Did you know that the color blue is associated with trust, that orange symbolizes ambition or that purple is linked to wealth? All of these findings come straight from research into color psychology, which examines the relationship between people and the colors that surround them. Color psychology provides a window into the world of color associations, helping us understand the ways in which colors affect us.
This infographic created by the folks at DesignAdvisor highlights the most important aspects of color psychology and explains how they affect web design and branding.
Packed with facts and stats about color in branding and marketing, case studies on its use in web design and effect on conversions, the infographic provides a wealth of knowledge helpful when trying to utilize color psychology for developing fresh marketing strategies.
As mentioned above, colors are associated with messages and feelings. While these associations depend on context to a certain extent, color psychology identifies the most common ones to help understand how color choices frame the conversation between brand and customer, as well as accentuate different aspects of a brand’s identity. Examples of great use of color in branding are abundant, ranging from Coca-Cola’s masterful use of red to the widespread use of blue in healthcare related logos which help create a sense of calm.
Apart from pointing out some of the most common associations found in several colors, the graphic also cites success cases in the area of web design. These examples help illustrate the power that color choices hold, and how they can radically affect your business. To give an example – online gambling site VegasSlotsOnline managed to increase conversions by a whopping 175% after changing their call to action button from green to yellow, and Dmix increased their conversions by 34% by changing their CTA button to red.
For more interesting stats, check out the infographic below!