticket sales compared to previous years by leveraging organic and paid social media marketing strategies.
  2. Generate more online ticket sales at a lower average cost by optimizing Facebook & Instagram ad campaigns.
  3. Encourage customers to come earlier in the season and multiple times each season in order to help lower long wait times.

Key Results

Select image to enlarge.

How the objectives were achieved

  1. Conducted a thorough analysis of the Facebook Ads account, to identify current strengths, areas for improvement, and future opportunities that would better the results.
  2. Built Facebook & Instagram Ad campaigns by strategically adjusting campaign settings, targeting, and creating ads that connected and resonated well with the target audience.
  3. Optimized Facebook & Instagram ad campaigns to build more brand awareness, increase engagement, drive more online ticket sales, and encourage visitors to come again.

Results

  • Total online purchases increased by 904% within two months.
    • Andelin Family Farm even lowered their budget by 20%, without losing any sales revenue. In fact, revenue increased during the season!
  • The average cost-per-purchase decreased dramatically by 934%, with higher-than-ever online sales conversion rates.
  • Total ticket sales increased from the year previous, allowing the farm to set higher goals in future years.

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