The goal in any market is to find long-term customers. But, how do we find those long-term customers? 

Well, there’s consistency that we need to exercise in everything that we do. Product delivery to marketing to the sales pitch that we give them. 

And then there’s relevancy. How do we stay relevant and consistently in front of the right population? 

Well, let’s talk about a population of 10 who might become familiar with your product or service. And you may get one buyer today, another buyer next week, another 30 days from now, and then another in six months. The key here is to keep the attention of the one who will buy six months from now. Introduce them to how you solve the problem for them and when they experience the problem, you are top of mind so that they hire you to solve that problem. 

So, what can you do today? Well, stay relevant. Talk to them. Keep their attention until their attention converts to products sold. A lack of consistency here results in a lack of long-term performance. So, keep talking to your customers, stay relevant to the market, be consistent, and let’s look for that long-term performance and long term investor.