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Nathan Hawkes

President & Founder

Nathan Hawkes’ vast experience and success in the digital marketing world began in 2007.
He is known as the professional fixer/sniper in the digital marketing industry, but has the most Nathan Hawkes Digital Marketing Leadership Award experience in SEO and PPC. As the President of Arcane Marketing, he brings an extensive knowledge and skill set — not only in SEO and PPC — but also Social Media and Conversion Rate Optimization that run 2
nd to none. After working in the industry initially for other companies, he used his experience and unique set of talents to create a better balanced online marketing and boutique-style agency where clients can see results and increase in revenue from their online marketing efforts, without the “fluff and riff-raff,” as he calls it. He is a true student of the digital marketing industry and as such, stays current and on the cutting edge of the newest trends in digital marketing.

In June of 2021, Nathan will be presented a prestigious digital marketing award for leadership in the industry. This award can only be given from an outside nomination and thorough interview. 

Nathan has a gift for communication and believes communication is a pinnacle core value of Arcane Marketing. All disappointment comes from unmet expectations. As the industry changes, as you encounter new dynamic situations in the online world, communication is critical. Knowing what to expect, when to expect it, and becoming not only aware of it but knowledgeable as well is key to a great business relationship. As goals and targets in the digital marketing world change often, he believes communicating expectations is one thing that sets Arcane Marketing above the others and helps to dodge disappointment that comes from those unmet expectations. He has an uncanny talent for explaining complex marketing concepts or strategies in an easily understood fashion. This, in turn, enables the client to not only understand but to be excited about the implementation of such strategies. He believes in respect and tries to give respect to everyone and tries to make sure they know they are appreciated. “People do business with people. Relationships matter.” Read that again.

Nathan and his wife live in Idaho Falls with their 4 children. He enjoys playing outdoors… just about any sport, shooting guns, hunting, off-roading in his UTVs, camping, hiking, traveling. The list goes on. Take a look at his “about me” video below to see who you might be interested in doing business with, face-to-face. 

Certifications

Nathan’s Google Ads Certifications

Posts by Nathan Hawkes

analytics showing website traffic
Digital Marketing

Strategies For Attracting Over 1000 Visitors To Your Website | Episode 24 | Marketing of the Minds

How can I get more traffic to my website? When it comes to bringing more traffic to your website, there’s two main questions to ponder. What is it specifically that you want to accomplish? What is the end goal? You don’t want to just jump right into it without a plan in place or knowing […]

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website design
Digital Marketing

The Best Ways To Improve Website Performance | Episode 23 | Marketing of the Minds

Are you looking at your website and thinking, “It’s been a while since this has changed” or “This is really looking outdated”? Well, then it might be time to make a few changes. But don’t make those changes without a plan in place. You want to make sure your website is truly working for you. […]

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shaking hand close up shot
Digital Marketing

How To Sell More Of Your Services Without Increasing Your Workload | Episode 22

No matter the industry you are in, when it comes to increasing your sales revenue there can be a lot of natural barriers or obstacles that arise during the sale. Some of these obstacles may include: Lack of trust in the supplier Money or finances Don’t see the value Bad timing Lack of support from […]

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puzzle pieces
Digital Marketing

How To Connect & Align Your Marketing To Your Dream Customers | Episode 21

Identifying Your Target Audience Are you struggling with reaching your target audience with all of your marketing strategies, and ready to pull your hair out because you are not connecting with the right type of people for your business? That is not an uncommon issue for a lot of business owners, and often time takes […]

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laptop on table with mini cart full of money
Digital Marketing

How to Improve Your Paid Ads on Google and Social Media | Episode 20 | Marketing of the Minds

how to improve paid ads on google and social media Each year Clickfunnels hosts their annual marketing conference, Funnel Hacking Live, to provide opportunities for members of their community and others to meet together, to learn and celebrate their successes. This year Funnel Hacking Live happened in Orlando, Florida and Nathan Hawkes and Terry Hansen […]

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team of digital marketing specialists
Digital Marketing

The Four Levels of Digital Marketing Success That Your Competitors Hope You Don’t Learn | Episode 19 | Marketing of the Minds

Identifying four levels of digital marketing success When you aren’t getting the results you anticipated, where do you turn for answers? So you are not getting the number of visitors to your website, the leads aren’t coming in, and the sales aren’t closing nearly to the degree that you would like. And you’re just not […]

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girl with numbers and data
Digital Marketing

How To Improve Your Marketing Strategy Even If You Hate Numbers and Data | Episode 18 | Marketing of the Minds

Data-Driven Marketing strategy We all want to know how to work smarter, not harder, right? Well we’ve got some great strategies to help you work smarter on your digital marketing. If you are wanting to improve your marketing strategy you definitely have to be willing to come back to the basics. Don’t jump to the […]

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scrabble letters that spell like
Digital Marketing

How To Increase Customer Engagement On Social Media | Episode 17 | Marketing of the Minds

The Role of Social Media in Customer Engagement If you’re like most entrepreneurs and marketers you are doing pretty good at posting content to social media and on your website.  But the problem is no one sees it, engages with it or ends up taking the action you want them to take. It can be […]

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digital marketing analytics
Digital Marketing

Keeping Track of Your Digital Marketing Efforts | Episode 0016 | Marketing of the Minds

How do we keep track of our digital marketing efforts and what is working well? After learning the right strategies in growing your professional services business and standing out from the competition on Episode 14 and 15  of our Marketing of the Minds series, it is about time you start tracking all these efforts. Tracking […]

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digital marketing strategy for professional services
Digital Marketing

Stand Out From Your Competition | Episode 0015 | Marketing of the Minds

What are the best practices that I can do as an owner to enhance what is being done by a marketing agency? When you are the professional in your industry, it makes sense to outsource some of the aspects of your professional services business that you are not familiar with, or don’t have the time […]

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medical professional talking to a patient
Digital Marketing

How to Grow Your Professional Services Business | Episode 14 - Marketing of the Minds

How do I drive more people to make an inquiry into my professional services business?​ As a digital marketing agency, we get asked a lot “How do we drive more people to make an inquiry into our business?” Isn’t this the main goal when you are trying to grow your brand as a professional service provider? […]

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Empower-Dental-Practice
Dental Marketing

Empower your Dental Practice with Local SEO

Are you looking for increased growth for your dental practice? Are terms like SEO and Local SEO confusing for you? Well, your dentist practice needs to gain more clients considering the growing competition in the field. Read ahead as to how local SEO can play a major role in empowering your dental practice.  What is […]

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Dental-Practice
Uncategorized

How can top dental marketing companies grow your dental practice?

A dental practice’s success is dependent on the number of patients that come in every day. Of course, old customers are essential, but you need new clients now and then for growth. To ensure that your dental practice business is lucrative, you need to incorporate different strategies. However, focusing all your energy on marketing can […]

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Dental-SEO-Services-In-2021
Dental Marketing

Importance of Dental SEO Services in 2021

Today, most people use the internet when they are looking for products and services they require. Therefore, if someone is looking for a dentist in the local area, they will probably use a search engine to seek help. As a result, your dental practice needs to show up on these search results rankings if you […]

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Dental-PPC-Marketing
Dental Marketing

Why do dentists rely on dental PPC marketing?

Dentists spend countless hours in medical schools to master their profession. However, being a good dentist doesn’t mean they are able to get most of the patients. This is where business and marketing skills come in. A successful dental practice not only needs a professional dentist but a sound marketing team or agency who can […]

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Google Tag Manager
Uncategorized

How To Share Access To Google Tag Manager

Google Tag Manager is another useful tool in SEO and PPC marketing efforts. Tag Manager allows for a much more granular event and conversion tracking than Google Ads, and Google Analytics. Providing other users with access to Google Tag Manager account is thankfully, a simple straightforward process requiring only the email of the person you […]

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Google Analytics
Uncategorized

How To Share Access To Google Analytics

Google Analytics is an incredibly important tool when it comes to Search Engine Optimization. It allows the strategists to track the fruits of their efforts, and determine whether or not the efforts are working as well as they should. Granting your account manager access to your  google analytics account is a very simple process that […]

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Getting Access To Google My Business Homepage
Digital Marketing

How To Share Access To Google My Business

Sharing access to Google My Business is a really easy process. But without any experience using the program, It can be difficult to know exactly where to go and what to do. All you need to grant someone access to a Google My Business Account is admin access to that business listing, and the e-mail […]

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Flying Drone With Camera
Videos/Images

Best Practices To Follow When Flying A Drone

We know that feeling of opening up your new drone and being excited to try it. Although there are very specific rules and regulations you need to follow before you take flight. Each state has their own sets of rules you need to obey, and each city will also have their own specific sets of […]

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CRO
On-Page Optimization

What Is Conversion Rate Optimization?

Those of you who occasionally work with digital marketers, or who may be considering adding digital marketing services to your marketing strategy have likely come across the term Conversion Rate Optimization. Conversion rate optimization refers to a specific practice within digital marketing of experimenting with changes to the website and funnels in order to increase […]

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give me the zucc
Ad Management

Facebook Ads Strategy for Local Businesses

In our Facebook and Instagram news feeds we often see ads for big businesses that can spend something crazy like $300 a day on ads. But they have to reach the entire United States, sometimes other English  speaking countries. When advertising for local businesses, it should be easy right? Sometimes yes, most times, no. It […]

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Uncategorized

When You Should Consider Becoming A White Label

We work with many white label digital marketing agencies throughout the United States. Why? Well, it’s because we’re good at what we do! And we know that our white label partners are crucial pieces of our success. This post isn’t so much about working for white label agencies so much as it is about why […]

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PPC Search
Ad Management

How To Choose The Best PPC Management Company

Your search for a pay per click management company can be difficult. Here is a guide that will tell you what to look for on your quest.   We all have the same question. What is PPC (Pay Per Click)? And how does it work? PPC is an online marketing strategy where the advertiser pays every […]

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Couple On Computer
Digital Marketing

What Are The 5 Best Ways To Grow Your Small Business?

Building a business takes A LOT of work. Most of the time it can seem like quite a thankless task. On top of that, getting more customers through the doors of your business feels impossible. Marketing for a small business can seem overly expensive and produce too little results. Trust me, I’ve been there. That’s […]

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Nathan Hawkes formally recognized for his years of hard work, dedication and innovation for his clients
Announcements

Nathan Hawkes is recognized as ‘Top 100 Marketing & Advertising Leaders’ by MARsum in 2021

Top 100 Marketing and Advertising Leaders At the June 2021 Global Marketing & Retail Summit in Las Vegas, NV hundreds of industry professionals and thought …

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Marketably Logo
Arcane Marketing Logo

Marketably Has Merged With Arcane Marketing!

You can still expect the same high-quality services you came to know and love at Marketably, but now with an expanded offering of additional marketing services and additional resources!

SSP Logo
Arcane Marketing Logo

Strategic Social Partners Has Merged With Arcane Marketing!

You can still expect the same high-quality services you came to know and love at Strategic Social Partners, but now with an expanded offering of additional marketing services and additional resources!

Gravity Logo Small
Arcane Marketing Logo

Gravity Pictures Has Merged With Arcane Marketing!

You can still expect the same high-quality services you came to know and love at Gravity Pictures, but now with an expanded offering of additional marketing services and additional resources!