Search Engine Optimization
One of the essential keys to attaining your business goals is to optimize your online presence to reach your target audience through search engines. With billions of web pages out there and likely thousands of companies competing for your same audience, understanding SEO can be critical to helping customers find your content.
Here's Why You'll Love Working With Arcane Marketing On Your SEO Campaign
What is it that makes Arcane Marketing stand out in the ocean full of SEO companies? How do you know if you’re talking to the best SEO company for your needs? How do you know the difference between Arcane Marketing and other SEO companies?
Why has company after company chosen to hire us and keep us around?
Take a look at the top 6 parts of our SEO services and strategy below:
While it would be fair to say that Arcane Marketing does it all, the truth is we really only choose to work on and specialize in only a few things. There are a few areas of focus for us when it comes to online marketing services. Make no mistake, we are absolutely the best at what we do. No question.
Our situation is this: We live and operate out of Idaho Falls, Idaho. It’s extremely inexpensive to operate and live here. We don’t need a lot to survive. Idaho has also been recognized multiple times as a top “techie” state in the US. This gives us the advantage of top marketing and digital talent. These points combined allow us to offer the best services at a below standard rate for the online marketing services industry. This means we offer top talent, the best services, all a wholesale rates. That’s a winning combination and a reason we’re successful. Browse below to see what we specialize in. Need to learn more? Give us a call!
Paid advertising campaigns on search engines or social networks can be a cost-efficient way to achieve your company’s marketing goals. It can be a very effective way of getting your content directly into the eyes of your target audience quickly and easily as they search for your products and services.
Light up the Competition
One of the essential keys to attaining your business goals is to optimize your online presence to reach your target audience through the search engines like Google, Bing, Yahoo, Ask, AOL, etc… That’s where people are already looking for a company or service like yours. Doing this activity for your online presence is called search engine optimization. With billions of web pages out there and likely thousands of companies competing for your same audience, understanding SEO (even the basics) can be critical to helping customers find your content. Knowing the right online strategies, where to spend your time, and where not to spend it is priceless information. There are many SEO beliefs and misconceptions. We’ve listed a few to check out.
Many businesses call our online marketing team with a goal to be #1 on any Google search for a set of important keywords. This is a goal that illustrates a fundamental misunderstanding of what SEO means. There are hundreds and hundreds of different keywords and keyword combinations that users might search for to locate the information that you want them to see. A searcher might even be typing in a search query as a question. Imagine limitless numbers of competing pages, all with similar content, and it quickly becomes apparent, how impossible it is to rank number one in every single search for each relevant “key phrase” you can think of.
In fact, it may not be your website’s “visible content” holding you back from better search results. More often than not, the small, subtle things are responsible for the most trouble, and that’s surely the case with Search Engine Optimization. There can be dozens of small code infractions or omissions that could be impeding greater search engine success. Our scientific and proprietary web audit will root out any such issues your website may be facing. Keep in mind that knowing is only half the battle.
The formula for the most successful SEO is a strong mixture of science and strategy. At Arcane Marketing, that’s our bread and butter. No one knows it better, and no one does it better either. We’ve been able to prove many times over that we’re the best SEO company in the business. To add to reasons why you might need us: We’ve been in the business for close to a decade and the only way we’ve done that is by knowing what our clients need and helping them achieve those goals. We’ve seen it all from the SEO strategies that worked six years ago, to what modern SEO looks like today; as well as content marketing, link building (link acquisition), social media marketing, and brand reputation management. So, where is all of the traffic going that should be going to you? Someone is getting those visitors, and we want that someone to be you.
With expert assistance from our online marketing team on your web content, on-page factors, coding, keyword analysis, links, and social media, it is possible to increase success for your over-arching business goals through SEO. At Arcane Marketing you get a proactive partner with transparent reporting, accountability, and excellent communication.
An Entire Campaign That Covers More Than Just a Simple Segment or Part
Arcane Marketing is known among our clients as the expert and experienced SEO firm, we regularly strategize and launch tiered campaigns (content, links, social, architecture, etc…) in different categories at the right time and in professional manner. Instead of doing just a few things here and there (like most other companies do), a typical SEO approach that is not very beneficial and will only drain your pocketbook; we take a more researched and strategized approach. Getting your website in front of people at the moment of impulse for your most beneficial searches is invaluable. You’ll find that Arcane Marketing will do what’s necessary to make positive results happen (and they do happen! with us!). Hiring companies to do content, or just do link building only is helpful, but does not always get you to reach your full potential. SEO is like the strands in a rope. When they are individual, they are weak and aren’t much help. When they’re braided and integrated, they form a strong bond that will get results and lift a lot of weight.
What Does Arcane Marketing Do When It Comes To Our Top SEO Services?
Allow us to tell you a little bit about what you can expect from Arcane Marketing and our search engine optimization services:
Every website that is entrusted to our care is analyzed from top to bottom, left to right, inside and outside to find and identify all opportunities to optimize it to its fullest potential. In other words, we use our years of online marketing experience to see all of the ways all major search engines can better understand your website. And when your site is better understood, your content will be easily found online. Our Website Analysis is the bedrock of a successful internet marketing campaign with Arcane Marketing. The more we know about your present situation, the better we can do at custom tailoring a perfectly strategized campaign for you. Giving your website the right marketing at the right time will accelerate results and rankings.
At Arcane Marketing, our experts utilize keyword research to understand how your website can be found by the people who are already searching for your products or services. It’s a simple fact that to be found online, you have to rank in the search engines. But you may be asking yourself, “How do I rank for keywords?” Well, to put it simply, for the search engines to rank you for a specific keyword, that keyword has to be used in the right places and in the right ways on your website. It’s also important to understand that you can’t just rank for any old keyword and expect to get good, qualified traffic coming to your site. That’s why we help our customers conduct in-depth keyword research.
We conduct in-depth keyword research on each one of our clients so that we can understand your industry and what keywords can help you get the most qualified traffic to your site. Our research is designed to discover exactly what your customers are searching for and what keywords your competitors are ranking for. We use the understanding we develop through this research to create a custom game plan for your business. Your custom game plan allows us to work strategically to improve your ranking for words that have real-world searches being conducted by people who are looking for precisely what you have to offer.
Tracking is a word you’re going to hear a lot when you start working with any company in the digital marketing industry. That’s because companies like Arcane Marketing know that we have to track both positive and negative changes that occur in a wide array of KPIs so that we can understand precisely what is going on with your website and online traffic. For example, we will likely track information about your website traffic like traffic sources, unique visitors, repeat visitors, bounce rate, and conversions. Tracking these numbers helps us understand exactly what your customers are doing while on your site. We use Google Analytics to track all of this information, and more so that we can understand what needs to be done to help your website become better and more useful to your customers. These tools help us find and fix problems that we wouldn’t know about any other way.
It’s not just information about what’s happening on your website that we track, though. We also monitor your keyword rankings so that we can understand what words your site is ranking for and if those rankings are going up and down. This keyword tracking allows us to adjust the keyword focus of our work to boost under-performing keywords and maintain keywords that your site has good rankings for. In short, all of the tracking we do — both on-page and off-page — is designed to help us help you to accomplish the goals you’ve set for your company.
The term content development covers a wide range of activities that should be part of an ongoing process for your company’s website. If you choose to work with Arcane Marketing for content development, we may begin with gathering, organizing, or editing content assets that are already on your website including images, videos, on-page text, recent blog posts, and more. Even companies that have good, useful content on their site may need that content organized or optimized to help the search engine bots understand what they are seeing.
If your existing content is already well optimized, we may move quickly to the development of new content. Developing new content will involve various members of our team with skills in graphic design, content writing, keyword optimization, etc. But regardless of whether we begin with optimizing your existing content or creating new content, it’s important to know that modern content development has to be of real value to your current or potential customers. To create real value, we believe that every piece of content should have three specific qualities.
First, your website content should be directly related to your company, your products or services, or your industry. By developing content that focuses on who you are and what you do, search engine bots can quickly learn what your company does and how it applies to specific search queries. This allows the search engines to correctly index your content and present it to searchers who want or need what you have to offer. This typically includes using targeted keywords in strategic ways and places so that the search engines can understand what a given piece of content is about.
Second, content development should focus on creating content assets that are of real use to the people who visit your site.In the early days of the Internet, your website could be found and used simply because it existed and mentioned specific keywords that a person might search for. That led to shady SEO (Search Engine Optimization) practices where those target keywords would get haphazardly stuffed into text that may or may not be useful to a real person. These days, between sophisticated search algorithms and high online competition, your content has to be useful to the real people who find it.
Third, your website content should serve a specific purpose and be interconnected. You never know what piece of content will be the first thing a potential customer sees. That means that every content asset should be designed to act as a touch-point that can help casual website visitors become customers. Good content development includes different pieces of content that can help brand your company, introduce your products/services, solve customers’ problems, and sell what you have to offer. And each piece of content should be connected to others in ways that help both search engine bots, and users move naturally through your site.
As you can see, content development is more than just writing down information. If you’re ready to create targeted, useful, and purposeful content, let Arcane Marketing help you out.
One of the core principles here at Arcane Marketing is transparency with and accountability to our customers. That’s because we understand that you want to know what your SEO company is doing for you and what you’re getting for your money. To that end, we ensure that each of the companies we work with receives consistent monthly reports with real, reliable information. Our team of professionals is dedicated to the concept that “Honesty is the ONLY policy,” so you’ll receive factual information about what we’re doing for your company.
This is based on a simple concept: without good reporting, there is no accountability. Therefore, we strive to provide you with detailed reports to make sure that we are accountable to you. The reports you receive from our team will be tailored to cover the services you hire us to perform and the tactics that we employ on your behalf. That way, we can make sure that you always know what we’re doing for you and what the results of those efforts are.
rack the effects of our SEO and PPC tactics. For example, we set up and use custom Google Analytics reports to track your traffic and whether it’s coming from organic search results, social media, or paid advertising. Then, we use that information to see where there is room for us to improve. The information we gather with these tools is available to you as part of our regular reporting efforts.
Each tool that we use for tracking and reporting helps us to measure data and see and follow trends so that we can understand what’s going on with your online presence. Without this information, it would be as if we were frantically stumbling around a dark room, blindly hoping that something we did will improve the situation. Instead, our tracking and reporting efforts allow us to understand precisely what effect our efforts are having on real things you care about like keyword rankings, website traffic, and conversions. As we track these Key Performance Indicators (KPIs), we can increase our efforts where we see the best results. After all, there’s no point in pursuing a course of action that isn’t garnering the right results.
In short, we want to be accountable to you for what we do with your money. Our reporting helps us do that. When you hire us to do Internet Marketing for you, you’ve put your trust in us, and we want to make sure that you don’t feel like that trust is misplaced. We’re not like other SEO companies; when you work with Arcane Marketing, you can rest assured that you know exactly what we’re doing on your behalf and how that work is impacting your KPIs.
Slow loading web pages. Excessive bounce rates. No calls or conversions. These issues, and many more, are the symptoms of a website that may be out of date, utilizes expired plugins or extensions, ore even worse – might have been hacked. We are able to efficiently and rapidly identify many major and minor website performance issues that can impact your internet marketing efforts. And once the problem has been identified, we work to ensure that the problem doesn’t occur again.
As a business person, you know that setting goals is critically important for your business to succeed. Internet marketing is no different. In order to succeed online, you have to set real, tangible goals if you want to find success. Here at Arcane Marketing, we help you set online business goals using Key Performance Indicators (KPI) specific to your business and industry. We start by using tools like Google Analytics, Bing Webmaster Tools, and Keyword Tracking software to find out how your company is currently doing online. Once we establish this benchmark measurement, we can begin to set goals for where we want to be in the future.
Here at Arcane Marketing, we want to make sure that your company is getting the traffic you deserve from the search engines. To do that, we utilize on page website optimization to tell the search engines — and website visitors — exactly what the pages of your site are about. Think of it this way: if search engines like Google and Bing can’t read your web pages and know what they are about, you won’t be found in the Search Engine Result Pages (SERPs) for your desired keywords.
Not surprisingly, on page website optimization begins with keyword research. You have to know what words and phrases people search for in your industry so that you can strategically target those keywords. The simple truth is that if the words and phrases that people are looking for aren’t present on your site, the search engines won’t include your web page in the SERPs for those keywords. What does that mean for you? It means that you may be missing out on highly qualified search engine traffic.
In the early days of SEO (Search Engine Optimization), it was enough to use your target keyword a bunch of times on a page. Unfortunately, that led to shady SEO companies who would follow a practice called “keyword stuffing,” which was essentially the severe overuse of keywords in on page text. In modern SEO, this is considered a “black hat” practice. Instead, your SEO company should strategically use your target keywords in title tags, meta descriptions, page headers, and contextually throughout the on page text in order to make sure that the search engines know what the page is about.
On page website optimization may begin with keyword research and placement, but it certainly doesn’t end there. Here are some other ways that Arcane Marketing can help you with on page website optimization:
- Implementation of Clean, SEO Friendly URLs – Clean URLs — e.g. www.arcanemarketing.com/pay-per-click-management/ — help both search engine bots and users know what a page is about.
- Optimization or Implementation of Responsive Design – An ever increasing amount of web traffic is on mobile devices, so responsive design is very important in modern on page website optimization.
- Use of Header Tags (H1, H2, H3) on Titles and Subheadings – On page content should utilize subheadings to divide it into smaller pieces. This adds visual interest and makes it easier for a website visitor to skim the content. Use of Header Tags on titles and subheadings can also be used to indicate importance to search engine bots.
- Inclusion and Optimization of High Quality Images, Graphics, and/or Videos – The addition of high quality multimedia elements can keep visitors engaged on your website longer, increasing their likelihood of converting. These elements should be individually optimized so that the search engines can understand what they are.
- Strategic Use of Both Internal Links and Outbound Links – Links to other websites and relevant internal content can help your website visitors find the information they want and need. This can boost their trust in you. These links can also helps create and direct link juice to more salesy parts of your website.
Optimization of Web Pages for Improved Site Speed – The simple truth is that fast websites attract and keep more visitors than slow websites. That’s why site speed is part of modern search algorithms.
Back in 1997, the guys who founded Google wanted to create better search results by using backlinks to rank sites in their results. In simple terms, a backlink is any link to your website from an outside site. Shortly after it became apparent that Google’s algorithm worked better than previous search engines, shady SEO companies started trying to scam the system. Instead of working to acquire real backlinks, these “black hat” companies chose to build large numbers of poor quality backlinks to their customers’ websites, a practice commonly known as artificial link building. In 2012, Google started fighting back with the release of their first Penguin update. Since then, the phrase “link building” has gotten a bad reputation. In fact, some SEO companies won’t even use the phrase.
Nevertheless, link building, or link acquisition if you prefer, is still a vital part of Search Engine Optimization (SEO). Obviously, modern search engines utilize incredibly complex algorithms to rank websites in their search results, and these algorithms are specifically designed to account for a lot of different factors. One of the biggest factors, however, is still the number and quality of backlinks pointing to your site. In modern search engines, these backlinks work like votes for your site, boosting its importance in the search engine results.
Simply put, without good, strong backlinks pointing to your site, Google, Bing and the other search engines are unlikely to rank your site for keywords relating to your industry. In this instance, however, some “votes” are better than others. For example, links from trusted, well established websites weigh heavier than those from unknown sites. Likewise, a link from a website that is closely related to your industry will carry more weight than a link from an unrelated source.
Quality link building, or link acquisition if you prefer, is far more complex and difficult than creating a bunch of low quality links. There are, however, several different techniques that can be used in link acquisition. And the better the link, the more difficult it is to come by. At Arcane Marketing, all of our link building practices are designed with the big picture in mind. We don’t try to manipulate ranking factors in any way. Instead, we put in the time and effort required to acquire genuine backlinks for your site. You should understand that this isn’t an instant fix. Rather, it is a process that will result in long term dividends.
The exact process we use to build or acquire links for you site will depend on a number of different factors including your industry and your current backlink profile. Some of the ways we may choose to help you build backlinks include:
- Guest Blogging
- Requesting Links From Related Sites
- Creating Shareable Content Assets Like Infographics
Regardless of the specific link building tactics we choose to use, we promise that you’ll never have to worry about artificial link building when you work with Arcane Marketing. We’re in business to help your business succeed, that’s why we take the time to acquire real backlinks for your website.
If you own, operate, or help manage a small to medium sized local brick-and-mortar store, clinic, firm, restaurant, or business, you know how important online visibility is. As more and more people access the internet using mobile devices and tablets to search for local services, it is clear that obtaining and maintaining accurate, attractive, and active local online marketing resources like Google My Business and Google Maps is more important than ever. Using industry standard practices and tools, Arcane Marketing can help your local business appear in Google Local Search and Google Maps more often, resulting in increased calls and visits to your business.
We consider ourselves a local small business company ourselves. Located at home in beautiful Idaho Falls, Idaho; local SEO is our game. Currently (in 2017) small businesses make up 80% of our client totals. It’s true, we work for a few large names, but we are sympathetic to small local businesses just trying to gain an edge on the market.
Why Our Clients Love Us
Arcane SEO Services
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Frequently Asked Questions
SEO is a very complex and time-intensive process. It’s not for everyone. It takes focus and attention, even when you know what you’re doing. As a business owner, seeking an SEO company or agency is in your best interest because of the processes and connections we as a marketing company already has. Having years of experience and the relationships we do, you’ll find that we can not only strategize precisely what you need to move up in rankings, but we can also proficiently execute them in a timely and accurate manner that would otherwise take a lot of time to learn and do. Besides, you could potentially make a lot of mistakes that could harm your websites chance to rank well in the search engines. This would reduce the chance people would find you with some of the desired keywords you would want to rank for as well as reduced traffic or revenue. Hiring the right SEO company can save you time, money, and most importantly worry. Besides, wouldn’t you want to focus on your other business aspects and not worry about the website?
It helps to know your potential return on investment. Keep in mind that each strategy you might want to employ can produce different results in different time frames. Typically you need to determine who your main competitors are and what the differences are between your website and theirs. That will help you determine what kind of strategy to pursue. From that point, you have to determine how quickly you want the results to come. The more aggressive the budget, the more activities can happen, which in turn will bring results and get closer to your goals more quickly. The lower the budget, the less activity you’re paying for, and less will happen at a time. This can make the process take more time.
The single most important reason why you need to invest in SEO (Search Engine Optimization) is because your competition is! You can’t just optimize your website (on-page) once and expect to get results from that one-time effort. SEO is an ongoing, evolving, ever-changing entity, and as long as the search engines have your customers searching for your products and services, the longer you have to stay relevant on the internet. That entails keeping your SEO efforts fresh. If you don’t, you lose, and your competition wins.
Organic results are the results that appear in search engines, for free, based on an algorithm that the search engines create. Certain actions rank websites higher over time. Paid (or inorganic) search results appear at the top or side of a search engine page. These ads are what advertisers pay for to appear on different search engines for relevant keywords to whatever it is they are trying to sell.
When search engines look through the content on your website, they are crawling your site. Think of it as a spider crawling along each page of your website. As the spider crawls, it starts to pick up or index content that will appear in the search engine. Keep in mind that not all content is indexed. The search engines only pick up what they want to and pass up what they don’t while in the crawling process.