Here are some statistics that will put things into perspective.
- The average website gets almost twice as many conversions if they are using video.
- A page with a video increases its chances of showing up on page one by 53%.
- Emails with video have an increased click-through rate of 96%.
- Video can double or triple the number of monthly visitors to your site.
- People who watch video retain 95% of the message; when reading text, they retain about 10%.
As A Dentist, You Need To Find A Way To Stand Out From Your Competition
There’s a growing trend for dentists to treat their patients as consumers. The reason for this is the growing range of options available to patients through their healthcare providers.
That said, dental patients don’t want to be treated as “mere consumers” – they have legitimate health concerns and thus want a human connection.
One of the best ways to stand out from the competition is to offer this connection, and the best way to do that is with video. More specifically, you want informative videos that answer common questions, address common concerns, and instill a sense of trust in potential patients.
Building Your Story
You can write a personal bio describing your background, your education, your years of experience, and how passionate you are about your work, but it just isn’t going to connect with your audience the way a professional video will.
With video, your audience can get a direct feel for the type of person you are and what kind of experience they can expect at your clinic.
Doctor interviews cast you as an expert in your field, so the goal of these interviews is to:
- Provide useful and relevant information to your patients,
- Address common concerns,
- Build rapport, and
- Build trust.
The goal here is to make an emotional connection with your patients before they make an appointment. This is imperative for generating qualified leads and building a loyal clientele base. People buy from people they trust, and when it comes to someone’s health, trust is invaluable.
This is another important factor in building trust.
Patient testimonials give users an idea of the experience they will have at your clinic, as well as the outcome, by watching videos of patients who have benefited from your work.
Patient testimonials should be done in a story-telling form – they should explain what drove them to seek dental care in the first place, how they found your clinic, and how your work has benefited them. All of this creates that human connection that patients are looking for.
Think of this as the trailer to the movie that is your dental practice. It gives users a quick glimpse into your life as a dental practitioner, the passion you have for your work, how you’ve helped your patients, and the general culture of your practice.
Think about it – you wouldn’t go see a movie without even looking at the trailer. You would have no idea what you’re getting into.
The point of a cultural video on your website, patients can get a feel for the kind of experience they will have at your clinic. This is where you can highlight the most important aspects of your clinic.
Our Video Production & Marketing Team Is Ready When You Are
Our goal in video marketing is to move people. Over the years, we’ve moved people to do a lot of things – smile, cry, laugh, buy, and even sell.
So, let’s brainstorm together. What kind of information do you want to get out to your audience? What impression do you want to leave on those who watch your videos? What is it about you and your practice that sets you apart from the competition?
With our job focus being 50% science and 50% art, you can expect our videos to make the desired impact.
How We Do Videography?
It all starts with identifying your goals and what’s stopping you from reaching them.
Dental clinics need qualified leads, to connect with users and instill a sense of trust.
Of course, there are other goals you may have – opening a new location, reaching a certain sales goal, or even just getting the brand recognition you deserve.
Maybe you aren’t entirely sure what you need, you just know that whatever you’re doing right now isn’t working – that’s great! We can help you identify the problem and find the solution.
How Long Will It Take To Get The Final Video?
The short answer is that it depends. There’s content to write, script, set up, and set ideas that need to be put in place.
That said, we are typically successful in shooting and editing in a relatively short amount of time.
On average, you can expect the complete, fully mastered video to be done within 4 weeks of the day we shoot it.
Types of Videos We Offer
- Social Media Videos
- Product Demos
- Aerial Drone Footage
Our Video Equipment & Studio Details
- Sony a9
- Sony a6000
- Atomos Ninja v
- Sony a6500
- Sony a7iii
- GoPro Hero 8 Black
- Sony Alpha f2.8 GM OSS
- Sony F.E. 2.0x Teleconverter
- Wide Angler .43 Conversion Lens
- Sony Alpha E-Mount 50mm f1.8
- Lumix 12-35mm
- Sony E 16-50mm F3.5-5.6 OSS
- Sony gm 44-70
- Sigma 15-24mm f2.8
- Sigma 30mm F1.4 Contemporary DC
- Sony 200-600mm
- Sony 28-70mm F3.5-5.6 FE OSS
- Rokinon Cine DS DS85M-NEX T1
Once The Final Video Is Done, It’s Yours
We’re the developers, but it’s your video. Unless some special arrangements need to be made (and that’s a rare occurrence), the final product is 100% owned by you.
We Can Market Your Videos
Once your video is done, we can market it for you! This includes getting it up on the website, promoting it on social media platforms, and even creating a fully optimized YouTube channel for you.