That is the billion dollar question. And for any business owner that can get their company to appear at the top of the Google search results, it is a game-changer. So how can you/we make that happen? Maybe we can help give you some idea. Let’s get to it!
What Is The Cost Of Ranking On Google Search
For just about any business — and especially small businesses, ranking well on Google is about more than visibility — it’s also about survival. But you want to do more than survive. You want to thrive. And we want to help you do it.
It’s 2024, almost 2025, and statistically nearly all (90%+) of online experiences and engagement starts with a search engine – still. This highlights the significance of owning a coveted spot at the top of Google’s search engine rankings. So, what is it going to take to put your company in that spot? The answer to that involves several considerations including both immediate and long-term aspects of your digital marketing campaign.
Can You Get On Google For Free?
Can you get on Google for free? Yes, you sure can. If you have a website (you’ll have to be able to maintain that), there is no additional cost for your website to appear in Google’s search results. Websites are indexed once Google knows they exist. So if you have a live website, it can show up in search results for you without any cost. That’s the easy part. Getting your website at the top of those rankings is another story.
Most business owners know that they can’t survive just by having a website that shows up in search results. They have to be near the top — where the majority of searchers end up going. About two-thirds of clicks end up going to websites that are in the top three positions of search results. That’s where the gold is buried. And because that is the prime real estate, the competition to get there (and stay there) is fierce.
How do you do it?
SEO.
What Is SEO?
SEO stands for Search Engine Optimization. It is the practice of improving your website’s visibility and rankings in search engines organic search results — mainly Google, but also Bing, Yahoo, and many other search engines. The goal is to get organic traffic (non-paid) coming to your website, learning about what you have to offer, and then becoming a customer of your business; all because you show up higher on the search engine results pages.
There are many different aspects of SEO. Here are some of the key aspects to be aware of:
On-Page SEO: This consists of optimizing specific pages of your website to rank higher. Some things to include when doing on-page SEO include:
Using relevant keywords in the content, titles, and meta descriptions
Create unique and quality content that answers users’ search queries in a valuable way
Improve the user experience by improving the page loading speed and mobile-friendliness
Off-Page SEO: This is implementing strategies to grow your website’s authority and reputation. Some ways to do this include:
Link Building (earning links from other websites that to show that your website is valuable)
Social media marketing
Influencer outreach
Technical SEO: This means working to ensure your website is working properly and easily accessible and indexable by search engines. This process may include:
Optimizing the structure and code of the website
Increasing website speed
Ensuring proper XML sitemaps and robots.txt files are in place
- Of course, you can always hire a company to help you with all of the aspects of SEO, like us (Arcane Marketing)
How We Will Help You
When a small business like you starts working with Arcane Marketing, a thorough audit is completed initially to determine the best course of action going forward. Existing on-page SEO is scrutinized. The existing content strategy is evaluated. Website performance is tested. All of that is what we call “foundation metrics” and is the first thing we seek to improve. A strong foundation is necessary to ensure all subsequent marketing stands strong.
Next, we lay out a solid game plan for the next 90 days. This game plan details all of the things that we believe should be done to get the results you are looking for. We cannot promise that your business will be at the top of search engines 15 days after you sign up with us. But we can guarantee that the tasks we complete in 90 days will set your digital marketing up for success in search engine rankings.
What About Local SEO?
If you have heard the term “local SEO” but aren’t sure what that means, you aren’t alone! It is a common question. It is a subset of SEO that focuses on optimizing your online presence to attract more customers locally. Local searches might include location-specific phrases like “near me” or the name of a city or county. Bringing these searchers to your website is especially important for any business that operates in a specific area, like restaurants or local services (plumbers, electricians, etc).
Local SEO isn’t really that difficult. So, why hire Arcane Marketing for local search engine optimization services? Consider the following:
Getting into Google Maps is free. Any local business can create a free Google Business Profile listing. The process is simple and intuitive. A Google Business Profile listing does not guarantee top rankings in the Local 3 Pack, however. Hundreds of other factors and metrics must be considered by Google’s algorithms to determine where your business will rank. Arcane Marketing knows what these metrics are, we accomplish them, and use them to your advantage.
Creating a landing page on your website can be easy. If you built your website, you probably know how to add pages and blog posts to it. Are they coded in such a way to let Google know why that page should outrank your competitors? Are those pages optimized to convert traffic into high-quality leads? Arcane Marketing knows what Google is looking for in a great local landing page and how to get people to call your business.
Writing about your own business can be fun. That fun, however, can wear off if Google isn’t noticing your content. Arcane Marketing has a team of professional U.S. based copywriters whose sole job is to represent your business correctly and effectively. Google thrives off knowledge about your business and locale. We help Google put the pieces together and make it easy for your business to stand out and shine.
Facebook is a no-brainer for the SMB, and even a monkey can use it. Facebook and other social media tie into local search more than most business owners know, and with the vast amount of options, these profiles can frequently fly under the radar. We maximize these options to benefit our local business clients.
Conclusion: Free Google Search Results?
So yes, technically you can get your website on Google search for free. It is going to take more than that to get the benefits that come from being at the top of those Google search rankings. And that may seem like a monumental task, but with the right combination of strategy and dedication — we can make it happen.
SEO is not the only way we can help bring people to your business. Google ads (Google Adwords) is a form of paid advertising that we can implements really well in addition to your SEO strategy. Combining these forms of marketing and the same target keywords will bring you more than just appearing higher in Google search results. Contact us today and let’s get your website in front of more people at the moment. Unless of course, you don’t want to hire us.
