Nathan Hawkes

Nathan Hawkes

President & Founder

Nathan Hawkes’ vast experience and success in the digital marketing world began in 2007. He is known as the professional fixer/sniper in the Digital Marketing industry, but has the most experience in SEO and PPC. As the President of Arcane Marketing he brings an extensive knowledge and skill set not only in SEO and PPC, but also Social Media and Conversion Rate Optimization that run 2nd to none. After working in the industry initially for other companies, he used his experience and unique set of talents to create a better balanced online marketing and boutique-style agency where clients can see results and increase in revenue from their online marketing efforts, without the “fluff and riff-raff,” as he calls it. He is a true student of the Digital Marketing industry and as such, stays current and on the cutting edge of the newest trends in digital marketing.

Nathan has a gift for communication, and he believes communication is a pinnacle core value of Arcane Marketing. All disappointment comes from unmet expectations. As the industry changes, as you encounter new dynamic situations in the online world, communication is critical. Knowing what to expect, when to expect it, and becoming not only aware of it, but knowledgeable as well is key to a great business relationship. As goals and targets in the digital marketing world change often, he believes communicating expectations is one thing that sets Arcane Marketing above the others and helps to dodge disappointment that comes from those unmet expectations. He has an uncanny talent of explaining complex marketing concepts or strategies in an easily understood fashion. This, in turn, enables the client to not only understand but to be excited about the implementation of such strategies. He believes in respect and tries to give respect to everyone and tries to make sure they know they are appreciated. “People do business with people. Relationships matter.” Read that again.

Nathan and his wife live in Idaho Falls with their 4 children. He enjoys playing outdoors… just about any sport, shooting guns, hunting, off-roading in his UTVs, camping, hiking, traveling. The list goes on. Take a look at his “about me” video below to see who you might be interested in doing business with, face-to-face. 

Certifications

Nathan’s Google Ads Certifications

Nathan Hawkes Complete Google Ads Certifications for 2020 Google Analytics Individual Qualification, Shopping Ads Certification, Google Ads Video Certification, Google Ads – Measurement Certification, Google Ads Display Certification, and Google Ads Search Certification.
Nathan Hawkes Google Analytics For Beginners 3-1-2019

Posts by Nathan Hawkes

5 tips to increase motivation while working from home
Business

5 Tips to Increase Motivation/Stay Focused While Working From Home

Hello my friends, Nathan Hawkes here – President of Arcane Marketing. As requested by our governor with the stay at home order, we’ve had our team and staff working remote for almost a month now. Fortunately for us, we are almost business as usual, but working almost entirely remote. It’s interesting, we’ve had a few …

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Community News

Arcane Marketing Public Announcement About CoronaVirus Situation

  If you have any questions or comments, we encourage you to contact us by calling (208) 938-5988 -or- fill out a quick contact form here.   ———- To Our Valued Clients, Like so many of you, we have spent the last several days and weeks learning about the CoronaVirus (COVID-19) and how it is …

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Social Media

Facebook, LinkedIn & Instagram Advertising | Brand Awareness Hack

We are just about to 2020 and I still can’t believe that people aren’t using this hack… This video will teach you about a simple but important Digital Marketing Hack that most people are still not utilizing today! You or your brand need to stand out! Well here’s an easy way to do it! One …

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Link Acquisition/ Link Building

What You Need To Know About Link Building

Link building is an important factor in SEO. Unfortunately, too many SEO companies don’t utilize this strategy properly; they purchase hundreds or even thousands of spammy backlinks to a website, which can give it a slight boost for a little while, only for the iron fist of Google to crack down. Then all progress is …

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Google Ads Featured Image
PPC

The Top 5 Areas To Pay Attention To In Google Ads

This guide will teach you what Google Ads is and point out the 5 areas that are critical to pay attention to in order to get the best return on investment with your ads. Google is a search engine that answers questions from around the world with a blend of paid advertising and organic results. …

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Featured Images For Online Marketing
SEO

Featured Images For Blog Posts And Landing Pages

When you are putting together a blog post or building a landing page for your website, one of the most important aspects of this task is going to be what you do with the images. In this post, we will go over the featured images that you should be using each time you create new …

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Internal Links Complete The Puzzle
SEO

5 Minutes That Will Improve Your SEO Efforts: Internal Links

An imperative part of mastering your SEO technique is the use of internal links. It is important to fully understand how these links work and the best way to implement them throughout your website. This will ensure you have an organized, user friendly web page for both the user and search engines.  Internal links are …

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woman on laptop - SEO in 2020
SEO

Heading Tags For SEO

We know that content is a major factor in the success of any online marketing plan. However, not all content is created equal. In this post, we’ll go over an aspect of your content that can give your page a boost when used properly — heading tags. Yeah, we know this is not the most …

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On-page Website Optimization

What You Need To Know About Blog Categorization

Site Structure & Its Impact On SEO There are many ways in which Google decides how websites rank in the SERP (Search Engine Result Page), and site structure is one of these factors. Let’s say you have a website where you primarily blog about goal achievement and personal growth. If you’ve been categorizing your blog …

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On-page Website Optimization

Everything You Need To Know About Title Tags

What Are Title Tags?   A title tag is a brief description of a page that shows up on a SERP (search engine results page). It is an HTML element that shows the title of a page as a clickable headline. Title tags are generally quite short, and ideally, they should provide a short-and-sweet description …

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Blog Post

Giving Back

Why I volunteer.. It’s about giving back, being involved and making connections. What I do to give back will never be enough to compensate for the new skills, joy, connections and friendships I have received throughout the years. I get an opportunity to learn new skills, I interact with a mix of personalities and all …

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Blog Post

How To Measure ROI

Return on Investment (ROI), one of the most important acronyms for an entrepreneur and businessman. We always want to know what we will get in return for our investment, be it time, resources or money. If we can’t determine if the return is worth it, we usually won’t invest in the item or service. But …

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Blog Post

Strategic Social Partners has entered into a definitive agreement to acquire privately-held Kraupp Inc.

IDAHO FALLS, ID May 21, 2018 — Strategic Social Partners has entered into a definitive agreement to acquire privately-held Kraupp Inc., an award winning website design and development agency. Kraupp Inc. is one of the premier web agencies in Eastern Idaho with clients ranging from small businesses to nonprofit organizations and enterprise level startups. This …

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Best SEO Company
Online Marketing

The Best SEO Company

Why Arcane Marketing Is The Best SEO Company Choice For You Are you looking for the best SEO company to get your small to medium size business the traffic it deserves? Do you want to improve your company’s rank in Google’s search results?  At Arcane Marketing, we strive to bring all of our clients professional …

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Search Engine Optimization

Stress Free Brainstorming

Every great business starts with an exciting idea. Your great ideas are the fuel for your website to get readers excited about your product. However, it can be difficult to filter through all the ideas to get the best posts on your site. We get hung up on google trends, social media presence, and the …

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Search Engine Optimization

Do's and Don'ts of Keyword Research

Keyword research is absolutely vital to SEO. By researching trends in search history you will gain crucial knowledge about your customer base. Once you know what your customers are looking for you will be able to properly reflect your website content to their liking. Keyword research and usage can be trickier than you think. Between …

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Search Engine Optimization

Who Should You Optimize Your Website For: Humans or Robots?

An important aspect of SEO is making sure your website is easy for both users and search engine robots to understand and utilize. Although search engines have become increasingly sophisticated, they still can’t see and understand a web page the same way a human can. SEO helps the engines figure out what each page is …

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Social Media Marketing

Email Marketing & Blogging

Social media can be invaluable to a variety of online businesses for a lot of reasons. It’s important to realize, though, Twitter and Facebook aren’t the only online platforms for promoting your business. More traditional methods like blogs and email marketing are still effective if used correctly. Newer methods like live video streaming can also …

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Social Media Marketing

Using Quotes for Better User Engagement

There is no denying that experts quote (and, if not more so, random quotes) are insanely popular on social media, especially on Twitter, where a single quote will be passed around thousands of times. It is seen constantly and includes motivational quotes to kickstart the day or the week, to song lyrics that express a …

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Web Design & Development

Website Design and Development

Web designers and web developers alike have both shared the same struggle over the last decade. How to design for the user and for the search engines. We hear it all the time; “I want a website to generate a lot of traffic, but it also has to look good and convert well too.” You …

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Man editing videos
SEO

What You Can Expect From Our SEO Services (And What We Need From You)

Over the years, I’ve had experiences with many different clients in a wide variety of fields. I’ve worked with healthcare clinics, auto repair shops, pet …

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Marketably Has Merged With Arcane Marketing!

You can still expect the same high-quality services you came to know and love at Marketably, but now with an expanded offering of additional marketing services and additional resources!

Strategic Social Partners Has Merged With Arcane Marketing!

You can still expect the same high-quality services you came to know and love at Strategic Social Partners, but now with an expanded offering of additional marketing services and additional resources!

Gravity Pictures Has Merged With Arcane Marketing!

You can still expect the same high-quality services you came to know and love at Gravity Pictures, but now with an expanded offering of additional marketing services and additional resources!

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