How to Grow Your Professional Services Business | Episode 14 – Marketing of the Minds

How do I drive more people to make an inquiry into my professional services business?​

As a digital marketing agency, we get asked a lot “How do we drive more people to make an inquiry into our business?” Isn’t this the main goal when you are trying to grow your brand as a professional service provider? Without gaining more customers, your business sits stagnant. So today we are going to give you our top tips that you can start doing to help bring in more customers, inquiries which will lead to a steady growth for your business.

Watch Episode 14 of our Marketing of the Minds series and learn more about attracting new customers. 

Google My Business

Our very first tip for getting your business in front of more eyes is to utilize Google My Business. You would be surprised how many people don’t even know what Google My Business is, let alone have their entire profile filled out. Google My Business is an online profile that you claim and verify that you are a certain type of business. Only 44% of Google My Business profiles have been claimed, and of those claimed only 65% are completely filled out.

How can I fully utilize Google My Business?

The very first thing to do when getting started with Google My Business is to claim your business. After it is claimed it is really important to get your whole profile filled out with the most accurate and up to date information. There are around 30 different fields to fill out and you should make sure to complete them all. A few things you can include are your business hours, what types of payment you accept, how big your service area is, what types of services are provided as well as a description of each. There’s never such a thing as too much detail when trying to gain new customers!

What should I add to my Google My Business?

After you have claimed and set up your Google My Business, make sure to utilize it regularly. If you have photos from yourself or a customer, post them. You can use your profile to promote when sales or specials are happening. Do you have any scientific information or white paper for your business, post those as well. 

How can I organize all of my business information?

Optimizing your Google My Business is the key to a successful local SEO campaign. Now that you have all of the information added to Google My Business, let’s organize it in other places that will benefit your business as well. There’s so much information that you can share, and if it is not easily accessible for people then that information might not ever be seen. Spending a little bit of time organizing that information will help suck in your clients. There’s always information to be had on your website, but if the client can’t find it, then the time spent creating it went to waste. Make sure your site is easy to navigate and search for the wanted information. Information isn’t just business hours, phone number or address. Do you have studies, photos or blog posts? All of these can catch someone’s attention in different ways, all relaying important details about your business. What can you create to help others learn a little bit more about you? An important and vital aspect of your business should be video!

How can I use video to attract new business?

Video started to be amped up about 5 years ago, but there was a lot more talk than action. In the last year and a half to two years video is finally starting to boom and is a fantastic tool for businesses. Video can be used to answer customer questions or share information in a visual format. Videos can be emotional, educational and even humorous. Use video as a tool to connect with your customers when they have an issue or question about your business.

How do I get my business started with video?

Shooting videos is now easier than ever. Do you own a cell phone? Then you own a video recorder! From the palm of your hand you can produce great quality videos to share. A great way to start is live streaming on one of your social channels. Once you’ve done a live stream, save your video and then you can upload it to any of your other social channels, don’t forget your Google My Business profile. Remember that the more often you create videos, the better you will become at then. The first step is to start!

Where should I be sharing my videos?

Once you create a single video, there are so many different places that you can post it. Share it on all social media platforms you have
  • Facebook
  • Instagram
  • Youtube
  • Tik Tok
  • Twitter
  • LinkedIn
  • Google My Business
After you have shared it on your social media, upload it to your website. You could include the video in a blog post or even featured in the FAQ section of your website. The more places your video is featured, the more eyes you will have on it!

Do You Want To Rank Higher In Google Maps?

We'd love to help you attract more new customers to your business. We do this by first scheduling a marketing evaluation and consultation with you to identify the ways to improve your GMB listing. The best part about this whole process is that it is 100% FREE! You've got nothing to lose and everything to gain with this great offer.

How can I set my business apart from others?

Business owners often wonder how they can differentiate their company and get someone to inquire with them versus somewhere else. The answer is simple, E-A-T
  • Expertise 
  • Authority
  • Trustworthiness
E-A-T is used both with search engines as well as in the eyes of your customers. As you gain that expertise, authority and trustworthiness you become sort of that authority figure to your current and future customers. How do I gain E-A-T? By doing the tasks mentioned above you will start to gain the E-A-T needed to set your business apart from others. As a recap, you should: 
  • Claim and complete your Google My Business profile
  • Create video content to engage your audience
  • Update your customers of specials and sales often
  • Be active on all social media platforms
  • Receive customer reviews and testimonials 
First you establish yourself as an Expert. Then you give yourself Authority, by becoming a credible source of information that people can trust, then they can start trusting you and your business.

What if I need help with all of this?

If you need to learn more about E-A-Ting, you can contact us and we would be happy to take the time and explain it to anybody on the phone in detail.   If you’d like to get some additional help and guidance, listen to our latest podcast on how to get more customer inquiries for your business. Be sure to contact us today for your complimentary digital marketing consultation.

Contact Arcane Marketing For More Marketing Insights

We have a lot of really helpful information that we’d like to share with you. All you need to do is reach out. 

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