Everyone wants the best PPC management company that can prove consistent profitability and constant improvement
Are you looking for PPC advertising with transparency and accountability? Arcane Marketing fits that bill.
Paid advertising campaigns, otherwise often referred to as PPC Marketing, or PPC Campaigns on search engines can be a cost-efficient way to achieve your company’s marketing goals – but only if set up and managed properly. It can be a very effective way of getting your content directly into the eyes of your target audience as they search for your products and services. It is easy to see results quickly with this marketing strategy.
However, without effective management, pay-per-click marketing can be difficult, and costs can quickly get out of control. PPC is complex and competitive, and it requires a high degree of comprehensive knowledge, sophistication, time, and experience. Most companies that try PPC management on their own struggle with the learning curve and almost always lose money and eventually fail with their efforts. Very few can make profits that are a small fraction of what they could have made if it had been done correctly.
Pay Per Click Marketing Works Only As Well As It Was Set Up
We want to make a bold statement about PPC
How Can I Learn About Arcane Marketing's PPC Management Services For Me?
Give us a quick call for a free, no-obligation conversation about your business goals and how the right PPC Management can help you meet those goals.
Talk To Arcane Marketing
Your first conversation will not involve high pressure sales techniques. We want to understand your business goals, your budget, and your expectations so that we can assess the situation and make the best possible recommendations for you.
Decide on Expectations
Once you understand the value that we can add, versus what you may or may not have experienced yet, we will help you select a proper level and strategy of services that is customized to your needs and meet your goals end to end.
Start Working With Arcane Marketing and Get Better Results
After getting started with Arcane Marketing, you will meet your dedicated account manager. He/she will work with you every step of the way with prompt customer service, transparent reporting, and accountability to your goals. You’ll be able to see the increases in engagement and revenue as a result of our services.
Arcane Marketing PPC Management
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For more information on your customized PPC management options and strategy -or- consulting pricing, then please call us for a no-cost consultation.
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Frequently Asked Questions
PPC stands for Pay Per Click, which is exactly what you are doing when you place an ad on a search engine or social media site. You are essentially paying the search engine or social media site a fee each time someone visits or “clicks” on your ad. Whether you need PPC or not, well, frankly that depends. You have probably heard that before, and that’s because it’s true. PPC first and foremost depends on what type of company you are and if you provide a product or a service. Research has reflected that a company that has a product to sell has a greater success rate than a service-based business. It also depends on your marketing budget, your desire for paying for fast results, and if you are tackling this yourself, your skill level, and patience. PPC is an art, much like SEO and SMM, it has a strategy behind it, and without knowing what you are doing, you could easily wind up wasting money. Ad copy is one of the hardest things to accomplish successfully in marketing, so if you are not great at this, hire a professional, like us!
Advertisers pay a fee each time one of their ads is clicked. You are essentially buying visits to your website, rather than attempting to “earn” those visits organically. Every time your ad is clicked, it sends a visitor to your website, and in turn, you pay the search engine or social site a small fee. When PPC is done correctly, the fee is trivial because the actual visit is worth more than what you have paid for it. In other words, let’s say it costs you $3.50 for a person to click on your link but the visit to your website resulted in a $100 or $1,000 sale, then the cost or ROI was well worth it.
There is a lot of work that goes on in order to build a winning PPC campaign. First, we must research and select the right keywords that are relevant to the search a potential client will make. Then those same strategically selected keywords are organized and sorted into well-constructed campaigns and ad-groups. Then we set up PPC landing pages that are optimized for conversions. Search engines reward advertisers that create relevant, intelligently targeted campaigns by charging them less for ad clicks. So in other words, if your ads seem useful and they are getting good traffic and users seem satisfied, the search engine will charge less per click. This helps your profit margins and increases your ability to stretch your marketing dollars further to reach a wider audience. Google uses its own system called Google Ads (AdWords). Google Ads is the single most popular PPC advertising system in the world. This system allows businesses to create ads that appear on Google’s search engine and other Google properties. Every time a search is initiated, Google digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids. More specifically, who gets to appear on the page is based on and advertiser’s Ad Rank, a metric calculated by multiplying two key factors – CPC (cost per click) bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality). This entire system allows winning advertisers to reach potential customers at a cost that fits their budget. It’s basically an auction.
The typical response to this question is to run an ad campaign on Google. Google is the king of the hill when it comes to search engines, so logically, that is where every company wants their ads to be placed and for good reason. With a professional company creating, running, monitoring, and managing a company ad campaign on Google, you are sure to get fantastic results. Results will depend on the ad spend, however. It’s Google’s way of making sure your advertising dollars stay with them. The more you bid, the more they help you out with the cost per click, the more success you will have, the more money you will spend, the happier Google is. The key to successful PPC campaigns is to know where your audience is and target that place strategically. A fine mixture of Google Ads ads and a few social media ads like on Facebook for general public audience sales or LinkedIn if you are looking for B2B customers, is a great way to jump-start sales.
We will handle everything for you. From creating an AdWords account if you don’t already have one, to running the keyword research, creating the Ad copy, creating the Ad groups, split testing, monitoring, and maintaining the ads throughout each campaign. Same goes with any other PPC ad campaigns you are interested in running. For a social PPC campaign, we first would look at what your company does, how your audience currently finds you, what type of product or service you provide and for whom and then together we would decide as to the right social media PPC campaign to run.