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Nathan Hawkes

President

Nathan Hawkes: Mastering the Digital Marketing Landscape

Who Am I?

I’m Nathan Hawkes, a highly experienced digital marketing professional with over 18 years of experience in the industry as of 2024. From the early days of SEO to today’s complex digital ecosystem, I’ve been on able to unravel the “arcane” mysteries of online success and I share that with our team and our clients.

With my time in the industry and experience in digital marketing gained over the years, I’ve earned recognition as a top leader in the industry. 2024 marks my 18th year in the digital marketing industry. As President of Arcane Marketing, I’ve gained extensive experience SEO, PPC, Social Media, and Conversion Rate Optimization. I started Arcane Marketing in 2015 to offer clients tangible results and increased revenue without unnecessary fluff or minutia you find with most digital marketing agencies.

If you talk with me, you’ll find that I’m fully committed to staying ahead of industry trends and have received many prestigious awards for contributions to digital marketing. I’ve been a featured guest on over 50 different podcast episodes. Feel free to reach out if you want to chat on your show. No podcast is too small for good, friendly, conversation on just about anything regarding digital marketing :)

Communication is not only critical, but key at Arcane Marketing. I’ve always emphasized its importance in fostering successful client relationships. I’ve found that I have a talent in simplifying complex marketing concepts and strategies, ensuring our clients understand and know them. I’ve always not only believed, but often talk about the idea that businesses don’t do business with other businesses, rather it’s people who do business with people. Relationships matter. That’s the backbone of what you’ll find in our agency.

Arcane Marketing: Where Strategy Meets Results
Fast forward to the present—I now lead the charge at Arcane Marketing as the President. Our team is trained to be highly specialized in specific areas of the digital marketing that we service. These areas include, but are not limited to:

Nathan Hawkes Digital Marketing Leadership Award

Lets Connect!

Feel free to check out my LinkedIn profile to learn more about my professional journey and interests. Let’s connect and explore potential opportunities together!

Enough about me. Let’s talk about you. Whether you’re a fellow marketer seeking enlightenment, a student looking for career advice, or a business owner hungry for growth, I’m all ears. Reach out, and let’s talk. You’ll find that I’m willing to talk and listen as everyone around me has something to teach me.

P.S. If you’re curious about my certifications, I’ve got a collection that rivals a Wall Street trader’s portfolio: Google Analytics, Google Tag Manager, Google Business Profile, Google Data Studio, Google Shopping Ads, Google Video Ads, Display Ads, and Search Ads. All the same in Bing/Microsoft. Yep, I’m the real deal and not just a talker.

Outside of work, I thoroughly spending time outdoors with my beautiful wife and four children. I often indulge in sports like golf and basketball, as well as activities like hunting, off-roading, camping, and traveling.

Watch the “about me” video to get to know me better and see why I could be someone you’d want to do business with.

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Certifications

Posts by Nathan Hawkes

Local Marketing with Fundamental Local Listing Directories
Local Listings

72 Fundamental Local Listing Directories Your Business Needs To Be In

72 Current (2024) Top Local Directories You Need For Local SEO Citations *Latest Update – January 2024 Look, we get this question asked to us daily: “How can I rank higher in Google Maps?” or, “How can I get more traffic to my website from local listings?” We get it! Not only is it pridefully […]

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Confused Dentist Noises
Local Listings

11 Local Directories Your Dental Office Should Be In

Updated for 2024 – The Best Dental Local Directories List Arcane Marketing has been able to help serve dental clients all over the US with digital marketing and specifically SEO. In fact, to date, we’ve worked with over 100 successful dental practices to help with their digital marketing success. This covers SEO, PPC, social media, […]

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Pexels August De Richelieu
Local Listings

70 Local Listing Sites Your Law Firm Needs To Be In

When life gets tough, people often find themselves in need of legal help. As a law firm, it’s crucial for you to be easily found by those seeking your services. While generic local directories might not be tailored specifically to your profession, there are plenty of other listing opportunities that can boost your website’s visibility, […]

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Digital Marketing

Expert Tips & Strategies to Boost ROI With Segmentation and AI Integration

In a recent episode of “E-Coffee with Experts,” host Ran invited Nathan Hawkes, President of Arcane Marketing, to share invaluable insights on leveraging segmentation and AI integration to elevate ROI in digital marketing. He emphasizes how dissecting the target market into more manageable and targeted segments allows marketers to craft personalized campaigns that resonate with […]

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Social Media Icons on Mobile Phone
Social Media

Social Media Marketing Guide: How To Maximize Social Media Posts Engagement In 2024

In the world of social media stability, 2023 has unfolded as a dynamic year. Twitter underwent significant changes, Meta introduced Threads, numerous emerging social media platforms divided the marketable audience, a considerable influx of influencers dominated content creation, and various other noteworthy developments occurred. In 2024, harnessing the power of social platforms requires a strategic […]

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Uncategorized

Unmasking Modern Facebook Scams in 2023: How to Protect Your Online Presence

In the ever-evolving digital landscape, social media platforms like Facebook have become breeding grounds for various forms of cybercrime, including sophisticated scams that prey on unsuspecting users. With the increasing integration of our lives into the online world, it’s crucial to stay vigilant and informed about the latest tactics scammers employ to compromise our personal […]

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PPC agency
Pay Per Click Advertising

How To Choose A PPC Agency: 8 Key Factors For Making the Right Choice

In a sea of self-proclaimed PPC experts, separating the wheat from the chaff can be a daunting task. So, how do you navigate through the noise and discover a genuine PPC team of experts who can effectively drive revenue through your ads? Look no further than this informative article, serving as your compass on the […]

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Dental-PPC-Marketing
Dental Marketing

Why do dentists rely on dental PPC marketing?

Dentists spend countless hours in medical schools to master their profession. However, being a good dentist doesn’t mean they are able to get most of the patients. This is where business and marketing skills come in. A successful dental practice not only needs a professional dentist but a sound marketing team or agency who can […]

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Youtube Optimization
Videos/Images

Youtube Optimization: Optimizing YouTube for Better Search Rankings

In this article, we will show the significance of YouTube search, which can be broken down into two aspects. The first is how YouTube optimization works and why it is essential. The second is how to increase views and traffic for your videos. Arcane Marketing, receives frequent inquiries about these topics, so we will cover […]

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Pagination Best Practices
On-Page Optimization

Pagination Best Practices For Search Engines

In this guide, you will learn what is pagination, why it is important, what are the different types of pagination, and what are the pagination best practices for search engines. Pagination is a versatile tool that can be used in various contexts such as displaying items on category pages, article archives, gallery slideshows, and forum […]

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E-Commerce Website Traffic
Search Engine Optimization

Increase Online Store Traffic: How to Get Traffic On E-Commerce Website in 2023

Driving traffic to your e-commerce website is crucial to the success of your online business. Without visitors, your online store won’t generate sales, and you won’t be able to grow your business. However, getting traffic to your e-commerce site can be a challenging task, especially in today’s competitive online marketplace. With so many other e-commerce […]

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Dental Practice SEO services
Dental Marketing

Importance of Dental SEO Services in 2023

It’s 2023, by and large, it’s easy to say that people use Google, or sometimes Bing, when they are looking for products and services they require. Therefore, if someone is looking for a dentist in the local area, they are definitively use a search engine to seek help. This places an even stronger reason for […]

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Ad Management

An Introduction To PPC Keyword Research 2023

If you launch a pay-per-click (PPC) campaign using a bunch of random keywords you think might work, do you know if anyone will click on your ad? The simple answer is yes. They will. How do you know it’s the right, targeted, audience that does click on your ad? But, when you don’t strategize your keywords […]

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Pay per click PPC management
Pay Per Click Advertising

Top 7 PPC Management Mistakes We Often See & How To Fix Them

Over the last decade, Google Ads has changed and evolved more times than we can even count. Many businesses recognize the importance of utilizing solid PPC management and Google Ads but don’t fully understand how the platform works. This causes delays in the learning process that lead to missed conversions and brand-building opportunities. With the […]

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analytics showing website traffic
Digital Marketing

Strategies For Attracting Over 1000 Visitors To Your Website | Episode 24 | Marketing of the Minds

How can I get more traffic to my website? When it comes to bringing more traffic to your website, there’s two main questions to ponder. What is it specifically that you want to accomplish? What is the end goal? You don’t want to just jump right into it without a plan in place or knowing […]

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website design
Digital Marketing

The Best Ways To Improve Website Performance | Episode 23 | Marketing of the Minds

Are you looking at your website and thinking, “It’s been a while since this has changed” or “This is really looking outdated”? Well, then it might be time to make a few changes. But don’t make those changes without a plan in place. You want to make sure your website is truly working for you. […]

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shaking hand close up shot
Digital Marketing

How To Sell More Of Your Services Without Increasing Your Workload | Episode 22

No matter the industry you are in, when it comes to increasing your sales revenue there can be a lot of natural barriers or obstacles that arise during the sale. Some of these obstacles may include: Lack of trust in the supplier Money or finances Don’t see the value Bad timing Lack of support from […]

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puzzle pieces
Digital Marketing

How To Connect & Align Your Marketing To Your Dream Customers | Episode 21

Identifying Your Target Audience Are you struggling with reaching your target audience with all of your marketing strategies, and ready to pull your hair out because you are not connecting with the right type of people for your business? That is not an uncommon issue for a lot of business owners, and often time takes […]

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laptop on table with mini cart full of money
Ad Management

How to Improve Your Paid Ads on Google and Social Media | Episode 20 | Marketing of the Minds

how to improve paid ads on google and social media Each year Clickfunnels hosts their annual marketing conference, Funnel Hacking Live, to provide opportunities for members of their community and others to meet together, to learn and celebrate their successes. This year Funnel Hacking Live happened in Orlando, Florida and Nathan Hawkes and Terry Hansen […]

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team of digital marketing specialists
Digital Marketing

The Four Levels of Digital Marketing Success That Your Competitors Hope You Don’t Learn | Episode 19 | Marketing of the Minds

Identifying four levels of digital marketing success When you aren’t getting the results you anticipated, where do you turn for answers? So you are not getting the number of visitors to your website, the leads aren’t coming in, and the sales aren’t closing nearly to the degree that you would like. And you’re just not […]

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girl with numbers and data
Digital Marketing

How To Improve Your Marketing Strategy Even If You Hate Numbers and Data | Episode 18 | Marketing of the Minds

Data-Driven Marketing strategy We all want to know how to work smarter, not harder, right? Well we’ve got some great strategies to help you work smarter on your digital marketing. If you are wanting to improve your marketing strategy you definitely have to be willing to come back to the basics. Don’t jump to the […]

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scrabble letters that spell like
Digital Marketing

How To Increase Customer Engagement On Social Media | Episode 17 | Marketing of the Minds

The Role of Social Media in Customer Engagement If you’re like most entrepreneurs and marketers you are doing pretty good at posting content to social media and on your website.  But the problem is no one sees it, engages with it or ends up taking the action you want them to take. It can be […]

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digital marketing analytics
Digital Marketing

Keeping Track of Your Digital Marketing Efforts | Episode 0016 | Marketing of the Minds

How do we keep track of our digital marketing efforts and what is working well? After learning the right strategies in growing your professional services business and standing out from the competition on Episode 14 and 15  of our Marketing of the Minds series, it is about time you start tracking all these efforts. Tracking […]

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digital marketing strategy for professional services
Digital Marketing

Stand Out From Your Competition | Episode 0015 | Marketing of the Minds

What are the best practices that I can do as an owner to enhance what is being done by a marketing agency? When you are the professional in your industry, it makes sense to outsource some of the aspects of your professional services business that you are not familiar with, or don’t have the time […]

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Local Marketing with Fundamental Local Listing Directories
Local Listings

72 Fundamental Local Listing Directories Your Business Needs To Be In

72 Current (2024) Top Local Directories You Need For Local SEO Citations *Latest Update – January 2024 Look, we get this question asked to us ...
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Marketably Logo
Arcane Marketing Logo

Marketably Has Merged With Arcane Marketing!

You can still expect the same high-quality services you came to know and love at Marketably, but now with an expanded offering of additional marketing services and additional resources!

SSP Logo
Arcane Marketing Logo

Strategic Social Partners Has Merged With Arcane Marketing!

You can still expect the same high-quality services you came to know and love at Strategic Social Partners, but now with an expanded offering of additional marketing services and additional resources!

Gravity Logo Small
Arcane Marketing Logo

Gravity Pictures Has Merged With Arcane Marketing!

You can still expect the same high-quality services you came to know and love at Gravity Pictures, but now with an expanded offering of additional marketing services and additional resources!