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Nathan Hawkes

Nathan Hawkes

President & Founder

Nathan Hawkes has been in the online marketing world for over 13 years now. His knowledge and skill set in SEOPPCSocial Media, and Conversion Rate optimization run 2nd to none. Nathan is the President and founder of Arcane Marketing. His responsibilities include, but aren’t limited to, marketing (specifically for our agency), partnerships, business relations, company culture, and overseeing all aspects of inbound revenue.

“I’m known as the professional fixer/sniper in the SEO and PPC industry. I got my start in 2007 and got my feet wet when I helped to start another online marketing agency that eventually became ranked the #1 online marketing agency in the nation for 5 years in a row, by several different 3rd party rating agencies. After nearly a decade of working with thousands of companies with their online marketing campaigns and masterminding their SEO & PPC strategies, I decided to use all of the experience and knowledge to create an additional and more perfectly run online marketing and boutique agency without all the fluff and riff-raff (specifically the high prices).  People just want to see results and the increase in revenue from their online marketing efforts.

When it comes to helping different companies with their online marketing strategies, I’ve found there are two types of companies we deal with:

‘Sometimes they want to get involved in the nitty-gritty details and other times they just want to see how it all plays out with use of a specialty online marketing agency like Arcane Marketing.’

I’ve helped shape our agency to specifically and accurately work with both of those types of people, and everyone in between. Setting correct expectations, communication, and then getting the desired results are where you win with the team I’ve created at Arcane Marketing.

When it comes to work and job experience, I bring many years of technology and management experience to the table. As a true student to the Online Marketing industry, my talent stems from an uncanny ability to communicate and explain complex marketing concepts or strategies to anyone and to help them not only easily understand them, but also to get excited about implementing them. As we all know, Google is extremely complex and intelligent. Understanding how Google works and what they want to see is something that I have a keen knowledge of.

Most of my experience stems from laboring and learning for over 15 years in the technology, retail, and management industries. I’ve successfully managed people and produced successful teams that easily reach and surpass just about any goal placed before us – seriously. Having won multiple production and management awards over the years, I bring and lead with that work ethic and excitement to the Arcane Marketing team.

Communication is a pinnacle core value of Arcane Marketing. All disappointment comes from unmet expectation. In the digital marketing world, targets and goals change often. You have to stay on top of the direction. Without good expectation communication we are the same old SEO company that you already know and hate. I’ve made sure that everyone working at Arcane Marketing has had that concept pounded into them.

If you want to know more about my personal life… I am married to the most beautiful wife I could ask for. I have 4 of the very best-looking and smart kids on earth that I could not be more impressed with. They are the ones that teach me how to be the man I am. 3 girls and a son.  A well-rounded house-hold.

As a family living in Idaho Falls, ID, we enjoy many of what this great country has to offer. We like to play outdoors, just about any sport – but I particularly pay attention to basketball and golf. I love to shoot guns, go hunting, do some off-roading, camping, hiking, traveling and just about anything else that has to do with my family. I’m a big foodie and feel like I have a great palette for taste ☺ I have a big heart and I’m willing to help others to do just about anything. I try hard to give top-notch respect to everyone I meet and make sure they know they are appreciated. One thing you can always count on from me is 100% honesty and integrity. All. The. Time.

I love life and thirst for more knowledge. That’s why I’m talented at the SEO, PPC, Social Media, and online marketing games… there’s so much to learn and do. The strategy behind it and all the challenges… I love it.”

Certifications

Nathan Hawkes Google Ads Certifications and Awards
Nathan’s Current Google Ads Certifications and Awards
Nathan Hawkes Digital Sales Certification
Digital Sales Certification
Nathan Hawkes Shopping Ads Certification
Shopping Ads Certification
Nathan Hawkes Google Ads Video Certification
Google Ads Video Certification
Nathan Hawkes Google Ads Fundamentals Certification
Google Ads Fundamentals Certification
Nathan Hawkes Google Display Ads Certification
Google Display Ads Certification
Nathan Hawkes Google Ads Mobile Certification
Google Ads Mobile Certification
Nathan Hawkes Google Analytics For Beginners 3-1-2019

Posts by Nathan Hawkes

Community News

Arcane Marketing Public Announcement About CoronaVirus Situation

If you have any questions or comments, we encourage you to contact us by calling (208) 938-5988 -or- fill out a quick contact form here. ———- To Our Valued Clients, Like so many of you, we have spent the last several days and weeks learning about the CoronaVirus (COVID-19) and how it is impacting our …

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Social Media

Facebook, LinkedIn & Instagram Advertising | Brand Awareness Hack

We are just about to 2020 and I still can’t believe that people aren’t using this hack… This video will teach you about a simple but important Digital Marketing Hack that most people are still not utilizing today! You or your brand need to stand out! Well here’s an easy way to do it! One …

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Uncategorized

The Power of Partnerships

The common recommendation around partnerships is, “don’t get into partnerships”, “partnerships are hard”, “partnerships are like a bad marriage”…etc., etc. However, these folks that are commonly providing these recommendations are people I would never want to be partners with. The challenge is that it takes hard work and not everyone knows how to work hard. …

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Link Acquisition/ Link Building

What You Need To Know About Link Building

Link building is an important factor in SEO. Unfortunately, too many SEO companies don’t utilize this strategy properly; they purchase hundreds or even thousands of spammy backlinks to a website, which can give it a slight boost for a little while, only for the iron fist of Google to crack down. Then all progress is …

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Google Ads Featured Image
PPC

The Top 5 Areas To Pay Attention To In Google Ads

This guide will teach you what Google Ads is and point out the 5 areas that are critical to pay attention to in order to get the best return on investment with your ads. Google is a search engine that answers questions from around the world with a blend of paid advertising and organic results. …

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Featured Images For Online Marketing
SEO

Featured Images For Blog Posts And Landing Pages

When you are putting together a blog post or building a landing page for your website, one of the most important aspects of this task is going to be what you do with the images. In this post, we will go over the featured images that you should be using each time you create new …

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Internal Links Complete The Puzzle
SEO

5 Minutes That Will Improve Your SEO Efforts: Internal Links

An imperative part of mastering your SEO technique is the use of internal links. It is important to fully understand how these links work and the best way to implement them throughout your website. This will ensure you have an organized, user friendly web page for both the user and search engines.  Internal links are …

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woman on laptop - SEO in 2020
SEO

Heading Tags For SEO

We know that content is a major factor in the success of any online marketing plan. However, not all content is created equal. In this post, we’ll go over an aspect of your content that can give your page a boost when used properly — heading tags. Yeah, we know this is not the most …

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On-page Website Optimization

What You Need To Know About Blog Categorization

Site Structure & Its Impact On SEO There are many ways in which Google decides how websites rank in the SERP (Search Engine Result Page), and site structure is one of these factors. Let’s say you have a website where you primarily blog about goal achievement and personal growth. If you’ve been categorizing your blog …

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On-page Website Optimization

Everything You Need To Know About Title Tags

What Are Title Tags?   A title tag is a brief description of a page that shows up on a SERP (search engine results page). It is an HTML element that shows the title of a page as a clickable headline. Title tags are generally quite short, and ideally, they should provide a short-and-sweet description …

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Blog Post

Giving Back

Why I volunteer.. It’s about giving back, being involved and making connections. What I do to give back will never be enough to compensate for the new skills, joy, connections and friendships I have received throughout the years. I get an opportunity to learn new skills, I interact with a mix of personalities and all …

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Blog Post

How To Measure ROI

Return on Investment (ROI), one of the most important acronyms for an entrepreneur and businessman. We always want to know what we will get in return for our investment, be it time, resources or money. If we can’t determine if the return is worth it, we usually won’t invest in the item or service. But …

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Blog Post

Strategic Social Partners has entered into a definitive agreement to acquire privately-held Kraupp Inc.

IDAHO FALLS, ID May 21, 2018 — Strategic Social Partners has entered into a definitive agreement to acquire privately-held Kraupp Inc., an award winning website design and development agency. Kraupp Inc. is one of the premier web agencies in Eastern Idaho with clients ranging from small businesses to nonprofit organizations and enterprise level startups. This …

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Best SEO Company
Online Marketing

The Best SEO Company

Why Arcane Marketing Is The Best SEO Company Choice For You Are you looking for the best SEO company to get your small to medium size business the traffic it deserves? Do you want to improve your company’s rank in Google’s search results?  At Arcane Marketing, we strive to bring all of our clients professional …

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Search Engine Optimization

Stress Free Brainstorming

Every great business starts with an exciting idea. Your great ideas are the fuel for your website to get readers excited about your product. However, it can be difficult to filter through all the ideas to get the best posts on your site. We get hung up on google trends, social media presence, and the …

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Search Engine Optimization

Do's and Don'ts of Keyword Research

[cs_content][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ _order=”0″ style=”margin: 0px;padding: 45px 0px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]Keyword research is absolutely vital to SEO. By researching trends in search history you will gain crucial knowledge about your customer base. Once you know what your customers are …

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Search Engine Optimization

Who Should You Optimize Your Website For: Humans or Robots?

An important aspect of SEO is making sure your website is easy for both users and search engine robots to understand and utilize. Although search engines have become increasingly sophisticated, they still can’t see and understand a web page the same way a human can. SEO helps the engines figure out what each page is …

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Social Media Marketing

Email Marketing & Blogging

Social media can be invaluable to a variety of online businesses for a lot of reasons. It’s important to realize, though, Twitter and Facebook aren’t the only online platforms for promoting your business. More traditional methods like blogs and email marketing are still effective if used correctly. Newer methods like live video streaming can also …

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Social Media Marketing

Using Quotes for Better User Engagement

There is no denying that experts quote (and, if not more so, random quotes) are insanely popular on social media, especially on Twitter, where a single quote will be passed around thousands of times. It is seen constantly and includes motivational quotes to kickstart the day or the week, to song lyrics that express a …

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Web Design & Development

Website Design and Development

Web designers and web developers alike have both shared the same struggle over the last decade. How to design for the user and for the search engines. We hear it all the time; “I want a website to generate a lot of traffic, but it also has to look good and convert well too.” You …

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Uncategorized

COVID-19, CARES ACT, Payroll Protection Plan (PPP), Economic Impact Disaster Loans (EIDL), Student Loans, Mortgage Forgiveness and More

A conversation with Scott Smith with Smith, Kunz & Associates, PLLC Talking COVID-19, Cares ACT, Payroll Protection Plan (PPP), Economic Impact Disaster Loans (EIDL), Student …

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Marketably Has Merged With Arcane Marketing!

You can still expect the same high-quality services you came to know and love at Marketably, but now with an expanded offering of additional marketing services and additional resources!

  • SEO
  • PPC Management
  • Paid Social Campaigns
  • Reputation Management
  • Branding
  • Conversion Optimization
  • Videography
  • Website Design
  • Graphic Design
  • Photography
  • Marketing Website Audits
  • Marketing Strategy Consulting

Strategic Social Partners Has Merged With Arcane Marketing!

You can still expect the same high-quality services you came to know and love at Strategic Social Partners, but now with an expanded offering of additional marketing services and additional resources!

  • SEO
  • PPC Management
  • Paid Social Campaigns
  • Reputation Management
  • Branding
  • Conversion Optimization
  • Videography
  • Website Design
  • Graphic Design
  • Photography
  • Marketing Website Audits
  • Marketing Strategy Consulting

Gravity Pictures Has Merged With Arcane Marketing!

You can still expect the same high-quality services you came to know and love at Gravity Pictures, but now with an expanded offering of additional marketing services and additional resources!

  • SEO
  • PPC Management
  • Paid Social Campaigns
  • Reputation Management
  • Branding
  • Conversion Optimization
  • Videography
  • Website Design
  • Graphic Design
  • Photography
  • Marketing Website Audits
  • Marketing Strategy Consulting