Rutledge Corn Maze

Objectives

Increase online ticket sales compared to previous years by leveraging organic and paid social media marketing strategies.
Generate more online ticket sales at a lower average cost by optimizing Facebook & Instagram ad campaigns.
Improve the farm website and ticketing system to simplify the process for customers and increase the online sale conversion rate

Key Results

Rotlage Online Purchase

Rotlage Paid Cpg Chart

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How the objectives were achieved

Conducted a thorough analysis of the Facebook Ads account, to identify current strengths, areas for improvement, and future opportunities that would better the results.
Built Facebook & Instagram Ad campaigns by strategically adjusting campaign settings, targeting, and creating ads that connected and resonated well with the target audience.
Optimized Facebook & Instagram ad campaigns to build more brand awareness, increase engagement, and drive more online ticket sales.
Designed a new website with an easy to navigate user interface and custom backend redemption touch points in order to increase conversions, promote higher checkout values, and facilitate the in-person ticket redemption process.

Results

Total online purchases increased by 18% within three months.
Total online ticket sales attributed to Facebook & Instagram ads increased by 70% compared to previous seasons.
- Rutledge Corn Maze even lowered their budget by 30%
The average cost-per-purchase decreased by 122%, with higher-than-ever online sales conversion rates.

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Locations:

675 E Anderson St.

Idaho Falls, ID 83401

Phone: (208) 938-5988

240 E Palmetto Ave.
Suite 100,

Longwood, FL 32750

321 N Mall Dr.
Building A, Suite 201a,

St. George, UT 84790

[email protected]

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Saturday & Sunday: Closed
(Also closed for any major holidays)

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