Billions of people are on social media every single day. Since the start of the Coronavirus, Facebook (Desktop) has seen a 27% increase in average daily traffic. In 2020 TikTok users increased by an astounding 85.3%. On average people are spending more than 2 hours on social media every day. This is one of the major reasons why social media marketing is one of the best investments your business can make. If you want to get your product/brand in front of people, you have to go where the people are.
Some of you may be asking, what exactly is social media marketing. Buffer.com defines social media marketing as “the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.” If your company is not using social media currently, then I would highly recommend you do so. Social media can truly help you better interact and engage with your customers, as well as gain a larger customer following.
Paid & Organic Social Media Marketing
When it comes down to the social media marketing services that Arcane Marketing offers, we focus on the two main parts of social media. Organic and paid. Organic work is anything you do on any social platform that doesn’t have a cost associated with it. When it comes to Facebook and Instagram, this would include daily posting on each site as well as adding any additional info about your business to your page. At Arcane Marketing, we thrive in all aspects of social media marketing, but we can really bring you success and results through paid work. Paid social media marketing is the advertising side of social media. After a few short weeks of us working on your account, you can expect to see amazing results. Some of the great features of paid social media marketing are being able to work towards different goals
Goals for Social Media
Some of the great features of paid social media marketing are being able to work towards different goals, create cold and warm audiences, and overall take all of your customers through the customer journey and down through the sales funnel.
When working with clients we make sure to sit down monthly to discuss different strategies and goals. Within the social media marketing realm, there are lots of different goals that you can work towards. The beauty of social media marketing is that you can work towards all types of goals within the sales funnel. One of the most common things to work towards with people who are new to social media is to work on generating awareness as well as page likes. These are simple goals that can easily be achieved with just a couple of dollars and a couple of days. Once people have gained a small presence on social media, they can begin working on gaining conversions through Facebook and Instagram. These platforms have some great tools to help companies achieve sales goals. I won’t dive into the complex details of it all, but by setting up website tracking, Facebook and Instagram can drive the right people to your website or store. And by right people, I mean those that are most likely to purchase your product!
Meta (Facebook) Audiences
Now let’s talk about the great tools that social media provides to help us find the “right people”. One of the great features of Meta (Facebook and Instagram) is that it has some amazing tools to help you put your advertisements in front of people who are potential customers. There are three main tools that I believe are essential to you being able to improve your business through paid social media marketing. Core audiences, Lookalike audiences, and custom audiences.
One of the biggest reasons to use Meta is because it allows you to retarget the people that either you have already interacted with, or have already interacted with your product and site. Within Meta, these audiences are called custom audiences. Your custom audiences can be created from email lists, people who have purchased your product, people who have visited your website, and even those who engage with your Facebook or Instagram pages. All of these create amazing audiences that you can remarket to. By tweaking each ad to directly talk to these specific audiences, you can eventually generate more and more revenue for your business.
The other amazing audience tool that Meta provides is something called Lookalike Audiences. Once you have created the aforementioned custom audiences, you can create lookalikes of those audiences. And they are exactly what they sound like. Facebook will find similar interests and details about those that have already interacted with your business, and then find millions of other people throughout your country that they think are most likely to also interact and engage with your business. This is a great way to find new customers that you may have never found if it wasn’t for social media marketing!
The last great tool that Meta provides for us is the Core Audience. This tool allows us to target people based on their age, interests, geography and so much more. Based on your product or service being able to find people locally is a huge benefit. Knowing what ages your brand speaks to can help open new markets for your business. Knowing the Core Audience is another wonderful tool that gives us useful information when it comes to our brand.
LinkedIn is a social media platform used to promote businesses and share information about your business. It also works well when networking with people you are interested in working with. “LinkedIn was named the #1 rated platform for B2B lead generation.” Meaning that if you want to connect with a business you should be looking into this platform. It’s simple to create ads and measure your progress.
YouTube isn’t like the other social media platforms where you interact with other creators. It’s a video streaming platform where you’re able to watch creators of all different kinds. They have advertising that reaches billions of people every month. “YouTube has reported more than 30% revenue growth in the past four years. It generated $28.8 billion in 2021, a 46% increase on 2020 figures.” This site had huge potential for advertising your product or services. The ads are run through Google Ads since YouTube is owned by Google making it simple to run ads on YouTube. To understand the importance of YouTube, it is the single largest “Social media network” in existence.
TikTok is a much newer social media platform starting back in 2017, but its popularity has skyrocketed since then. With over 1 billion monthly users you can understand why TikTok is a platform you would want to understand and use to its fullest capabilities. There are 150 million Americans on the TikTok app and 5 million businesses. The audiences are full of people looking to be entertained and support things they love. In fact, TikTok is working to become a video search engine, believe it or not. If you can hit the right audience you would probably see this app do wonders for your brand. In fact, the TikTok app is the single most downloaded app on the app stores for the last 3 years running.
Our Conclusion? Let us help you!
Overall there are lots of different social media marketing services and platforms available out there and no matter what type of business you run, you can benefit from social media marketing. We have had the opportunity to work on many different accounts ranging from dentist offices to furniture stores. No matter the account, we have been able to help each business reach its goals. If you aren’t already taking advantage of the amazing social media marketing services that are available, we highly encourage you to do so. And if you need help, please reach out! Arcane Marketing has all of the tools, resources, and social media marketing services to bring you the success you desire.