Email marketing is a vital tool in the arsenal of the digital marketer. It’s simple, inexpensive, and when used correctly, highly effective. Unfortunately, it’s a tool that can be difficult to master. There’s no guarantee that your recipient is even going to open the mail, let alone give it a second glance.
We get so many different emails on a daily basis that it’s easy to consign poorly planned missives to the discard pile. How do you make sure that your marketing emails do get the attention they deserve? This is something that the infographic below will help you with.
What Will You Learn There?
Want a Quick Teaser?
Okay, how about this – segmenting your email list can boost open rates by as much as 39% and reduce spam complaints against your company by 15%. That’s why it’s unbelievable in this day and age that so many companies neglect this basic hack.
Are you guilty here? Have you been sending everyone on your email list the same generic emails? Don’t feel too bad, it’s easy to do. After all, what’s the harm? If someone isn’t interested, he or she’ll just delete it, right?
Unfortunately, if you’re sending irrelevant emails to your clients, your company’s nuisance factor increases. Your clients are more likely to ignore your emails, unsubscribe, or report you as a spammer as a result.
You’ve gone to a lot of effort to build your subscriber list. Don’t go and ruin that now. And once you’ve finished segmenting your lists of like groups, come right back here and check the infographic for more email optimization hacks.