fbpx

Nathan Hawkes

President

Nathan Hawkes’ vast experience and success in the digital marketing world began in 2006.
He is known as the professional fixer/sniper in the digital marketing industry, but has the most Nathan Hawkes Digital Marketing Leadership Award experience in SEO and PPC. As the President of Arcane Marketing, he brings an extensive knowledge and skill set — not only in SEO and PPC — but also Social Media and Conversion Rate Optimization that run 2
nd to none. After working in the industry initially for other companies, he used his experience and unique set of talents to create a better balanced digital marketing and boutique-style agency where clients can see results and increase in revenue from their online marketing efforts, without the “fluff and riff-raff,” as he calls it. He is a true student of the digital marketing industry and as such, stays current and on the cutting edge of the newest trends in digital marketing.

Nathan Hawkes accepts a top 100 digital marketing leaders award

In the years of 2020, 2021, and 2022, Nathan has been presented with a prestigious digital marketing award for the top 100 leaders in the digital marketing industry. This award can only be given from an outside nomination and thorough interview. Additionally, the Arcane Marketing team has earned the same awards for performance in the digital marketing industry as a whole.

Nathan has a gift for communication and believes communication is a pinnacle core value of Arcane Marketing. All disappointment comes from unmet expectations. As the industry changes, as you encounter new dynamic situations in the online world, communication is critical. Knowing what to expect, when to expect it, and becoming not only aware of it but knowledgeable as well is key to a great business relationship. As goals and targets in the digital marketing world change often, he believes communicating expectations is one thing that sets Arcane Marketing above the others and helps to dodge disappointment that comes from those unmet expectations. He has an uncanny talent for explaining complex marketing concepts or strategies in an easily understood fashion. This, in turn, enables the client to not only understand but to be excited about the implementation of such strategies. He believes in respect and tries to give respect to everyone and tries to make sure they know they are appreciated. “People do business with people. Relationships matter.” Read that again.

Nathan and his lovely wife live in Idaho Falls with their 4 children. He enjoys playing outdoors… just about any sport (but he really likes golf and basketball), shooting guns, hunting, off-roading in his UTVs, camping, hiking, traveling. The list goes on. Take a look at his “about me” video below to see who you might be interested in doing business with, face-to-face. 

Certifications

Posts by Nathan Hawkes

Local Marketing with Fundamental Local Listing Directories
Local Listings

76 Fundamental Local Listing Directories Your Business Needs To Be In

76 Current (2023) Top Local Directories You Need For Local SEO Citations Look, we get this question asked to us daily: “How can I rank higher in Google Maps?” or, “How can I get more traffic to my website from local listings?” We get it! Not only is it pridefully appealing to see your brand […]

Read More →
Dental-PPC-Marketing
Dental Marketing

Why do dentists rely on dental PPC marketing?

Dentists spend countless hours in medical schools to master their profession. However, being a good dentist doesn’t mean they are able to get most of the patients. This is where business and marketing skills come in. A successful dental practice not only needs a professional dentist but a sound marketing team or agency who can […]

Read More →
Youtube Optimization
Videos/Images

Youtube Optimization: Optimizing YouTube for Better Search Rankings

In this article, we will show the significance of YouTube search, which can be broken down into two aspects. The first is how YouTube optimization works and why it is essential. The second is how to increase views and traffic for your videos. Arcane Marketing, receives frequent inquiries about these topics, so we will cover […]

Read More →
Pagination Best Practices
On-Page Optimization

Pagination Best Practices For Search Engines

In this guide, you will learn what is pagination, why it is important, what are the different types of pagination, and what are the pagination best practices for search engines. Pagination is a versatile tool that can be used in various contexts such as displaying items on category pages, article archives, gallery slideshows, and forum […]

Read More →
E-Commerce Website Traffic
Search Engine Optimization

Increase Online Store Traffic: How to Get Traffic On E-Commerce Website in 2023

Driving traffic to your e-commerce website is crucial to the success of your online business. Without visitors, your online store won’t generate sales, and you won’t be able to grow your business. However, getting traffic to your e-commerce site can be a challenging task, especially in today’s competitive online marketplace. With so many other e-commerce […]

Read More →
Dental Practice SEO services
Dental Marketing

Importance of Dental SEO Services in 2023

It’s 2023, by and large, it’s easy to say that people use Google, or sometimes Bing, when they are looking for products and services they require. Therefore, if someone is looking for a dentist in the local area, they are definitively use a search engine to seek help. This places an even stronger reason for […]

Read More →
Ad Management

An Introduction To PPC Keyword Research 2023

If you launch a pay-per-click (PPC) campaign using a bunch of random keywords you think might work, do you know if anyone will click on your ad? The simple answer is yes. They will. How do you know it’s the right, targeted, audience that does click on your ad? But, when you don’t strategize your keywords […]

Read More →
Confused Dentist Noises
Local Listings

15 Local Directories Your Dental Office Should Be In

Updated for 2023 – The Best Dental Local Directories List Arcane Marketing has been able to help serve dental clients all over the US with digital marketing and specifically SEO. In fact, to date, we’ve worked with over 100 successful dental practices to help with their digital marketing success. This covers SEO, PPC, social media, […]

Read More →
Pay per click PPC management
Pay Per Click Advertising

Top 7 PPC Management Mistakes We Often See & How To Fix Them

Over the last decade, Google Ads has changed and evolved more times than we can even count. Many businesses recognize the importance of utilizing solid PPC management and Google Ads but don’t fully understand how the platform works. This causes delays in the learning process that lead to missed conversions and brand-building opportunities. With the […]

Read More →
analytics showing website traffic
Digital Marketing

Strategies For Attracting Over 1000 Visitors To Your Website | Episode 24 | Marketing of the Minds

How can I get more traffic to my website? When it comes to bringing more traffic to your website, there’s two main questions to ponder. What is it specifically that you want to accomplish? What is the end goal? You don’t want to just jump right into it without a plan in place or knowing […]

Read More →
website design
Digital Marketing

The Best Ways To Improve Website Performance | Episode 23 | Marketing of the Minds

Are you looking at your website and thinking, “It’s been a while since this has changed” or “This is really looking outdated”? Well, then it might be time to make a few changes. But don’t make those changes without a plan in place. You want to make sure your website is truly working for you. […]

Read More →
shaking hand close up shot
Digital Marketing

How To Sell More Of Your Services Without Increasing Your Workload | Episode 22

No matter the industry you are in, when it comes to increasing your sales revenue there can be a lot of natural barriers or obstacles that arise during the sale. Some of these obstacles may include: Lack of trust in the supplier Money or finances Don’t see the value Bad timing Lack of support from […]

Read More →
puzzle pieces
Digital Marketing

How To Connect & Align Your Marketing To Your Dream Customers | Episode 21

Identifying Your Target Audience Are you struggling with reaching your target audience with all of your marketing strategies, and ready to pull your hair out because you are not connecting with the right type of people for your business? That is not an uncommon issue for a lot of business owners, and often time takes […]

Read More →
laptop on table with mini cart full of money
Ad Management

How to Improve Your Paid Ads on Google and Social Media | Episode 20 | Marketing of the Minds

how to improve paid ads on google and social media Each year Clickfunnels hosts their annual marketing conference, Funnel Hacking Live, to provide opportunities for members of their community and others to meet together, to learn and celebrate their successes. This year Funnel Hacking Live happened in Orlando, Florida and Nathan Hawkes and Terry Hansen […]

Read More →
team of digital marketing specialists
Digital Marketing

The Four Levels of Digital Marketing Success That Your Competitors Hope You Don’t Learn | Episode 19 | Marketing of the Minds

Identifying four levels of digital marketing success When you aren’t getting the results you anticipated, where do you turn for answers? So you are not getting the number of visitors to your website, the leads aren’t coming in, and the sales aren’t closing nearly to the degree that you would like. And you’re just not […]

Read More →
girl with numbers and data
Digital Marketing

How To Improve Your Marketing Strategy Even If You Hate Numbers and Data | Episode 18 | Marketing of the Minds

Data-Driven Marketing strategy We all want to know how to work smarter, not harder, right? Well we’ve got some great strategies to help you work smarter on your digital marketing. If you are wanting to improve your marketing strategy you definitely have to be willing to come back to the basics. Don’t jump to the […]

Read More →
scrabble letters that spell like
Digital Marketing

How To Increase Customer Engagement On Social Media | Episode 17 | Marketing of the Minds

The Role of Social Media in Customer Engagement If you’re like most entrepreneurs and marketers you are doing pretty good at posting content to social media and on your website.  But the problem is no one sees it, engages with it or ends up taking the action you want them to take. It can be […]

Read More →
digital marketing analytics
Digital Marketing

Keeping Track of Your Digital Marketing Efforts | Episode 0016 | Marketing of the Minds

How do we keep track of our digital marketing efforts and what is working well? After learning the right strategies in growing your professional services business and standing out from the competition on Episode 14 and 15  of our Marketing of the Minds series, it is about time you start tracking all these efforts. Tracking […]

Read More →
digital marketing strategy for professional services
Digital Marketing

Stand Out From Your Competition | Episode 0015 | Marketing of the Minds

What are the best practices that I can do as an owner to enhance what is being done by a marketing agency? When you are the professional in your industry, it makes sense to outsource some of the aspects of your professional services business that you are not familiar with, or don’t have the time […]

Read More →
medical professional talking to a patient
Digital Marketing

How to Grow Your Professional Services Business | Episode 14 - Marketing of the Minds

How do I drive more people to make an inquiry into my professional services business? As a digital marketing agency, we get asked a lot “How do we drive more people to make an inquiry into our business?” Isn’t this the main goal when you are trying to grow your brand as a professional service provider? […]

Read More →
Empower-Dental-Practice
Dental Marketing

Empower your Dental Practice with Local SEO

Are you looking for increased growth for your dental practice? Are terms like SEO and Local SEO confusing for you? Well, your dentist practice needs to gain more clients considering the growing competition in the field. Read ahead as to how local SEO can play a major role in empowering your dental practice.  What is […]

Read More →
Dental-Practice
Dental Marketing

How can top dental marketing companies grow your dental practice?

A dental practice’s success is dependent on the number of patients that come in every day. Of course, old customers are essential, but you need new clients now and then for growth. To ensure that your dental practice business is lucrative, you need to incorporate different strategies. However, focusing all your energy on marketing can […]

Read More →
Google Tag Manager
Search Engine Optimization

How To Share Access To Google Tag Manager

Google Tag Manager is another useful tool in SEO and PPC marketing efforts. Tag Manager allows for a much more granular event and conversion tracking than Google Ads, and Google Analytics. Providing other users with access to Google Tag Manager account is thankfully, a simple straightforward process requiring only the email of the person you […]

Read More →
Google Analytics
Analytics Tracking

How To Share Access To Google Analytics

Google Analytics is an incredibly important tool when it comes to Search Engine Optimization. It allows the strategists to track the fruits of their efforts, and determine whether or not the efforts are working as well as they should. Granting your account manager access to your  google analytics account is a very simple process that […]

Read More →
SEO Siloing
Search Engine Optimization

SEO Siloing vs Pyramid Styling: Which Website Structure Is Better for User Engagement and Conversions?

Creating a successful website that engages users and drives conversions is all about finding the right site structure. Many digital marketers choose SEO siloing, while …

Read More →
Marketably Logo
Arcane Marketing Logo

Marketably Has Merged With Arcane Marketing!

You can still expect the same high-quality services you came to know and love at Marketably, but now with an expanded offering of additional marketing services and additional resources!

SSP Logo
Arcane Marketing Logo

Strategic Social Partners Has Merged With Arcane Marketing!

You can still expect the same high-quality services you came to know and love at Strategic Social Partners, but now with an expanded offering of additional marketing services and additional resources!

Gravity Logo Small
Arcane Marketing Logo

Gravity Pictures Has Merged With Arcane Marketing!

You can still expect the same high-quality services you came to know and love at Gravity Pictures, but now with an expanded offering of additional marketing services and additional resources!