Zach Stevens digital marketing journey has been a good long one, with Arcane Marketing, (7+ years ago) and it began with writing search-optimized content for websites. This involved researching and creating content that would be relevant and valuable to the target audience, while also incorporating keywords and phrases that would make it easier for search engines to find and rank the content.
As he has gained more experience in digital marketing and learned more about how websites work, Zach started to take on more responsibilities, such as formatting content and posting optimized articles on client websites. Presently, he’s the senior SEO strategist for our production team. The rest of the team looks up to him.
Over time, his knowledge and skills in the field of marketing expanded to include a variety of areas related to search engine optimization (SEO). These included link acquisition, which involves building high-quality inbound links to a website in order to improve its ranking on search engines; local SEO, which focuses on optimizing a website for a specific geographic location; and on-page optimization, which involves making technical changes to a website in order to improve its performance and make it more user-friendly. In addition to these areas, Zach also gained expertise in analytics reporting, strategy, and more.
He currently holds several certificates in marketing and analytics, including:
- Google Analytics Beginners
- Google Analytics Advanced
- Introduction To Data Studio
- Power Users
- Google Tag Manager Fundamentals
These certifications have given Zach the knowledge and skills to excel his role as a marketing professional, and he is always looking for opportunities to learn more and expand expertise.
One of the things Zach loves about his current position is the freedom and flexibility it offers. He is able to work independently and as a team member, collaborating with colleagues and using strategic skills to come up with effective marketing plans and campaigns (that actually work).
Arcane Marketing’s company culture values both freedom and independence as well as accountability, which has helped to create a positive and productive work environment.
Zach says that in addition to his professional life, he is quite happy personally. Recently married he and his wife have just welcomed their first child, a beautiful baby girl named Elizabeth. The future looks bright for Zach both personally and professionally, and he’s excited to see what opportunities and challenges the future holds.