Nathan Hawkes

In a sea of self-proclaimed PPC experts, separating the wheat from the chaff can be a daunting task. So, how do you navigate through the noise and discover a genuine PPC team of experts who can effectively drive revenue through your ads? Look no further than this informative article, serving as your compass on the […]

76 Current (2023) Top Local Directories You Need For Local SEO Citations Look, we get this question asked to us daily: “How can I rank higher in Google Maps?” or, “How can I get more traffic to my website from local listings?” We get it! Not only is it pridefully appealing to see your brand […]

When life gets tough, people often find themselves in need of legal help. As a law firm, it’s crucial for you to be easily found by those seeking your services. While generic local directories might not be tailored specifically to your profession, there are plenty of other listing opportunities that can boost your website’s visibility, […]

Dentists spend countless hours in medical schools to master their profession. However, being a good dentist doesn’t mean they are able to get most of the patients. This is where business and marketing skills come in. A successful dental practice not only needs a professional dentist but a sound marketing team or agency who can […]

In this article, we will show the significance of YouTube search, which can be broken down into two aspects. The first is how YouTube optimization works and why it is essential. The second is how to increase views and traffic for your videos. Arcane Marketing, receives frequent inquiries about these topics, so we will cover […]

In this guide, you will learn what is pagination, why it is important, what are the different types of pagination, and what are the pagination best practices for search engines. Pagination is a versatile tool that can be used in various contexts such as displaying items on category pages, article archives, gallery slideshows, and forum […]

Driving traffic to your e-commerce website is crucial to the success of your online business. Without visitors, your online store won’t generate sales, and you won’t be able to grow your business. However, getting traffic to your e-commerce site can be a challenging task, especially in today’s competitive online marketplace. With so many other e-commerce […]

It’s 2023, by and large, it’s easy to say that people use Google, or sometimes Bing, when they are looking for products and services they require. Therefore, if someone is looking for a dentist in the local area, they are definitively use a search engine to seek help. This places an even stronger reason for […]

If you launch a pay-per-click (PPC) campaign using a bunch of random keywords you think might work, do you know if anyone will click on your ad? The simple answer is yes. They will. How do you know it’s the right, targeted, audience that does click on your ad? But, when you don’t strategize your keywords […]

Updated for 2023 – The Best Dental Local Directories List Arcane Marketing has been able to help serve dental clients all over the US with digital marketing and specifically SEO. In fact, to date, we’ve worked with over 100 successful dental practices to help with their digital marketing success. This covers SEO, PPC, social media, […]

Over the last decade, Google Ads has changed and evolved more times than we can even count. Many businesses recognize the importance of utilizing solid PPC management and Google Ads but don’t fully understand how the platform works. This causes delays in the learning process that lead to missed conversions and brand-building opportunities. With the […]

How can I get more traffic to my website? When it comes to bringing more traffic to your website, there’s two main questions to ponder. What is it specifically that you want to accomplish? What is the end goal? You don’t want to just jump right into it without a plan in place or knowing […]

Are you looking at your website and thinking, “It’s been a while since this has changed” or “This is really looking outdated”? Well, then it might be time to make a few changes. But don’t make those changes without a plan in place. You want to make sure your website is truly working for you. […]

No matter the industry you are in, when it comes to increasing your sales revenue there can be a lot of natural barriers or obstacles that arise during the sale. Some of these obstacles may include: Lack of trust in the supplier Money or finances Don’t see the value Bad timing Lack of support from […]

Identifying Your Target Audience Are you struggling with reaching your target audience with all of your marketing strategies, and ready to pull your hair out because you are not connecting with the right type of people for your business? That is not an uncommon issue for a lot of business owners, and often time takes […]

how to improve paid ads on google and social media Each year Clickfunnels hosts their annual marketing conference, Funnel Hacking Live, to provide opportunities for members of their community and others to meet together, to learn and celebrate their successes. This year Funnel Hacking Live happened in Orlando, Florida and Nathan Hawkes and Terry Hansen […]

Identifying four levels of digital marketing success When you aren’t getting the results you anticipated, where do you turn for answers? So you are not getting the number of visitors to your website, the leads aren’t coming in, and the sales aren’t closing nearly to the degree that you would like. And you’re just not […]

Data-Driven Marketing strategy We all want to know how to work smarter, not harder, right? Well we’ve got some great strategies to help you work smarter on your digital marketing. If you are wanting to improve your marketing strategy you definitely have to be willing to come back to the basics. Don’t jump to the […]

The Role of Social Media in Customer Engagement If you’re like most entrepreneurs and marketers you are doing pretty good at posting content to social media and on your website.  But the problem is no one sees it, engages with it or ends up taking the action you want them to take. It can be […]

How do we keep track of our digital marketing efforts and what is working well? After learning the right strategies in growing your professional services business and standing out from the competition on Episode 14 and 15  of our Marketing of the Minds series, it is about time you start tracking all these efforts. Tracking […]

What are the best practices that I can do as an owner to enhance what is being done by a marketing agency? When you are the professional in your industry, it makes sense to outsource some of the aspects of your professional services business that you are not familiar with, or don’t have the time […]

How do I drive more people to make an inquiry into my professional services business? As a digital marketing agency, we get asked a lot “How do we drive more people to make an inquiry into our business?” Isn’t this the main goal when you are trying to grow your brand as a professional service provider? […]

Are you looking for increased growth for your dental practice? Are terms like SEO and Local SEO confusing for you? Well, your dentist practice needs to gain more clients considering the growing competition in the field. Read ahead as to how local SEO can play a major role in empowering your dental practice.  What is […]

A dental practice’s success is dependent on the number of patients that come in every day. Of course, old customers are essential, but you need new clients now and then for growth. To ensure that your dental practice business is lucrative, you need to incorporate different strategies. However, focusing all your energy on marketing can […]