SEO Services Task-List General Details
What you see below is intended to be an overarching generalized SEO services task list. With any client that partners with Arcane Marketing on our SEO services, there are many “set up” and “development” tasks that typically happen in the 1st month os services. The development sets up the success for the monthly SEO tasks that follow.
If you’ve found yourself on this page and want to learn more about our view and stance with SEO services and the success we see from it, please visit our SEO Services page.
If you want to learn more about what Arcane Marketing can do for your specific organization or brand, please fill out the form below. We would LOVE to speak with you and offer any help we can – even if you decide not to work with us.
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SEO Campaign Development
Identify Campaign Goals
- On-boarding conversation with the client
- Short-Term (1-12 months)
- Long-Term (2-3 years)
On-Site Analysis
- Website SEO Audit
- Website Architecture
- Website Attributes
- Content Review
- Analytics Implementation and Review
- Conversion Strategies
Off-Site Analysis
- External Links
- Link Attributes
- Social Media Engagement
- Website Citations
Setup/Review Search Engine Consoles
- Google Search Console
- Bing Webmaster Center
- Directories
Create/Review Search Engine Guides
- XML Sitemap
- HTML Sitemap
- KML Sitemap
- Robots.txt File
Keyword Research
- Keyword Selection
- Keyword Prioritization
- Topics
- Plan keyword silos
Search Engine Rankings
- Baseline Reports
- Keyword Tracking Setup
Competitor Analysis
- SWOT Analysis
- SEO Strategies
- Conversion Strategies
- Social Media Strategies
Industry Analysis
- Identifiable Trends
- Identifiable Changes
- Identifiable Search Behavior
- How to potentially incorporate complimentary services:
- Social Media Marketing Ads
- Google Ads/Microsoft Ads
- Video
- New website
Development of Marketing Strategy
- Report and Collaboration with Client
SEO On-Going Monthly Management
The SEO services listed on this page contain tasks that are typical for the services provided to our SEO clients. We’ve found that these tasks are what helps us to make sure all the details are taken care of for our clients websites and online assets. This helps the process we’ve perfected to produce success, consistently, because we have a general SEO check list to work from. The tasks you see may not accurately reflect the specific services Arcane Marketing will provide to your organization. This is intended to give an overall general feel of the activities that will be considered and approached while working with Arcane Marketing. Over a decade of experience shows us that these tasks actually work. Allow us to help your brand with these tasks…
On-Site Optimization
- Architecture
- File Structure/File Names
- Internal Linking
- External Linking
- 301 Redirects
Website Content
- Keyword Relevance
- Body Content
- Meta Data
- Images
- Videos
- Schema markup
Page Rank Sculpting
- Keyword Topic Category Pages
- Themed Topics and Silos
- Code Optimization
- Sales Funnels
Link Acquisition
- One-Way Links
- Major Directories
- Content Asset Marketing
- Blog Marketing & Reviews
- Social Links & Mentions (Social Signals)
- Business Citations
- Donation Links
- Press Releases
Conversion Rate Optimization
- Basic Conversion Funnels
- Conversion Testing
- Page Formatting
- Better Calls-to-Actions
Social Media Engagement
- Major Social Channel Profiles
- TikTok
- Twitter/X.com
- Pinterest (and others…)
- Posting and Monitoring
- Calls-to-action/Engagement
Campaign Tracking
- Leading Performance Indicators
- Key Performance Indicators
- Google Tag Manager triggers
- Lead Gen/Form Fills/Phone Calls Tracking
Client Reporting
- Monthly/Bi-Weekly phone conversation with the client
- Digital Marketing goals review – how are we doing?
- Task Log Reports
- Rankings Reports
- Analytical Reports
- Link Profile Reports
- What does the next 30 days look like?
