Nathan Hawkes’ vast experience and success in the digital marketing world began in 2006.
He is known as the professional fixer/sniper in the digital marketing industry, but has the most experience in SEO and PPC. As the President of Arcane Marketing, he brings an extensive knowledge and skill set — not only in SEO and PPC — but also Social Media and Conversion Rate Optimization that run 2nd to none. After working in the industry initially for other companies, he used his experience and unique set of talents to create a better balanced digital marketing and boutique-style agency where clients can see results and increase in revenue from their online marketing efforts, without the “fluff and riff-raff,” as he calls it. He is a true student of the digital marketing industry and as such, stays current and on the cutting edge of the newest trends in digital marketing.
In the years of 2020, 2021, and 2022, Nathan has been presented with a prestigious digital marketing award for the top 100 leaders in the digital marketing industry. This award can only be given from an outside nomination and thorough interview. Additionally, the Arcane Marketing team has earned the same awards for performance in the digital marketing industry as a whole.
Nathan has a gift for communication and believes communication is a pinnacle core value of Arcane Marketing. All disappointment comes from unmet expectations. As the industry changes, as you encounter new dynamic situations in the online world, communication is critical. Knowing what to expect, when to expect it, and becoming not only aware of it but knowledgeable as well is key to a great business relationship. As goals and targets in the digital marketing world change often, he believes communicating expectations is one thing that sets Arcane Marketing above the others and helps to dodge disappointment that comes from those unmet expectations. He has an uncanny talent for explaining complex marketing concepts or strategies in an easily understood fashion. This, in turn, enables the client to not only understand but to be excited about the implementation of such strategies. He believes in respect and tries to give respect to everyone and tries to make sure they know they are appreciated. “People do business with people. Relationships matter.” Read that again.
Nathan and his lovely wife live in Idaho Falls with their 4 children. He enjoys playing outdoors… just about any sport (but he really likes golf and basketball), shooting guns, hunting, off-roading in his UTVs, camping, hiking, traveling. The list goes on. Take a look at his “about me” video below to see who you might be interested in doing business with, face-to-face.