There is no denying that experts quote (and, if not more so, random quotes) are insanely popular on social media, especially on Twitter, where a single quote will be passed around thousands of times. It is seen constantly and includes motivational quotes to kickstart the day or the week, to song lyrics that express a complex emotion flawlessly.
Quotes are such a fantastic form of engagement, and a great way to increase your visibility on social platforms. Why? Put quite simply, they are relatable. So, how can you start to really take advantage of this tool? Keep on reading.
Why is User Engagement Important?
User engagement is important for several reasons:
Increased customer retention: Quotes provide powerful tools for retaining existing users. When users are engaged with your content, they are more likely to return to your website or app in the future. This can lead to increased retention and long-term customer loyalty.
Higher conversion rates: Engaged users are more likely to convert into paying customers or take other desired actions, such as sharing your content or leaving a review.
Improved brand awareness: Engaged users are more likely to share your content with their friends and followers on social media, which can increase brand awareness and reach.
Better user experience: When users engaged with your content, they are more likely to have a positive experience with your website or app. This can lead to improved customer satisfaction and increased word-of-mouth referrals.
Valuable feedback: Engaged users are more likely to provide feedback on your products or services, which can help you improve your offerings and better meet the needs of your target audience.
Overall, measuring user engagement is a key metric for measuring the success of your digital marketing efforts and can have a significant impact on your business.
How Quotations Help Increase Customer Engagement
Quotations can be a powerful tool for increasing user engagement in various ways. Here are a few ways in which quotations can help increase user engagement rates:
Inspiration: Quotations can inspire and motivate users to take action, whether it’s to learn more about a topic or to share their own thoughts and experiences. They can also provide a sense of connection and community by highlighting common values and beliefs.
Credibility: Quotations can lend credibility to a message by featuring the words of a respected or authoritative source. This can help build trust with users and increase the likelihood that they will engage with the content.
Emotional resonance: Quotations can evoke emotions such as empathy, humor, or nostalgia, which can help active users connect with the content on a deeper level. This can lead to increased engagement and sharing of the content with others.
Conciseness: Quotations are often concise and to the point, making them easy to read and share. This can be especially effective in the age of social media, where attention spans are often short.
Incorporating well-chosen quotations into your user engagement strategies can be a valuable way to connect with your audience and encourage them to engage with your brand or message.
Best Types of Quotes To Keep Your Users Engage
Inspirational Quotes: Inspirational quotes are great for motivating and uplifting your audience. They can inspire people to take action and help them stay focused on their goals.
Humorous Quotes: Humorous quotes can make your audience laugh, which can increase engagement and create a positive vibe. Just be sure to keep your humor appropriate for your audience.
Educational Quotes: Educational quotes can be used to share interesting and informative insights with your audience. They can help establish you as an authority in your field and provide value to your audience.
Emotional Quotes: Emotional quotes can be used to connect with your audience on a deeper level. They can evoke feelings of empathy, compassion, and understanding, which can create a strong bond with your audience.
Customer Quotes: Customer quotes are great for social proof. They can help build trust with potential and loyal customers by showing them that other people have had a positive experience with your product or service.
Industry Expert Quotes: Industry expert quotes can help establish your credibility and authority in your field. They can show your audience that you are knowledgeable and well-respected in your industry.
Thought-Provoking Quotes: Thought-provoking quotes can encourage your audience to think critically and engage with your content. They can spark conversations and help create a sense of community around your brand.
How to Use Quotes to Enhance Your User Engagement Metrics
Quotes can be a powerful tool for enhancing user engagement on websites, social media, and other platforms. Here are some tips for using quotes effectively:
1. Find The Best Quotes To Share
Occasionally, you may randomly encounter a great quote from a web page, one of your favorite blogs, or a video interview, and you should feel free to share those. But when you are actually going hunting for quotes to add to your arsenal, it is good to have more than one reliable source on hand.
Both of the latter options offer reliable original sources, and have an extensive database. Brainy Quote even has a Quote Of The Day feature that gives you a beautiful visual graphic with random quotes. (Nifty, eh?) Which brings me to…
2. Create Visual Quotes
Visual quotes are even more shareable than text ones, and as a rule you should try and create more of them. Luckily they aren’t that hard to make, especially if you have a little knowhow on tools like Photoshop or GIMP or PicMonkey. If not, you can turn to generators like Pixteller. Or there are some fantastic app options, if you prefer working from your smartphone.
There are several apps, so some research is required to see which app will work best for you. The first is great for straight quotes that are placed against basic backgrounds like a piece of paper and pen. They might have little frills, and are quite popular in particular with older social media users. The second puts the quote against a more visually stimulating backdrop, like the type you might see on Tumblr, or even PostSecret.
Obviously, those are very big with the younger crowd. If you want to start making different kinds of graphics that use visual quotes (for example, I love infographics), check out Canva. Having absolutely zero graphic design talent or knowledge myself, I am a huge fan of this graphics generator. It is super simple to use, and offers a ton of great templates to choose from.
3. Try Some Fake Quotes
Have you seen those posts floating around that show Albert Einstein quoting Lil Wayne lyrics, or George Washington telling you not to believe everything you see on the internet? Fake quotes are a lot of fun, and they are easy to share on social media.
Technically, you don’t need any resources for this one. You can make up your own (but you should take a little extra care to make it quite obvious that it is fake), and post them. This would make you the original source, and increase your visibility. But, there are some good places to get those fake quotes if you want them.
Fake Quotes From Famous People is a great Tumblr page, but keep in mind that it hasn’t been updated in a year. Thankfully, there are eight pages of fake quotes to look through. A tag search on Tumblr for fake quotes will yield plenty more on the social site, as well.
Definitely Real Quotes is a fake quotes site created by John Olive in an effort to shame politicians during a slightly more ridiculous than usual US presidential caucus. It auto generates some laughable visual quotes for you (and your followers’) enjoyment.
I Can’t Believe It’s Not Buddah is another one that takes you down a more spiritual road. It is a collection of fake quotes attributed to the spiritual leader, and some of them are quite funny. At the very least, it is a conversation starter.
Key Takeaway
Overall, quotes can be a powerful way to improve user engagement and add value to your content. They are an effective, non-promotional strategy to connect with others and generate interest in your business. By choosing the right quotes and using them effectively, you can capture your audience’s attention and encourage them to engage with your content.
Here at Arcane Marketing, we offer online services for your business to help you get ahead of the competition. We optimize your business so potential customers find you and your product. We track user engagement to find out how your users interact and how much value they’re finding on your site or product. We understand website development and internet marketing for today’s businesses. Contact us to learn more!
