I have been in digital marketing since 2006, which makes 2026 my 20th year doing this. I started Arcane Marketing in 2015 for one reason: most healthcare practices were paying for marketing that looked busy and produced nothing, and somebody needed to do it the honest way.
Two decades in, here is the number I am proudest of. Our clients stay with us an average of 36 months. The industry average is 5. You do not keep a healthcare practice for 3 years by sending pretty reports. You keep them by doing the actual work and telling them the truth, even the parts they would rather not hear.
That is the whole job, as far as I am concerned.
What I Actually Do
My real skill is not SEO or paid ads or video, although I have spent years getting good at all of it. My real skill is making complicated marketing make sense to a busy practice owner who has better things to do than learn what schema markup or a meta description is.
I have always believed that businesses do not do business with other businesses. People do business with people. Relationships are the backbone of this agency, not a line in a values deck. I know our clients by name, not by account number, and when something is not working, I am the one who tells them.
That belief shapes everything. It is why we communicate instead of going dark after onboarding, which is the single most common complaint I hear about the agency a client just fired.
Why Working With Me Is Different
I am not interested in being your vendor. Vendors send invoices and go quiet. I am interested in being the partner who is still in the fight 3 years from now when the results are compounding.
A few things I hold the line on:
We do the work in-house. Every person on the team is a full Arcane Marketing employee based in the United States. Nothing gets outsourced, nothing gets white-labeled, and you talk to the same people every time.
We use AI and data tools to see patterns we would otherwise miss, then a human decides what to do about it. The tools make us faster and sharper. They do not make the decisions. Strategy and judgment are still ours, which is exactly how it should be.
And we stay ahead of the curve on purpose. Before GEO (Generative Engine Optimization) was a term anyone used, I was already studying how ChatGPT, Gemini, and Perplexity surface and recommend healthcare providers, and building strategies around it. Most agencies are still catching up to AI search. We were early, and our clients are the ones who benefit.
Digital Marketing Specializations - Skillset
I hope by this point, this is more well-known. Arcane Marketing specializes in these specific services by design. We aren’t interested in doing things where we can’t say we are the best. These 6 skills are absolutely, not only Arcane Marketing’s forte, but my personal favorites. I know A LOT about each of them:
When I Am Not Working
I have been married to my wife, Kim, since 2003, and we have 4 kids who keep me honest and outnumbered. Outside the office you will usually find me on a golf course (30 to 40 rounds a year, and yes, I am counting), in the gym, or somewhere outdoors hunting, off-roading, camping, or dragging the family on a trip. I am a BYU sports fan, a ribeye-and-sushi guy, and a sucker for dang good comedy.
My through-line, in business and everything else: knowledge plus experience equals wisdom. Wisdom is what I’m constantly seeking. Information is everywhere now. Judgment is the rare part. I want to be wise.
Enough About Me. What About You?
Let’s talk about your practice or business. If your marketing feels busy but the new patients or customers are not showing up, that is a fixable problem, and it is usually not the one you think it is. Give me 30 minutes and I will tell you straight where you are losing patients and what it would actually take to fix it. Real talk. So, let’s talk.
