Rutledge Corn Maze
- Increase online ticket sales compared to previous years by leveraging organic and paid social media marketing strategies.
- Generate more online ticket sales at a lower average cost by optimizing Facebook & Instagram ad campaigns.
- Improve the farm website and ticketing system to simplify the process for customers and increase the online sale conversion rate
How the objectives were achieved
- Conducted a thorough analysis of the Facebook Ads account, to identify current strengths, areas for improvement, and future opportunities that would better the results.
- Built Facebook & Instagram Ad campaigns by strategically adjusting campaign settings, targeting, and creating ads that connected and resonated well with the target audience.
- Optimized Facebook & Instagram ad campaigns to build more brand awareness, increase engagement, and drive more online ticket sales.
- Designed a new website with an easy to navigate user interface and custom backend redemption touch points in order to increase conversions, promote higher checkout values, and facilitate the in-person ticket redemption process.
- Total online purchases increased by 18% within three months.
- Total online ticket sales attributed to Facebook & Instagram ads increased by 70% compared to previous seasons.
- Rutledge Corn Maze even lowered their budget by 30%
- The average cost-per-purchase decreased by 122%, with higher-than-ever online sales conversion rates.