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Zach Stevens Profile Pic

Zach Stevens

Director of Marketing

I began my career in SEO (Search Engine Optimization) and related endeavors with no idea where the path would take me. I started off as a content writer simply looking for some extra work here and there. I remember wondering if my first blog post would be good enough to actually find itself on the internet in a professional setting. When I saw it live for the first time I felt real satisfaction knowing my work was helping someone’s website, there for all to see.

Over time I began to enjoy writing about a variety of topics, some very complex and interesting, others relatively simple, but in the end I always took pride in my work and enjoyed seeing it put to good use.

Eventually, I began learning how to not only write SEO-optimized content, but to put it on websites myself as well. That’s where things really started getting fun. I learned all of the ins and outs of formatting, adding images of my choice, creating links, and even making the URL of the pages read as I wanted them to read. More importantly, I learned to do these things in a way that optimized the content for search engines, driving as much traffic to my posts as possible.

Seeing content online that I wrote, formatted, optimized, and submitted – that was cool! Seeing people’s website traffic increase as a result – even cooler!

I began branching out and expanding the scope of my knowledge to the realm of local listings – a cold, cruel, frustrating realm of local SEO, but worth my efforts in the end.

I began exploring all of the possibilities of on-page SEO, going into all of the various nooks and crannies of a website and doing whatever it takes to optimize them for search engines. Images, title-tags, meta-descriptions, category and tag pages – all of them could be improved in some way.

I learned all of the value that link acquisition can provide a website, and with my content began building tier 1tier 2, and tier 3 links that gave website’s a boost.

With the consistent work I was doing, I eventually became an account manager, overseeing the campaigns of various clients. Over time, my list of accounts began to increase and I wasn’t slowing down. My work was having a real effect, website traffic was improving, people were happy… This was all the proof I needed of this being a career path that provides real value to myself and others.

Today I look back on my first blog post, and it surprises me that it eventually lead to where I am today. My education and skills in Search Engine Optimization continue to expand as I improve the online presence of:

  • Dentists
  • Mechanics
  • Pet sitters
  • Insurance agencies
  • Landscapers
  • Accountants
  • Doctors
  • Lawyers
  • And more.

Certifications

Zach Stevens Google Analytics For Beginners 3-1-2019
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