Pay-Per-Click Management

Everyone wants the best PPC management company that can prove consistent profitability and constant improvement

Are you looking for the best PPC management with transparency and accountability?
This is exactly why you want Arcane Marketing...

Paid advertising campaigns, otherwise often referred to as PPC Marketing, or paid search marketing campaigns, on search engines like Google or Bing can be a fast and cost-effective way to achieve your company’s marketing goals, but only if set up and managed properly. It can be a very effective way of getting your content directly in front of the eyes of your target audience as they search for your products and services. It is easy to see results quickly with this marketing strategy.

However, without thought-out strategic management, pay-per-click marketing can be difficult, and costs can quickly get out of control. PPC is complex and competitive, and it requires a high degree of comprehensive knowledge, sophisticated strategies, time, and experience . Most businesses that try PPC management on their own struggle with the learning curve and almost always lose money and eventually fail with their efforts. Money is often wasted and it can bring frustration or tension. Very few can make profits that are a small fraction of what they could have made if it had been built and managed correctly.

This is where Arcane Marketing steps in. Paid search management is a critical skill that we’ve mastered and helped hundreds of other companies with. Give us a call to learn more or even ask for a free Google Ads campaign audit! We simply want to help, and we’re the very best PPC agency to do it.

Pay Per Click Marketing Works Only As Well As It Was Set Up

Most advertisers trying search engine marketing on their own are unprofitable simply because they have no idea how to run a successful ads paid search management campaign. If that sounds like you, you’re in good company with Arcane Marketing, as many other Internet Marketing companies don’t know how to do PPC management correctly either. There’s no room for “just trying it out” or “figuring out how to make it work.” Most of our clients need to get results quickly and in the most cost-effective way possible. We speak with businesses who have suffered through poorly managed PPC campaigns in the past and are tired of seeing inferior to mediocre results at best. We can often bring that aspect and point of view needed to make your ads account great again instead of just “okay.”

We want to make a bold statement about PPC

Arcane Marketing is a certified Google Ads partner. Our expert strategists in PPC can manage your ad campaign with skill and get improved results. We are a proactive partner with your business. We will actively pursue the best strategies while using the best and latest management practices. We will write and create compelling visual content. We offer transparency with full reporting and accountability so that you can accurately track the success of any of our campaigns. Interested to learn more? Call now to have Arcane Marketing manage your next PPC campaign profitably!
“Paid search marketing will work every time, let’s say that again, EVERY TIME, when it’s strategized, developed, and managed correctly.”
Nathan Hawkes
President of Arcane Marketing

How Can I Learn About Arcane Marketing's PPC Management Services For Me?

1

Give us a Call

Give us a quick call for a free, no-obligation conversation about your business goals and how the right PPC Management can help you meet those goals. We want to know how we can best help and what that looks like for you.

2

Talk To Arcane Marketing

Your first conversation will not involve high pressure sales techniques. We want to understand your business goals, your budget, and your expectations so that we can assess the situation and make the best possible recommendations for you.

3

Decide on your specific Expectations

Once you understand the value that we can add, versus what you may or may not have experienced yet, we will help you select a proper level and strategy of services that is customized to your needs and meet your goals end to end.

No 2 campaigns we manage are the same. Let’s figure our together what makes the most sense for you and how to maximize your results in your paid search campaign.

4

Start Working With Arcane Marketing and Get Better Results

After getting started with Arcane Marketing, you will meet your dedicated PPC campaign strategist. He/she will work with you every step of the way with prompt customer service, transparent reporting, and accountability to your goals. Communication is key, and you can expect that to happen as needed. You’ll be able to see the increases in engagement and revenue as a result of our services almost immediately.

Arcane Marketing PPC Management

Starts As Little As

$ 400
per month
  • For more information on your customized PPC management options and strategy -or- consulting pricing, then please call us for a no-cost consultation.

Arcane Marketing PPC Management

Most Clients Fall in This Price Range

$ 600-800
per month
  • For more information on your customized PPC management options and strategy -or- consulting pricing, then please call us for a no-cost consultation.

How can I find your PPC management full pricing information?

Oh… that’s easy. Just ask. We will send you our PPC management services pricing on request via email. However, it always is in both of our best interests to briefly talk about the situation so that we can make better suggestions about what you actually need vs. just spending money to get what others might tell you that you need. Let us simplify it for you. Additionally, if you ask nicely, we’ll give you a free audit/assessment of your paid search campaign you already have and tell you exactly what we will do to fix it – even before we decide to work together. No surprises. Just common sense. Paid search should be a tool you can use, not one you’re obligated to try.

Why Our Clients Love Us

  • Tamara L. FosterOwner / In A Pikle, LLC & American Heritage Real Estate & Development

    FIVE STARS INDEED! Six stars if I could give it! Arcane Marketing is incredibly talented and their customer service is first class! Arcane Marketing always responds quickly and is the epitome of service with a smile! The team at Arcane Marketing recently redesigned our website and we get so many compliments from design to functionality. If you are looking for a reliable webmaster who can get it done on time, on budget and with a smile - - Arcane Marketing is the one!  We feel so luck to have found them. I have worked with Arcane Marketing for over four years. During this time, they have offered fantastic, timely and accurate website service. In addition to amazing customer service, they generously provide practical and relevant SEO/PPC/marketing advice that has served our company well. These guys are a big reason we make money online. They are great at time management and when they set an expectation of when something will be done, it absolutely is! Arcane Marketing is positive, happy and very pleasant to communicate with and is always willing to troubleshoot - - even if it's late at night or on weekends. We would highly recommend Arcane Marketing to anyone looking for an outstanding, reliable internet marketing consulting firm.

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  • Untapped Health Fitness & Recovery

    Arcane Marketing are amazing at what they do! Friendly and reliable, they create for you an online presence that you will love. Recommend 100%

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  • Sheri Hamberlin

    We have been working with Arcane Marketing for just over a year and have seen a substantial increase in our overall SEO and marketing efforts. It has been a pleasure having Arcane Marketing in our own backyard and feel it a privilege to receive such personal one-on-one attention from their team. We may not understand everything they do behind the scenes, but whatever they are doing it is working! I would recommend Arcane Marketing to anyone looking to optimize their web presence, they know how to make it happen.

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  • Simple Meets Adventure

    Arcane Marketing has helped us launch a very new brand to a nationwide marketplace in travel and outdoor experiences. The staff is helpful, objective, organized and understands how to communicate vision and strategy of how to grow more efficiently. These guys not only know what they are doing but they have a sense of humor and ability to make fun what we are trying to accomplish. Arcane Marketing ... will take care of you.

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  • Sue Landon

    Arcane Marketing has been exceptional for my team. They have provided not only solid marketing ideas but they've done a fantastic job in keeping and growing our social media marketing up to date. They regularly visit us in person to be assured our website is up to date just the way we want it to be. It's a great relationship. I appreciate their creative thinking and ability to add content! There's no doubt we make more revenue because of their SEO efforts!

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  • Mathew Radford

    Arcane Marketing is one of the great digital marketing companies. Plus, Arcane Marketing is great at what they do! Trust me, Arcane Marketing knows business.

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  • Nancy Jenkins

    We are loving working with Arcane Marketing. Arcane Marketing have been great to work with. They are very professional and really know their stuff. Arcane Marketing has great ideas about ways to post and share on social media. We are very happy with the ads Arcane Marketing has created on Facebook and Instagram.

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  • Nihat Nick Rehmani

    As I have always said, Arcane Marketing breaks down all the technical mumbo jumbo and breaks it down into understandable language that anyone can understand. Very Patient and answer every questions very attentively. Pays attention to everyones needs and want. Excellent program, Highly recommended.

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  • Robby Rutledge

    Arcane Marketing is a great company. I got the chance to take a class from Arcane Marketing about growing your organic reach on social media sites. The course had 7 classes in it and took about 5 weeks to complete. The class was great! Arcane Marketing was very approachable, I felt I could ask any question I had without feeling stupid. Arcane Marketing also makes some pretty good jokes. Each class left me in a state of shock because he shared such great knowledge about social media. I left every c...lass feeling like I truly learned something. After taking their class I could see that I had knowledge that none of my competitors had and if I actually used this knowledge to out to them, I could. We took the lead in marketing this year. Arcane Marketing talked a lot about giving value to your customers. Arcane Marketing believes that the best way to win customers is to give value, give value and then ask for them to buy your product. True to their teaching Arcane Marketing shares a lot of great content on their Facebook page that I find of value and then every now and then he ask me to buy one of their products. From time to time over the last few months since I took Arcane Marketing's course he would send me a message on Facebook and ask how things were going and if there was anything he could do to help. Which was great I would let him know how we were doing and how valuable the information he gave was. Then I told him about how we were having some issues getting people to our corn maze business because it has rained so much this last October. Arcane Marketing then asked if we have done any Facebook ads. I told him I had not been doing any in the last year. Arcane Marketing said he could help and asked if we would like to bring Arcane Marketing in to consult. I took some time to think about it and new that it was really a no brainer. If he could help in the way their class did, I knew I could not lose. Arcane Marketing and their associate Mitch Adams recommended that we do a Facebook live video and then boost it. Wow! It worked great we ended up doing 2 Facebook live videos and reached almost 75,000 people in our area for only $500. Not only did we reach 75,000 it was also targeted at a very specific audience. As I had thought, I could not lose and did not lose. We had huge increases in online ticket sales and onsite sales as well. I highly recommend them to anyone that wants to grow their business.

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  • Roger Sondrup

    Arcane Marketing's professional who really does know their stuff. One thing I feel [they do] really well is Arcane Marketing is able to generate results using your social media pages but keeps them popular. Arcane Marketing knows how to really engage your audience and make it profitable for you.

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  • Russell Paskett

    Arcane Marketing genuinely cares, and provides great advice. Arcane Marketing loves, and keeps up with the changes in technology. If you have questions, ask [them], Arcane Marketing is a wealth of knowledge.

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  • Marc Nieto

    Arcane Marketing is an absolute pleasure to work with over our many year relationship and multiple websites. 100% satisfaction on all levels including website design, SEO, and social media. Great communication and task completion. No question a true professional.

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  • Kary Christopherson

    Our website is very important to the success of our company and Arcane Marketing keeps everything running smoothly.

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  • L JR

    Very professional, courteous and results driven company. I have referred them to several colleagues and will continue to do so in the future.

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  • Lorrine Kimbrough

    Just won a prize in your contest. THANK YOU.

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  • D Galley

    Great company!!

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  • Dalin Bernard

    Arcane Marketing is one of the most knowledge [companies] in the field. Arcane Marketing has twice as much experience as most, Arcane Marketing really has seen it all. I have always enjoyed working with Arcane Marketing and never hesitate to reach out to [them] for a professional opinion. I would recommend Arcane Marketing to anyone in need of help in the digital marketing world.

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  • Daniel Hoekstra

    [Arcane Marketing is] just simply the best in the business of website marketing. Many companies make empty promises, but Arcane Marketing delivers. Not only this, but they maintain communication with their clients which helps them market their clients better. Adjectives that describe Arcane Marketing are: hard working, honest, and sincere. There is no one else I would entrust with my clients.

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  • David Collette

    Arcane Marketing has a unique set of skills that most businesses struggle with providing themselves. Our business needed a strong web presence and Arcane Marketing knew how to develop that presents. We were buried pages back when we first opened for business. After using another marketing company (that claimed expertise in this area) and being completely dissatisfied with the lack of results, we started looking around for a substitute. We could not afford to waste any more money or time developing a stronger web presents. After visiting with Arcane Marketing and meeting a few of their key team members, I was sold. We did not achieve over night success but I would have to say that our move up the rankings was steady and consistent. It might have happened a little quicker if we had a larger budget but we were still very thrilled with the results. Adjustments were needed along the way as we met frequently to discuss our business goals and strategies. I felt like Arcane Marketing always had our best interest at heart and their performance has been exceptional. Thanks Arcane Marketing for doing so much for our business and willingness to help us achieve our goals.....!!

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  • Dennis Nash

    Service tailored to your specific needs... I give my highest recommendation.

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Frequently Asked Questions

PPC stands for Pay Per Click, which is exactly what you are doing when you place an ad on a search engine or social media site. The most common places to place ads are Google and Bing.
PPC marketing, paid search marketing, or pay per click marketing refers to the practice of using ads to attract traffic to a website or a specific webpage.
In this marketing model, a client usually bids for keywords related to their business model or topic within an advertising platform. The advertising platform uses algorithms to match the advertiser with a relevant audience who are searching for information associated with the ad placed. Once an individual searches for the keywords chosen by the advertiser to bid on, they will be automatically shown the ads written by the advertiser along with the search query results.
The advertiser, in this case, will only be charged if the person clicks on one of the ads and visits his website or webpage.
By-and-large, this results in a positive outcome for all the parties involved as the advertiser gets targeted traffic for their website, and the searcher can find the product/service related to their search query easily by clicking on the ad. For the most part, almost all of our clients can benefit from using PPC marketing as a revenue source. If managed well, PPC marketing is a fantastic source of revenue.
Tackling campaign structure, segmentation, click-models, and ad copy are some of the hardest parts of PPC marketing to master successfully.  So, if you are not great or confident at this, or don’t have the time to really set it up and manage it well, then you need to hire a professional… like us!

Primarily, there are 2 main ad network platforms to run a PPC campaign. Google and Bing. Google’s platform is known as Google Ads. Bing is known as Microsoft Ads Network.

There are actually many other sites and ad networks that offer PPC ads platforms, but all of them combined might account for less than 10% of the market share. This is the case for search engines and their ad networks.

We like to help our clients get the most attention for the least amount of cost if possible. Sometimes, depending on your specific campaign goals, it makes sense to utilize and market on these other networks. Additionally, the typical cost-per-click is much less on other ad networks, so the cost-per-engagement goes down. However, this is because there is not nearly as much traffic on other ad networks outside of Google and Bing.

It should also be noted that it’s common to run ad campaigns similar to Google Ads in social networks – like Facebook, Instagram, LinkedIn, Tik Tok, Pinterest, etc.. However, these networks work a little differently than what we’re describing here on this page. You’ll want to view the Social Media Marketing page to find out more specifics on Social Ads and how they work.

An ad is presented to a searcher when they make a search query, typically on a search engine. Advertisers pay a fee each time one of their ads is clicked. Every time that your ad is clicked, it sends a visitor to your website, and in turn, you pay the search engine or social network a small fee. When PPC is done correctly, the fee you pay per click is trivial because the actual visit can be worth more than what you have paid for it. Costs do come into play when you consider how much you can afford to spend to acquire a new lead or customer. In other words, let’s say it costs you $3.50 for a person to click on your search ad, but the visit to your website resulted in a $100 or $1,000 sale, most likely the cost or Return on investment was well worth it.

There is quite a bit of work that goes on in order to build a successful PPC campaign. A lot of factors to consider.

First, we need to research and select the right keywords that are relevant to the search a potential client will make, as well as relevant to your website. Then those same strategically selected keywords are organized and sorted into segmented campaigns and ad-groups which consists of ads and keywords. From the ads that are placed, we lead a click from a search to a landing page that may be optimized for conversions of one type or another.

A conversion is typically someone who completes a specified action, perhaps a purchase on a website, or filled out a contact form, or even made a phone call or text chat.

Search engines reward advertisers that create relevant, intelligently targeted campaigns by charging them less for ad clicks that perform well. In other words, if your ads seem useful as well as relevant to the search query made… You are getting good traffic/or clicks, and users seem satisfied based on if they are converting or completing a goal, the search engine will reward you by charging less per click. This helps your profit margins and increases your efficiency to get your marketing dollars further to reach a wider audience for a lower budget.

Google uses its own system called Google Ads (formerly known as AdWords). Google Ads is the single most popular PPC advertising system in the world. This system allows businesses to create text or display ads that appear on Google’s search engine and other Google properties.

Every time a search is initiated, Google digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality, relevance, and performance of their keywords and ad campaigns, as well as the amount of their keyword bids. More specifically, who gets to appear on the page is based on an advertiser’s Ad Rank, a metric calculated by multiplying two key factors – your Maximum cost per click bid and Quality Score.

Quality Score is a value, determined by Google, that takes into account your click-through rate, keyword relevance, and landing page quality. This entire system allows winning advertisers to reach potential customers at a cost that fits their budget.

To simplify it, PPC ads are basically run similar to an auction.

The typical response to this question is to run an ad campaign on Google. Google is the king of the hill when it comes to search engines, so logically, that is where every company wants their ads to be placed and for good reason. With a professional company creating, running, monitoring, and managing a company ad campaign on Google, you have increased chances to get improved results. Results will depend on the ad spend, however. It’s Google’s way of making sure your advertising dollars stay with them. The more you bid, the more they help you out with the cost per click, the more success you will have, the more money you will spend, the happier Google is. The key to successful PPC campaigns is to know where your audience is and target that place strategically. A fine mixture of Google Ads ads and a few social media ads like on Facebook for general public audience sales or LinkedIn if you are looking for B2B customers, is a great way to jump-start sales.
We will handle everything for you. From creating an AdWords account if you don’t already have one, to running the keyword research, creating the Ad copy, creating the Ad groups, split testing, monitoring, and maintaining the ads throughout each campaign. Same goes with any other PPC ad campaigns you are interested in running. For a social PPC campaign, we first would look at what your company does, how your audience currently finds you, what type of product or service you provide and for whom and then together we would decide as to the right social media PPC campaign to run.

There is no specific figure when it comes to the cost of a PPC campaign as you have the freedom to choose your budget and PPC ad platforms also allow you to choose your bid for each keyword, along with a daily budget of an ad group or a PPC campaign.

The cost of an actual click in a PPC ad campaign depends upon the bid and quality score of an ad.Positioning your ad in the right place can make quite a difference in the performance. Better positioning of your ad will impact how many clicks you might receive.

Be aware, that among other factors like Ad Rank or Quality Score, the maximum bid price for your ad will help determine what rank your ad may appear when a search query is made. If you have a high-quality score, then you may be able to get a better position on search engine results pages with a lower bid, but if you have a low-quality score, then you will need to bid higher, and this will increase the cost of each click on your PPC campaign.

Some industries have high competition, and this leads to higher costs per click bids as there are keywords which will cost you $50 or more for a single click. Although, in most cases, you can get a decent amount of traffic for a bid of less than $2 per click. So, the cost of a PPC ad campaign will vary and depend on several factors which may be different from one advertiser to another.

———-

Now, if you’re asking about how much Arcane Marketing charges to run a PPC campaign… we can only narrow down the answer slightly. In about 99% of all campaigns that we either take over or start, there’s immediate work we can easily point out that needs to be fixed or improved. Sometimes, it means scrapping the campaign structure you might already have and rebuilding based on historical data that exists. Sometimes it’s just a few tweaks and updates. The point is that there will almost always be a campaign development charge. These start out around $600 and go up from there. A typical campaign development for the bulk of our clients falls around $1,000-$1,500 depending on the size and complexity of the set up needed. Additionally, if we need to build a few PPC specific landing pages, the price could potentially go up. It all depends on the structure and size of your campaign and your goals.

For on-going services, it should noted that WE DO NOT COLLECT YOUR AD SPEND FUNDS. You pay those funds directly to the platform advertiser (i.e. Google, Bing, Facebook, LinkedIn, etc…). All that we collect are the service fees for us to actively manage and optimize your campaigns. This starts around $400/mo and will increase depending on your total ad spend budget. Our most common client spends between $600 – $1,000/mo for us to manage their PPC campaigns. It is typically not a percentage (%) of your budget like most companies or agencies offer (hint: that is a more expensive way to pay for your PPC management!)

Our incentives are not to increase your ad spend, unless it makes sense to scale up a winning and profitable campaign to increase volume. Some other agencies are motivated to increase your ad spend simply so that they can charge more for what they do. We like to think our fee structure is the most fair. After all, it’s taken us a few years to build and develop our pricing, based on experience.

Do you want to see our pricing structure? Give us a call and ask – we’d be happy to send it to you!

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