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Zach Stevens

Director of Marketing

I began my career in SEO (Search Engine Optimization) and related endeavors with no idea where the path would take me. I started off as a content writer simply looking for some extra work here and there. I remember wondering if my first blog post would be good enough to actually find itself on the internet in a professional setting. When I saw it live for the first time I felt real satisfaction knowing my work was helping someone’s website, there for all to see.

Over time I began to enjoy writing about a variety of topics, some very complex and interesting, others relatively simple, but in the end I always took pride in my work and enjoyed seeing it put to good use.

Eventually, I began learning how to not only write SEO-optimized content, but to put it on websites myself as well. That’s where things really started getting fun. I learned all of the ins and outs of formatting, adding images of my choice, creating links, and even making the URL of the pages read as I wanted them to read. More importantly, I learned to do these things in a way that optimized the content for search engines, driving as much traffic to my posts as possible.

Seeing content online that I wrote, formatted, optimized, and submitted – that was cool! Seeing people’s website traffic increase as a result – even cooler!

I began branching out and expanding the scope of my knowledge to the realm of local listings – a cold, cruel, frustrating realm of local SEO, but worth my efforts in the end.

I began exploring all of the possibilities of on-page SEO, going into all of the various nooks and crannies of a website and doing whatever it takes to optimize them for search engines. Images, title-tags, meta-descriptions, category and tag pages – all of them could be improved in some way.

I learned all of the value that link acquisition can provide a website, and with my content began building tier 1tier 2, and tier 3 links that gave website’s a boost.

With the consistent work I was doing, I eventually became an account manager, overseeing the campaigns of various clients. Over time, my list of accounts began to increase and I wasn’t slowing down. My work was having a real effect, website traffic was improving, people were happy… This was all the proof I needed of this being a career path that provides real value to myself and others.

Today I look back on my first blog post, and it surprises me that it eventually lead to where I am today. My education and skills in Search Engine Optimization continue to expand as I improve the online presence of:

  • Dentists
  • Mechanics
  • Pet sitters
  • Insurance agencies
  • Landscapers
  • Accountants
  • Doctors
  • Lawyers
  • And more.

Certifications

Zach Stevens Google Analytics For Beginners 3-1-2019

Posts by Zach Stevens

Link Acquisition/ Link Building

What You Need To Know About Link Building

Link building is an important factor in SEO. Unfortunately, too many SEO companies don’t utilize this strategy properly; they purchase hundreds or even thousands of spammy backlinks to a website, which can give it a slight boost for a little while, only for the iron fist of Google to crack down. Then all progress is …

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On-page Website Optimization

What You Need To Know About Blog Categorization

Site Structure & Its Impact On SEO There are many ways in which Google decides how websites rank in the SERP (Search Engine Result Page), and site structure is one of these factors. Let’s say you have a website where you primarily blog about goal achievement and personal growth. If you’ve been categorizing your blog …

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On-page Website Optimization

Everything You Need To Know About Title Tags

What Are Title Tags?   A title tag is a brief description of a page that shows up on a SERP (search engine results page). It is an HTML element that shows the title of a page as a clickable headline. Title tags are generally quite short, and ideally, they should provide a short-and-sweet description …

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