Social Media Marketing & Ads Management – OLD

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Social Media Marketing & Ads Management

Social media is an increasingly important platform that brands can use to connect with their customers and even reach new audiences. Marketing on social media networks can be quite an effective way for businesses to:
  1. Build their brand,
  2. Promote their products or services, and
  3. Engage with their customers

Social media isn’t new any longer and as much as you might realize, it’s a major channel to reach your audiences. Social media networks are the single best way for brands and organizations to make an introduction or make an impression with their audiences.

Quite literally, second to none.

For those companies who feel they understand social media marketing, it can be a powerful tool for both gaining and retaining customers/clients/patients/leads, but at the same time, improper use can lead to dismal results and wasted time/money. We see it all the time.

Arcane Marketing has not only the experience, but the expertise to help you make the most efficient use of your ad dollars, no matter what your social media marketing goals are.

Presently, Arcane Marketing manages well over several hundred-thousand dollars in ad spend each month. We’ve spent $ Millions of dollars on behalf of our clients over the years. It’s easy to say that we’ve already tried it, figured out what works, and can succeed over and over again. We can give you the shortcut to success.

Most Companies Are Simply Posting On Their Social Media Profiles Because They Hear "They're Supposed To"

Too often, social media marketers rely on their gut instincts to make critical business decisions. Precious time resources can be wasted playing this guessing game with social media. We prefer to make the marketing process as scientific as possible – with a goal in mind. We use social media tools that help us identify the most profitable things to do to get the most out of your social media marketing.

There are two main types of social media strategies that we can categorize most companies into. Social media marketing plays a significant role in any online marketing that you’re engaging in. It doesn’t matter what industry you’re in. It could be an HVAC service repair company, a clothing company, or just a restaurant. Social media works as not only an excellent way to brand your business, but also to share information with an audience and get interaction/engagement in return.

The 2 Primary SMM Strategies Are:

  1. To find and engage in a targeted demographic and get a response by some type of interaction. This helps to build your audience and gets them to help take part in sharing your business and promote information.
  2. To gain what we call in the online marketing world, “Social Signals.” This helps the search engines to decide what information is important, popular, and meaningful to the community. If you can share information about your business, specifically links, and others interact and share that information, it appears more important to the search engines. People will share and promote information that is funny, emotional, or very informational. Gaining social signals is very helpful to gain popularity and get in the good graces with the search engines.

This doesn’t mean these 2 categories are all-inclusive. There are certainly unique situations and circumstances for coming up with the right social media strategy that helps you to meet your business and branding goals. We would love to speak with you about what those might be to make sure that we can meet your business goals end to end.

If you would like professional assistance with your next social media marketing campaign, then we invite you to give us a call to discuss our services and strategies.

How Can I Learn About Arcane Marketing's SMM Management Services For Me?


Call Us

Give us a quick call for a free, no-obligation conversation about your business goals and how Social Media can help us meet those goals.


Talk To Arcane Marketing

Your first conversation will not involve high pressure sales techniques. We want to understand your business goals, your budget, and your expectations so that we can assess the situation and make the best possible recommendations for you.


Decide on Expectations

Once you understand the value that we can add, versus what you may or may not have experienced yet, we will help you select a proper level and strategy of services that is customized to your needs and meet your goals end to end.


Start Working With Arcane Marketing and Get Better Results

After getting started with Arcane Marketing, you will meet your dedicated account manager. He/she will work with you every step of the way with prompt customer service, transparent reporting, and accountability to your goals. You’ll be able to see the increases in engagement and revenue as a result of our services.

Arcane Marketing SMM Services

Starts As Little As

$ 500
per month
  • For more information on your customized social media strategy options -or- consulting pricing, then please call us for a no-cost consultation.

Why Our Clients Love Us

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    Arcane Marketing has been exceptional for my team. They have provided not only solid marketing ideas but they've done a fantastic job in keeping and growing our social media marketing up to date. They regularly visit us in person to be assured our website is up to date just the way we want it to be. It's a great relationship. I appreciate their creative thinking and ability to add content! There's no doubt we make more revenue because of their SEO efforts!

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    Arcane Marketing is a great company. I got the chance to take a class from Arcane Marketing about growing your organic reach on social media sites. The course had 7 classes in it and took about 5 weeks to complete. The class was great! Arcane Marketing was very approachable, I felt I could ask any question I had without feeling stupid. Arcane Marketing also makes some pretty good jokes. Each class left me in a state of shock because he shared such great knowledge about social media. I left every c...lass feeling like I truly learned something. After taking their class I could see that I had knowledge that none of my competitors had and if I actually used this knowledge to out to them, I could. We took the lead in marketing this year. Arcane Marketing talked a lot about giving value to your customers. Arcane Marketing believes that the best way to win customers is to give value, give value and then ask for them to buy your product. True to their teaching Arcane Marketing shares a lot of great content on their Facebook page that I find of value and then every now and then he ask me to buy one of their products. From time to time over the last few months since I took Arcane Marketing's course he would send me a message on Facebook and ask how things were going and if there was anything he could do to help. Which was great I would let him know how we were doing and how valuable the information he gave was. Then I told him about how we were having some issues getting people to our corn maze business because it has rained so much this last October. Arcane Marketing then asked if we have done any Facebook ads. I told him I had not been doing any in the last year. Arcane Marketing said he could help and asked if we would like to bring Arcane Marketing in to consult. I took some time to think about it and new that it was really a no brainer. If he could help in the way their class did, I knew I could not lose. Arcane Marketing and their associate Mitch Adams recommended that we do a Facebook live video and then boost it. Wow! It worked great we ended up doing 2 Facebook live videos and reached almost 75,000 people in our area for only $500. Not only did we reach 75,000 it was also targeted at a very specific audience. As I had thought, I could not lose and did not lose. We had huge increases in online ticket sales and onsite sales as well. I highly recommend them to anyone that wants to grow their business.

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    As I have always said, Arcane Marketing breaks down all the technical mumbo jumbo and breaks it down into understandable language that anyone can understand. Very Patient and answer every questions very attentively. Pays attention to everyones needs and want. Excellent program, Highly recommended.

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    We are loving working with Arcane Marketing. Arcane Marketing have been great to work with. They are very professional and really know their stuff. Arcane Marketing has great ideas about ways to post and share on social media. We are very happy with the ads Arcane Marketing has created on Facebook and Instagram.

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    I've worked with Arcane Marketing for over 8 years, and [they] consistently [prove themselves] to be extremely knowledgeable about all things SEO, Internet Marketing, AdWords, and Social Media. Arcane Marketing really delivers results, increasing traffic to my clients' websites while contiually decreasing the cost per acquisition. I highly recommend working with him!

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    It's been a real pleasure working with Arcane Marketing. The staff is knowledgeable and professional. I appreciate a marketing firm that doesn't guarantee success but works diligently to achieve it for their clients. The marketing approaches Arcane Marketing uses are proven to work across the board. They understand how marketing online works. Thanks Arcane Marketing for your expertise and professional courtesy you've always given freely. Even before I worked with Arcane Marketing I was given suggestions for increasing my rankings and exposure, that was years ago and today I'm still working with them!

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    Arcane Marketing has a unique set of skills that most businesses struggle with providing themselves. Our business needed a strong web presence and Arcane Marketing knew how to develop that presents. We were buried pages back when we first opened for business. After using another marketing company (that claimed expertise in this area) and being completely dissatisfied with the lack of results, we started looking around for a substitute. We could not afford to waste any more money or time developing a stronger web presents. After visiting with Arcane Marketing and meeting a few of their key team members, I was sold. We did not achieve over night success but I would have to say that our move up the rankings was steady and consistent. It might have happened a little quicker if we had a larger budget but we were still very thrilled with the results. Adjustments were needed along the way as we met frequently to discuss our business goals and strategies. I felt like Arcane Marketing always had our best interest at heart and their performance has been exceptional. Thanks Arcane Marketing for doing so much for our business and willingness to help us achieve our goals.....!!

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Frequently Asked Questions

Optimizing your business for maximum online exposure is made up of several ingredients. Many companies in the past believed a keyword-rich website was all that was needed for a website to skyrocket to the first page of Google. That couldn’t be farther from the truth, especially now. Much like baking a cake, there are a lot of key ingredients that go into effective internet marketing with social media being one of those key ingredients. 

Consumers are all about transparency, so having a business that is open to public discussion and engages with their consumers makes a brand look like they have nothing to hide, are open to answering questions, and are willing to talk to the people that keep their business open.

Social Media Marketing is one facet of Search Engine Marketing. Social Media Marketing focuses on  interaction with your niche, sharing content with your loyal customers, and creating brand awareness. 

Search Engine Marketing is a much broader term, which encompasses many different aspects of Internet Marketing. Some of those aspects include Search Engine Optimization, Pay Per Click advertising, content marketing, Local SEO, email marketing, and much more. A Search Engine Marketing campaign should always include Social Media Marketing, as it is an important component in the overall success of a digital marketing strategy.

Social Media Marketing is the practice of utilizing Social Media platforms in order to publicize and promote a brand, product or service. Though Social Media Marketing has many of the same goals as traditional advertising and marketing principles, the rules and best practices are very different. 

Social Media Marketing allows brands to harness the power and reach of Social Media platforms, reaching countless potential customers every day. In a report released by Nielsen, studies have found that of the world’s Internet users, two-thirds use a social network or blogging Website. 

Social Media attracts an accessible audience much more significant than most other media outlets offer and at a much lower price, as opposed to advertising on television or radio. Not only are those large numbers of people looking for information and connections through Social Media networks, they are also expecting to see brands they recognize. 

93% of Social Media users believe a company should have a presence in the social media networks they use.. An overwhelming 85% of Social Media users think a company should interact with its consumers via Social Media. Additionally, 56% of Social Media users feel both a stronger connection with and better served by companies when they can interact with them in these environments. When used correctly, Social Media Marketing establishes a direct connection to potential and existing customers. 

Brands can promote, gather feedback, connect, persuade, and educate the users quickly and effectively. 

Though the potential for success with Social Media Marketing is huge, there is an even bigger chance for disaster. Social Media users want information, not sales pitches. Social Media Marketing, when done correctly, doesn’t slam users with advertisements and offers. THIS IS THE BIGGEST MISTAKE A COMPANY CAN DO! 

Think of it like this; if a new customer came into your coffee shop, would you run up to them and shove a large sign in their face advertising your latest most exceptional coffee flavor? Or worse yet, would you repeat yourself over and over and over? This is precisely what you will be doing when you misuse social media! Social Media Marketing informs users about brands, connects companies with their audience in a meaningful and natural way so that when purchasing decisions are made, users will have positive associations with your brand –  they will understand your company better  and feel a connection with your brand.

Not all social media sites are created equal. Each of the top platforms have their own benefits, and although it’s pretty easy for us to figure out which ones will serve you well, it may be hard for you to figure it out. 

That’s what we are here for. 

We will discuss with you what your social media needs might be, what your ultimate goals are, and we will help determine where your audience is and target only the social media sites that we feel will be most effective for you. 

Granted, most of the time Facebook will be recommended. However, if you have a younger audience (teens to twenty-somethings as your customer base), Instagram would be a must to add to the list. 

If you have a highly visual type of company, product or service, Pinterest, and Instagram, as opposed to a site like LinkedIn, would be more appropriate. We will help you determine the correct platforms to use to market your products and services as well as to develop and amplify your brand.

We take pride in helping each and every one of our clients determine what social media marketing strategy is right for them. We constantly stay up to date on the latest trends in social media and are constantly conforming to the changes that social media companies are making. 

When you hire Arcane Marketing to help with your social media marketing, you will be with professionals that understand the importance of integrity, professionalism and brand reputation.

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