SEO Siloing vs Pyramid Styling: Which Website Structure Is Better for User Engagement and Conversions?

Creating a successful website that engages users and drives conversions is all about finding the right site structure. Many digital marketers choose SEO siloing, while others opt for pyramid styling. But which one is better?

In this article, we’ll explore the key features of both siloing and pyramid styling and their respective strengths and limitations. By the end of the article, you’ll have a clear understanding of which strategy is best suited for your website and how to implement it effectively.

Siloing: What Is It and How It Works

Siloing involves organizing isolated topics and content that are linked together very specifically. The goal of siloing is to create a clear and intuitive site architecture that ensures the content is relevant to the user’s search intent. SEO Silos allows higher-up pages to rank better, which is crucial for improving website authority and user engagement.

Siloing can be done in two ways: Physical SEO Silo Structure and Virtual SEO Silo Structure. Physical siloing involves creating different silos for different categories of content and linking them through the main navigation menu. This ensures that the content remains organized and easily accessible for both users and search engines.

On the other hand, virtual siloing involves creating groups of related content through an internal link structure. This means that pages within a silo link to each other and that silo structures have minimal links to pages that are not within the silo.

Benefits of SEO Silo structure

Benefits of Siloing in website structure include:

Enhanced SEO

Siloing helps search engines understand the structure and hierarchy of your website. By organizing content into distinct silos, you create a clear thematic focus for each section. This can improve keyword targeting, relevance, and overall search engine optimization (SEO).

Improved User Experience

Siloing enhances the user experience by making it easier for visitors to navigate your website and find relevant information. Users can quickly locate the content they are interested in, reducing confusion and frustration. This can lead to longer visit durations, increased engagement, and higher conversion rates.

Targeted Keyword Optimization

Each silo can be optimized for specific keywords keyword phrases or topics related to its theme. By focusing on relevant keywords within each silo, you can improve the visibility of your website in search engine results for specific search queries. This targeted approach can increase organic traffic and attract more qualified visitors.

Internal Linking

Siloing facilitates effective internal linking, which is crucial for both SEO and user experience. By linking related content within the same silo, you create a logical and hierarchical structure. Internal links provide search engines with clear pathways to discover and index your content, improving its overall visibility.

Authority and Expertise

Siloing allows you to establish your website as an authority on specific topics. By organizing content around themes and providing in-depth information within each silo, you demonstrate expertise in those areas. This can help build trust with users and increase your website’s credibility in the eyes of search engines.

Easier Website Management

Siloing simplifies website management and content organization. With a clear structure in place, it becomes easier to add, update, and maintain content within each silo. This streamlines the website management process and makes it more efficient, especially for larger websites with a substantial amount of content.

Lower Bounce Rate

Siloing can help reduce the bounce rate, which is the percentage of visitors who leave a website after viewing only one page. By providing a clear structure and relevant content within each silo landing page, you increase the chances of visitors exploring other important pages within the same silo, reducing bounce rates and improving engagement metrics.

What is Pyramid Styling Site Structure and How It Works

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While siloing is a popular strategy for structuring a website, it is not the only one. Pyramid styling is another effective way to organize content, and is gaining popularity among website owners and experts alike.

Pyramid styling involves creating a hub page or a central page that acts as a one-stop-shop for all the content related to a particular topic. This hub page then links various sub-pages or subcategories, which provide more specific information on the main topic.

This type of structure allows users to navigate the website more easily while also providing a better user experience. Visitors can find a page about the main topic, then navigate to sub-pages or subcategories that interest them, without having to navigate through a complex hierarchy of pages.

Benefits of Pyramid Styling Site Structure

The Pyramid Styling Site structure offers a range of benefits that contribute to a seamless user experience and improved search engine optimization (SEO). One of the key advantages is the clear hierarchy and organization it provides. With distinct top-level, sub-level, and further sub-level pages, visitors can easily navigate through the website and locate the information they seek.

This organized structure enhances the user experience by reducing confusion and helping users find relevant content quickly. By presenting a logical and intuitive framework, the Pyramid Styling Site structure encourages visitors to explore deeper into specific topics of interest, resulting in increased engagement and longer site visits.

From an SEO perspective, the Pyramid Styling Site structure offers advantages in terms of improved search visibility. Search engines appreciate well-organized websites with a clear hierarchy, as it helps them understand the relationships between supporting content pages and the overall thematic focus of the site. This can lead to better rankings in search results, driving more organic traffic to the website.

Additionally, the Pyramid Styling Site structure facilitates targeted keyword optimization. Each level of the pyramid can be optimized for specific target keywords, or themes, allowing for better keyword relevance and visibility in search engine rankings. By aligning content with relevant search queries, the website has a higher chance of attracting qualified traffic and increasing conversions.

Overall, the Pyramid Styling Site structure offers benefits in terms of user experience, SEO, and targeted keyword optimization. By implementing this organized approach, website owners can create a user-friendly environment, enhance search engine visibility, and attract relevant traffic to their sites.

Siloing vs Pyramid Styling: Choosing the Better Approach:

Siloing and pyramid styling are two effective strategies for achieving this. By implementing these strategies, you can enhance your website’s relevance, user experience, and authority, leading to more conversions and ultimately increasing revenue.

The choice between SEO siloing and pyramid styling depends on various factors, including the nature of your website, content volume, and overall goals. Siloing may be more suitable for larger websites with a significant amount of content and a strong emphasis on targeted keyword optimization. Pyramid styling, on the other hand, is beneficial for websites that prioritize a clear hierarchy, user experience, and ease of navigation.

Ultimately, it’s important to consider your specific needs and objectives when deciding which approach is better suited for your website. Some websites may even benefit from combining elements of both techniques to create a customized and effective site structure.

Best Practices for Implementing an Effective Website Structure

Female Web Designer Working

Creating an effective website structure requires careful planning and execution. Here are some best practices to follow when using good website architecture and implementing siloing or pyramid styling:


Determine the main topics and subtopics of your website

Start by identifying the main topics that your website covers. Then, break them down into subtopics. This will help you create a structure where each topic within same site section has its own silo.

Create a hierarchy of pages

Once you have your topics and subtopics defined, create a hierarchy of few pages that links them together. This will help your users navigate the website more easily and find the information they’re looking for.

Link pages within each silo

Pages within a silo should link to each other as much as possible. This helps search engines understand the relationship between the pages and makes it easier for users to navigate between them.

Use category pages

Create category pages that group related pages together. This will help search engines understand the relationship between the pages and make it easier for users to find the information they’re looking for.

Pyramid Styling:

Create a hub page

A hub page is a central page that links to pages within a specific category. For example, if you’re creating a website about fruits and vegetables, your hub page could be a page about fresh produce.

Group pages under categories

Group pages together under categories that relate to the hub page. For example, if your hub page is about fresh produce, group pages about fruits and vegetables are under that category.

Use internal linking

Link pages within each category to each other, child pages, and to the hub page. This will help search engines understand the relationship between the landing pages and make it easier for users to navigate between them.

Keep it simple

Don’t create too many subcategories under each category. Keep it simple and easy to navigate.

Both siloing and pyramid styling are effective strategies for creating an effective website structure. However, there are a few additional best practices that you should follow to ensure that your website is optimized for user experience and conversions:

Keep your content within two to three clicks from the home page

This helps to avoid burying content and ensures that users can find what they’re looking for quickly.

Use breadcrumb navigation

Breadcrumb navigation helps users understand where they are on your website and how they got there. This can help to improve the user experience and make it easier for users to navigate your website.

Create a clear hierarchy

Your website structure should have a clear hierarchy that reflects the importance of each page. This can help search engine crawlers understand the relationship between your web pages and improve your website’s authority.

By following these best practices, you can create an effective website structure that is optimized for user experience and conversions. Whether you choose to use siloing or pyramid styling, these strategies can help you achieve higher user engagement and increased conversions on your website.


In conclusion, creating an effective website structure is crucial for website owners who want higher user engagement and conversions. While both Siloing and Pyramid Styling can be effective, it’s important to choose the structure that suits your needs and goals. Implement the appropriate strategy, and enhance your website’s relevance, and authority, leading to more conversions and ultimately increasing your revenue

Arcane Marketing offers valuable assistance in implementing siloing and pyramid styling website structures. Our expertise in website optimization allows us to strategically plan and execute these techniques effectively. We can analyze your content, map it to relevant silos or pyramid levels, and conduct keyword research for optimization.

We can also develop a comprehensive internal linking strategy, ensuring smooth navigation and search engine visibility. With our focus on user experience, we optimize menus and interface elements. Through ongoing monitoring and optimization, we ensure the continued success of your siloing or pyramid styling implementation. Get started today!

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