How To Properly Optimize Image Alt Text

Step 1

Screenshot of Alt Text Field In WordPress

Locate The Alternate Text Option For Your Image

Depending on the CMS your website is using, finding the proper area to input image alt text will vary. Oftentimes, the tool or process you use to insert an image into your content will have an option located within that process. For example, image alt text for image files in WordPress can be found on the image attachment page itself. If using HTML markup, the correct tag element is <img alt=”ALT TEXT HERE” />.

Step 2

Image of a DJ in a club with an example of good alt text.

Write The Image Alternate Text

Briefly describe what is seen in the image. The alt text serves a few functions – if the image file name becomes broken, the alt text will appear in the browser letting the reader know what the image is supposed to be. Also, for those with vision disabilities who use screen readers, properly written alt text lets the user know what the image is supposed to be. While image alt text can help to improve SEO performance, the alt text attribute should not be abused. In other words, this is not a place to stuff in keywords.

Step 3

Screenshot of Google Search Console URL Index Request

Save Your Alt Text And Update Google Search Console

After you have successfully edited your appropriate alt text, it is time to save your work and then submit the URL of your published content to Google Search Console to encourage Google to come and crawl your new alt text updates.
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