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Nathan Hawkes President of Arcane Marketing

Nathan Hawkes

President & Founder

Nathan Hawkes’ vast experience and success in the digital marketing world began in 2007.
He is known as the professional fixer/sniper in the digital marketing industry, but has the most Nathan Hawkes Digital Marketing Leadership Award experience in SEO and PPC. As the President of Arcane Marketing, he brings an extensive knowledge and skill set — not only in SEO and PPC — but also Social Media and Conversion Rate Optimization that run 2
nd to none. After working in the industry initially for other companies, he used his experience and unique set of talents to create a better balanced online marketing and boutique-style agency where clients can see results and increase in revenue from their online marketing efforts, without the “fluff and riff-raff,” as he calls it. He is a true student of the digital marketing industry and as such, stays current and on the cutting edge of the newest trends in digital marketing.

In June of 2021, Nathan will be presented a prestigious digital marketing award for leadership in the industry. This award can only be given from an outside nomination and thorough interview. 

Nathan has a gift for communication and believes communication is a pinnacle core value of Arcane Marketing. All disappointment comes from unmet expectations. As the industry changes, as you encounter new dynamic situations in the online world, communication is critical. Knowing what to expect, when to expect it, and becoming not only aware of it but knowledgeable as well is key to a great business relationship. As goals and targets in the digital marketing world change often, he believes communicating expectations is one thing that sets Arcane Marketing above the others and helps to dodge disappointment that comes from those unmet expectations. He has an uncanny talent for explaining complex marketing concepts or strategies in an easily understood fashion. This, in turn, enables the client to not only understand but to be excited about the implementation of such strategies. He believes in respect and tries to give respect to everyone and tries to make sure they know they are appreciated. “People do business with people. Relationships matter.” Read that again.

Nathan and his wife live in Idaho Falls with their 4 children. He enjoys playing outdoors… just about any sport, shooting guns, hunting, off-roading in his UTVs, camping, hiking, traveling. The list goes on. Take a look at his “about me” video below to see who you might be interested in doing business with, face-to-face. 

Certifications

Nathan’s Google Ads Certifications

Posts by Nathan Hawkes

Empower-Dental-Practice
Dental Marketing

Empower your Dental Practice with Local SEO

Are you looking for increased growth for your dental practice? Are terms like SEO and Local SEO confusing for you? Well, your dentist practice needs to gain more clients considering the growing competition in the field. Read ahead as to how local SEO can play a major role in empowering your dental practice.  What is …

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Dental-Practice
Uncategorized

How can top dental marketing companies grow your dental practice?

A dental practice’s success is dependent on the number of patients that come in every day. Of course, old customers are essential, but you need new clients now and then for growth. To ensure that your dental practice business is lucrative, you need to incorporate different strategies. However, focusing all your energy on marketing can …

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Dental-SEO-Services-In-2021
Dental Marketing

Importance of Dental SEO Services in 2021

Today, most people use the internet when they are looking for products and services they require. Therefore, if someone is looking for a dentist in the local area, they will probably use a search engine to seek help. As a result, your dental practice needs to show up on these search results rankings if you …

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Dental-PPC-Marketing
Dental Marketing

Why do dentists rely on dental PPC marketing?

Dentists spend countless hours in medical schools to master their profession. However, being a good dentist doesn’t mean they are able to get most of the patients. This is where business and marketing skills come in. A successful dental practice not only needs a professional dentist but a sound marketing team or agency who can …

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Google Tag Manager
Uncategorized

How To Share Access To Google Tag Manager

Google Tag Manager is another useful tool in SEO and PPC marketing efforts. Tag Manager allows for a much more granular event and conversion tracking than Google Ads, and Google Analytics. Providing other users with access to Google Tag Manager account is thankfully, a simple straightforward process requiring only the email of the person you …

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Google Analytics
Uncategorized

How To Share Access To Google Analytics

Google Analytics is an incredibly important tool when it comes to Search Engine Optimization. It allows the strategists to track the fruits of their efforts, and determine whether or not the efforts are working as well as they should. Granting your account manager access to your  google analytics account is a very simple process that …

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Getting Access To Google My Business Homepage
Digital Marketing

How To Share Access To Google My Business

Sharing access to Google My Business is a really easy process. But without any experience using the program, It can be difficult to know exactly where to go and what to do. All you need to grant someone access to a Google My Business Account is admin access to that business listing, and the e-mail …

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CRO
On-Page Optimization

What Is Conversion Rate Optimization?

Those of you who occasionally work with digital marketers, or who may be considering adding digital marketing services to your marketing strategy have likely come across the term Conversion Rate Optimization. Conversion rate optimization refers to a specific practice within digital marketing of experimenting with changes to the website and funnels in order to increase …

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Uncategorized

When You Should Consider Becoming A White Label

We work with many white label digital marketing agencies throughout the United States. Why? Well, it’s because we’re good at what we do! And we know that our white label partners are crucial pieces of our success. This post isn’t so much about working for white label agencies so much as it is about why …

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PPC Search
Ad Management

How To Choose The Best PPC Management Company

  Your search for a pay per click management company can be difficult. Here is a guide that will tell you what to look for on your quest.   We all have the same question. What is PPC (Pay Per Click)? And how does it work? PPC is an online marketing strategy where the advertiser pays …

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Couple On Computer
Digital Marketing

What Are The 5 Best Ways To Grow Your Small Business?

Building a business takes A LOT of work. Most of the time it can seem like quite a thankless task. On top of that, getting more customers through the doors of your business feels impossible. Marketing for a small business can seem overly expensive and produce too little results. Trust me, I’ve been there. That’s …

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Digital Landscape With People Navigating Webpages And Binary Code
Digital Marketing

The Truth About SEO In 2020 And Beyond

I am going to say some things that most marketing agencies don’t have the strength to say. This information is going to be regarded as blasphemous and heretical. Hell, it might even be labeled as criminal in the internet marketing community. But, it has to be said. You Are Doing SEO WRONG! It’s the truth. …

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Reputation Management
Digital Marketing

What Are The 3 Best Reputation Management Methods?

A few years back while working at an auto repair shop I was finishing up the repairs for a first-time customer. She had dropped in needing work done in a hurry, so we got her in and out in under an hour (quite a difficult feat when dealing with repair). She left the shop an …

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Woman editing videos
Videos/Images

How To Make Your Own Marketing Videos For Your Business - Part 3: Editing

The finish line is now within sight. You have acquired the right gear and you have shot your video. There is only one thing left to do before you can publish and promote your new marketing video – you need to edit it. In this article, I’ll briefly discuss various tools available that you can …

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Woman recording herself with a video camera
Videos/Images

How To Make Your Own Marketing Videos For Your Business - Part 2: Create Your Video Content

You now have all of the gear necessary to begin creating your marketing videos. Now the fun begins. Before you get started, you’re going to need some direction. Big budget Hollywood movies don’t begin filming until a screenplay has been written. Likewise, none of the actors and actresses in those movies can begin their job …

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Video Production Graphic
Videos/Images

How To Make Your Own Marketing Videos For Your Business - Part 1: Acquiring The Right Gear

Video is perhaps the most effective way to showcase what you have to offer, be it a service, product, or idea. A well planned and executed marketing video can result in increased exposure, additional interest, and improved business relationships. According to a recent article from Bitable: 81% of businesses use video as a marketing tool …

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Local Marketing with Fundamental Local Listing Directories
Local Listings

76 Fundamental Local Listing Directories Your Business Needs To Be In

76 Current (2020) Top Local Directories You Need For Local SEO Citations Having been in the local SEO business for many years now, we’ve been successful in aggregating information and data for us to use and check against when it comes to some of our Local SEO Services. However, we also spend a lot of …

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Cat hissing because of negative reviews on her Google My Business Listing
Digital Marketing

What To Do If Somebody Has Left Fake And Negative Reviews On Your Google Maps Listing

On Memorial Day weekend, I received a text from a prior client of mine (well, they aren’t a “prior” client, actually. Their services are on pause at the moment because their governor forced them to close their business due to the COVID-19 pandemic). Anyways, just as I was about to crack open my first Miller …

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Google My Business | Episode 002 | Marketing Of The Minds
Local Listings

Google My Business | Episode 002 | Marketing Of The Minds

Google My Business — What You Should Know Every business owner, manager, and marketer should know what Google My Business (GMB) is and how to use it. If you don’t know much about it, now is the time to get informed and make use of this opportunity to grow your business. For starters, we’ll go …

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Marketing Of The Minds Pilot Episode Featured Image
Digital Marketing

Pilot | Episode 001 | Marketing Of The Minds

The Digital Marketing World Can Seem Chaotic, But It Doesn’t Have To Be In the first episode of Marketing of the Minds, our experts discuss the current trends across all digital marketing platforms. From how to navigate the new and uncertain world of digital marketing, to getting FREE money from Google and effective marketing “hacks” …

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Digital Marketing

What Kind of Social Media Marketing Services Are Out There?

Contact Arcane Marketing with Your Social Media Needs! Millions of people are on social media every single day. Since the start of the Coronavirus, Facebook (Desktop) has seen a 27% increase in average daily traffic. People are spending more and more time on their devices, and this is one of the major reasons why social …

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5 tips to increase motivation while working from home
Announcements

5 Tips to Increase Motivation/Stay Focused While Working From Home

Hello my friends, Nathan Hawkes here – President of Arcane Marketing. As requested by our governor with the stay at home order, we’ve had our team and staff working remote for almost a month now. Fortunately for us, we are almost business as usual, but working almost entirely remote. It’s interesting, we’ve had a few …

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Pay Per Click Management
Ad Management

6 Reasons You Should Invest In Google Ads Marketing

1 – Google Ads Marketing Is Best For Lead Generation Marketing with Google Ads is one of the best channels to use for lead generation. Done properly, Google Ads have the potential to bring extremely targeted leads to your website, landing page, opt-in form or other online platform. This kind of platform allows you to …

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search engine optimization
Digital Marketing

What Is SEO?

So you aren’t sure what SEO (search engine optimization) is? If you’ve made your way to this article, you probably have at least a general idea that it is a large part of digital marketing. Any business owner that wants to take their company to the next level should be paying attention to their online …

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girl with numbers and data
Digital Marketing

How To Improve Your Marketing Strategy Even If You Hate Numbers and Data | Episode 18 | Marketing of the Minds

Data-Driven Marketing strategy We all want to know how to work smarter, not harder, right? Well we’ve got some great strategies to help you work …

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Marketably Logo
Arcane Marketing Logo

Marketably Has Merged With Arcane Marketing!

You can still expect the same high-quality services you came to know and love at Marketably, but now with an expanded offering of additional marketing services and additional resources!

SSP Logo
Arcane Marketing Logo

Strategic Social Partners Has Merged With Arcane Marketing!

You can still expect the same high-quality services you came to know and love at Strategic Social Partners, but now with an expanded offering of additional marketing services and additional resources!

Gravity Logo Small
Arcane Marketing Logo

Gravity Pictures Has Merged With Arcane Marketing!

You can still expect the same high-quality services you came to know and love at Gravity Pictures, but now with an expanded offering of additional marketing services and additional resources!

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